The Food Means Business Podcast
Hosted by Djenaba Johnson-Jones, former marketing executive turned entrepreneur and founder of food business incubator, Hudson Kitchen, The Food Means Business podcast features the personal stories and “secret ingredients” behind what it's like to abandon your day job to start a food business. Join our community of fellow food business owners and subject matter experts to learn and laugh with us as we explore a start-up world that’s a little more culinary and a lot less corporate these days.
The Food Means Business Podcast
Crafting Stories That Connect: How to Tell Your Audience a Story They Won’t Forget with Justine Reichman of NextGen Purpose
Justine Reichman, founder of NextGen Purpose, has entrepreneurship in her DNA. And today, she’s here to chat about those roots and how they cross over with her love of food and cooking.
In this episode, Justine explains how NextGen Purpose is helping CPG and food startups craft authentic stories that resonate with their target audience. She shares her best advice on building sustainable businesses and also discusses the power of storytelling and how true connection can propel your business forward.
For anyone building a food brand and looking to learn from the best, this episode is packed with actionable insights and inspiration. Let's dive in!
In this episode, you’ll learn…
[00:00] Intro
[00:50] The entrepreneurial streak that runs in Justine’s family and her interest in food and cooking
[03:34] How Next Gen helps CPG and food startups tell their stories to wider audiences
[05:28] Justine’s advice for building sustainable businesses
[09:38] Why you need to dive deeper when telling the story of your business
[12:34] How you can truly connect –not just meet– the people who can help propel you forward
[15:53] How you can work with Justine and Next Gen
Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/
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