EP 145: Griot with Director/Writer/Producer Effie Rose Theos

In this episode of Visual Intonation, we step into the world of East London–based director and senior producer Effie Theos, a creative force whose work flows between commercials, branded films, docudramas, and emotionally charged short stories. Effie brings a cinematic sensibility to every frame she touches, shaping narratives that feel both intimate and epic. Her approach celebrates human connection while exploring the layered intersections of culture, identity, and memory.

Effie calls herself a “griot director,” a modern storyteller carrying traditions of spoken history into the visual age. Through her camera, the past and present intertwine, as seen in her hauntingly beautiful New York fashion film about two ex-lovers revisiting the cityscape of a love once lived. Her work often transforms everyday emotion into poetry, a reflection of her belief that truth and art are inseparable.

From her early days producing music programs in Sydney to leading high-profile campaigns for Louis Vuitton, Nike, Ralph Lauren, and Google, Effie’s path has been defined by versatility and courage. She has collaborated with creative giants like BBC, Ogilvy, Smithsonian Channel, and Pulse Films, proving her ability to balance artistry with precision. Each project reveals her gift for marrying visual rhythm with emotional depth, a kind of musicality that turns moving images into symphonies.

Now developing a short film and a reality TV pilot, Effie Theos stands as both artist and survivor, shaping stories that challenge the familiar and dare audiences to feel more deeply. Tune in as Visual Intonation explores her journey, her process, and the pulse of her cinematic soul.

https://effierosetheos.com/

Source: Instagram

Effie Theos (@effierosetheos) • Instagram photos and videos