PRODUCTEA with Leah, Growth & Senior Leadership
Honest, unfiltered conversations with the best from tech - spilling the tea about product, growth, and senior leadership topics.
www.leahtharin.com
PRODUCTEA with Leah, Growth & Senior Leadership
79: Erin Papworth - Transitioning a product upmarket from B2C to B2B
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Learnings from the transition from B2C to B2B in the fintech space focus on what can be carried over and what not. Forming behavioral habits and the challenges of building a sustainable business model while addressing the social determinants of financial health were just a few topics in this fascinating episode I recorded with Erin Papworth.
The complexities of navigating the B2B sales landscape suddenly after selling to individuals.
takeaways
- “The core concept was how can we get people to do something for less than three minutes a day around their finances.”
- The shift from B2C to B2B requires different strategies.
- Internal tools often fail to meet market needs.
- Navigating the complexities of B2B sales is a learning process.
Chapters
06:00 Innovative Approaches to Financial Health
11:48 Engagement Strategies in Fintech
18:12 The Human Connection in Financial Services
24:06 Building a Sustainable Business Model
27:22 Financial Stress and Mental Health Nexus
30:39 Challenges in Internal Tooling for HR
32:31 Pivoting from B2C to B2B Strategies
36:03 Data-Driven Insights for HR
40:56 Navigating the B2B Sales Landscape
