PRODUCTEA with Leah, Growth & Senior Leadership

28: Kieran Flanagan: CMO@Zapier | ex SVP Marketing Hubspot | Sequoia Scout | Advisor

June 29, 2023 Season 2 Episode 18
PRODUCTEA with Leah, Growth & Senior Leadership
28: Kieran Flanagan: CMO@Zapier | ex SVP Marketing Hubspot | Sequoia Scout | Advisor
Show Notes

Season 2 of the ProducTea! Kieran Flanagan is one of the most valuable things I read every day on LinkedIn, his incredible ability to connect the dots when it comes to AI and Business is the reason why it will stay that way for quite some time. He delves into the 'Content Paradox' explaining how AI is transforming content creation and curation and shares intriguing insights into Hubspot's origin story and the potential role of AI as a retention tool, not just an acquisition one.

Timestamps:
01:00 Kieran’s Introduction and Background
06:35 What people get wrong about Kieran
09:00 What are you doing in Marketing if AI is about to kill it?
13:00 Conent Paradox. AI bundling and unbundling content.
19:00 Technological leaps that make people more efficient. Are knowledge workers immune to it?
21:30 Hubspots origin story
26:00 AI is maybe a retention rather than an acquisition tool
31:40 How we think about Software is changing radically
35:20 How product-led growth is dramatically getting accelerated by AI
39:50 People definitely buy from companies not just people
43:48 How Zapier tries to offer value from before AI and now after AI

Connect!

Kieran Flanagan: https://www.linkedin.com/in/kieranjflanagan/
Leah: https://www.linkedin.com/in/leahtharin/

Leah on Linkedin / Twitter / Youtube