Season 3 of the ProducTea: We spill the tea on how to Go to Market through Product-led Sales and Product-led Growth in B2B and the realities of senior leadership.
Carilu’s wheelhouse starts where mine usually begins to end. She’s an accomplished advisor to big-scale hypergrowth companies and has a way with words. How do we think of problems at different stages? How do we set ourselves up so we have a chance of experiencing different stages if nobody hires us for them? Why is storytelling so important regardless of the function you work in?
Timestamps:
08:20 Talking yourself into things you’re not qualified for
11:35 How everyone is cooking with water, while pattern recognition is what experience brings
15:25 Changing sizes of business and how they affect your role and understanding of others
20:24 Common signs that a company’s methods change from being scrappy to process-oriented
27:30 The process of advising at scale
38:57 Learning at Scale by joining a scaling company on purpose
41:05 Founders always start with Marketing and storytellers
44:40 Why and how to build relationships in companies
48:05 Insecurities as a senior leader - using them as fuel instead of obstacles
Connect!
Carliu’s LinkedIn: https://www.linkedin.com/in/hypergrowth-advisor/