Calling DIBS
Join host Kirstin Appelt, Research Director of UBC Decision Insights for Business & Society (UBC-DIBS), as she interviews Behavioural Insights enthusiasts and experts from BC and beyond to explore:
- how BI is being used to tackle societal and planetary challenges,
- how BI skills are used across sectors,
- how BI intersects with other fields,
- how to conduct BI projects,
- and how BI is advancing with new research.
Liner notes: Calling DIBS is recorded and edited on the traditional, ancestral, and unceded territory of the xwməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh). Calling DIBS is edited by Rishad Habib, Siobhan Cook, Isabella Jaramillo, Parnian Ashrafi, Kashish Khatri, Olin Becker, and Kirstin Appelt. Intro and outro music are excerpts from “resonance” by airtone (2020; http://ccmixter.org/files/airtone/61321), licensed under Creative Commons Attribution Noncommercial (3.0). New episodes are posted regularly September-May.
Calling DIBS
Is Social Marketing BS (Behavioural Science)? (Episode 87)
Shellee Ritzman, Division Manager for Corporate Communications with Metro Vancouver.
Shellee Ritzman joins the podcast to help us explore the overlap between social marketing and behavioural insights. We discuss their shared goal of understanding and changing behaviour for good, their different approaches to measurement and evaluation, and our hopes for a future where the two fields come together to maximize positive impact. Shellee also shares opportunities and challenges for using BI in corporate communications.