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The Digital Distillery Podcast Network
The Digital Distillery Podcast Network brings all of our shows covering Digital Marketing, Digital Sustainability, CTV, and Digital Publishing under one roof.
Host Phil McDowell brings you to the exclusive invite only Digital Distillery events from across the globe with one-on-one interviews with some of the most influential speakers on The Digital Distillery Podcast.
Digital Sustainability is the topic of the day in the Green About Media podcast where Phil sits down with digital professionals who have made sustainability part of their job. We discuss the issues, the solutions, and how they got into the industry.
ChatCTV: Conectando Realidades is our Spanish-language podcast featuring discussions from both demand and supply sides of the CTV landscape with Hector Rodriguez and Victor Soldevilla.
Her Digital Story: Publisher Truths, hosted by Amelia Parsons, is dedicated to authentic conversations about the trends, challenges, and future of digital publishing and the supply side of adtech. Through insightful discussions, Amelia explores what it takes to lead, innovate, and build lasting impact with inspiring women at the forefront of the digital publishing industry.
In Women Lead, hosted by Nadia Koski, we hear from professional women from around the globe and learn about their career journeys, growth, challenges, and successes.
Now all under one feed, this is the Digital Distillery Podcast Network.
The Digital Distillery Podcast Network
ChatCTV: Conectando Realidades Part 2 [ES]
SPANISH LANGUAGE EPISODE
EN:
In this second episode of ChatCTV: Conectando Realidades, Héctor Rodríguez, ShowHeroes Head of Supply CTV, and Víctor Soldevilla, ShowHeroes Head of Strategy, dive deep into the evolving landscape of Connected TV. They discuss the technical challenges around standardization and metadata, the opportunities for incremental reach beyond traditional TV, and the innovations that are pushing the boundaries of CTV advertising.
En este segundo episodio de ChatCTV: Conectando Realidades, Héctor Rodríguez, Head of Supply CTV en ShowHeroes, y Víctor Soldevilla, Head of Strategy en ShowHeroes, analizan en profundidad la evolución del ecosistema de la televisión conectada (CTV). Hablan sobre los retos técnicos en torno a la estandarización y los metadatos, las oportunidades de incrementar la cobertura más allá de la televisión tradicional, y las innovaciones que están redefiniendo los límites de la publicidad en CTV.
Desde los desafíos de medición hasta los avances creativos, desglosan la complejidad de escalar CTV a nivel global y explican por qué la colaboración en todo el ecosistema es fundamental para su futuro.
En este episodio descubrirás:
- Por qué la estandarización de metadatos de contenido e identificadores de dispositivos es esencial para mejorar la eficiencia programática en CTV.
- Cómo la CTV ya está generando un alcance incremental real para las marcas — y por qué es clave para campañas que buscan expandirse más allá de la televisión lineal.
- Qué innovaciones en inteligencia artificial, creatividades contextuales y medición cross-screen están impulsando la próxima ola de publicidad en CTV.
Sintoniza para conocer de primera mano las fuerzas técnicas, estratégicas y creativas que están moldeando el futuro de la CTV.
Connect with:
Marina Gómez on LinkedIn
Hector Rodríguez on LinkedIn
Victor Soldevilla on LinkedIn
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner
