In this special episode of The Digital Distillery Podcast we discuss the sudden uptick in the use of the new 'attention metrics' which are quickly superseding viewability.
But what exactly are Attention Metrics, why are they so much more effective than the old model, and what are some of the different approaches that organisations are taking in order to measure this previously unattainable metric?
Listen to find out as we dig the beginnings of what is surely soon to be a much larger conversation.
Sources and further reading:
Advertisers leading carbon reduction
Pro's & Cons of Attention Metrics
Fifty-five Carbon Footprint Study
Mentioned Attention Metrics providers:
Adelaide
LUMEN
ShowHeroes
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner