The Food Means Business Podcast
Hosted by Djenaba Johnson-Jones, former marketing executive turned entrepreneur and founder of food business incubator, Hudson Kitchen, The Food Means Business podcast features the personal stories and “secret ingredients” behind what it's like to abandon your day job to start a food business. Join our community of fellow food business owners and subject matter experts to learn and laugh with us as we explore a start-up world that’s a little more culinary and a lot less corporate these days.
The Food Means Business Podcast
Mixing Family and Business: How Poppa’s Custard Built Their Business on a Solid Foundation with Josh Johnson
At the beginning of his career, Josh Johnson didn’t plan on starting a CPG company with his wife and sister, but now that he’s here, he wouldn’t have it any other way. While business and family might be a volatile mix for some, but when it comes to the Poppa’s Custard Company, that’s part of the magic.
In this episode, Josh Joshson joins me to share how he planned out his transition from corporate to a custard company, how he’s created a business with the people he loves most, how they structured the company to play to each family member’s strengths, and what the sales strategy looks like for a specialized product like chilled custard.
If you’ve wondered how a successful family business runs, this is one conversation you can’t miss!
In this episode, you’ll learn…
[00:00] Intro
[00:53] How Josh transitioned from consulting to custard
[05:26] How Josh prepared to take the leap before quitting his corporate job
[11:14] As a family business, how Josh balances the “family” vs the “business” part of his relationships with his wife and sister
[18:16] Why the Poppa’s Custard company chose and designed their product
[21:24] What the sales strategy looks like for a speciality product like Poppa’s Custard
[24:51] Josh’s best advice from someone just starting out
[27:56] How Josh takes care of himself outside of his family business
Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/
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