
10toWin
People are always looking to get an edge in life but somehow can’t figure it out. My name is Jason Culham and this is Kevin Steidel and we are going to tell you how to get that edge. Our unique backgrounds have given us massive amounts of life experience, encountering plenty of highs and lows in life. We aren’t perfect. We're just some average dudes who have learned a lot along the way. We’ve got 8 kids between our families, multiple jobs and a busy lives just like you guys. The difference is, we’ve figured out the secret to succeeding at all these things. If you’ve got just 10 minutes a day, we’ll tell you how to create a winning mindset in life. We’ll explain what we’ve learned throughout the years to give you the winning edge in life. Tune into our podcast for a new episode every Monday. Let’s do this!
10toWin
Creating a Vision (Part 2)
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Jason Culham & Kevin Steidel
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Season 2
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Episode 56
Today, we want to give you all some tips and how to create a vision for yourself, family or company.
Here are some steps in which you can create a vision. Let's use an ice cream shop as our example throughout these steps:
- What do you want the outcome to be? An ice cream shop makes ice cream but the outcome is the consumers enjoying the ice cream. So let’s try this: Example: ABC Ice Cream is dedicated to providing high quality ice cream that always satisfies our customers.
- What separates you from everyone else? Talk about this in the vision statement. Example: ABC Ice Cream is dedicated to providing high quality ice cream, created from an old midwestern superior dairy farm recipe that always satisfies our customers.
- Give some specifics on who will benefit: In this case, we want to talk about who comes into the ice cream shop. Example: ABC Ice Cream is dedicated to providing high quality ice cream, created from an old midwestern superior dairy farm recipe that satisfies every customer.
- Add a human element: Add some language in the vision statement that allows your customers, employees, or whoever else the ability to picture how this will turn out in the end. Example: ABC Ice Cream is dedicated to providing high quality ice cream, created from an old midwestern superior dairy farm recipe, that creates a smile on every customer who comes in.
You can see where we started and how we finished. We kept adding these important pieces to the vision statement and the final outcome is much better than when we started.
Thanks and enjoy!