
10toWin
People are always looking to get an edge in life but somehow can’t figure it out. My name is Jason Culham and this is Kevin Steidel and we are going to tell you how to get that edge. Our unique backgrounds have given us massive amounts of life experience, encountering plenty of highs and lows in life. We aren’t perfect. We're just some average dudes who have learned a lot along the way. We’ve got 8 kids between our families, multiple jobs and a busy lives just like you guys. The difference is, we’ve figured out the secret to succeeding at all these things. If you’ve got just 10 minutes a day, we’ll tell you how to create a winning mindset in life. We’ll explain what we’ve learned throughout the years to give you the winning edge in life. Tune into our podcast for a new episode every Monday. Let’s do this!
10toWin
Creating a Brand (Part 2)
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Jason Culham & Kevin Steidel
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Season 2
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Episode 50
Welcome back to our Wednesday edition! Today we are talking practical ways in which you can enhance your brand. Let's get right to it.
- Tell a story: People get sucked into stories, particularly ones in which relate to them or could benefit them. Try and give a real life story on how your product helped someone else in need. The emotion that may be tied between the story and the listener may have just landed you another customer. It’s not about what you have to offer but what your product can do for other people to make their lives better.
- Know your audience: Don't waste your time marketing to people who have no interest in the product or services you are offering.
- Just keep producing content: No matter what, just keep uploading!
- Be authentic: Figure out how you can stand out amongst the group.
Tune in to hear our specific examples for all of these.
Thanks and enjoy!