Finding the Right Partners: Building a Strong Foundation For Your CPG Brand with Alison Seibert

When it comes to PR and marketing for CPG brands, good design and strategic plans are important… But what if you could spread the word about your product through authentic relationships with partners who are just as enthusiastic about your product as you are?

In today’s episode, I’m joined by Alison Seibert, founder of The James Collective, to talk about her unique approach to building relationships and building the foundations for a long-lasting CPG brand. 

She shares how she thinks about PR, marketing, and communication from a CPG perspective, the importance of understanding both your customers and potential partners, and how to find the partners who can help you take your product to the next level.

If you’re in the growing phase of your CPG business, this is one episode you can’t miss! 

In this episode, you’ll learn…

[00:00] Intro

[00:41] How Alison built her PR and communication company (and how she niched down to working with CPG and beverage businesses)

[09:42] How Alison connects companies and facilitates partnerships in her sphere

[13:48] Why CPG owners need to be fully confident in their product

[16:27] The importance of understanding your audience and buyer in the CPG space

[21:31] How to foster meaningful relationships with partners and influencers (not making it purely transactional)

[26:21] Alison’s well-rounded view of self-care for entrepreneurs

Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/

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