What do you do to attract more leads when you have maxed out social media and search ads? I mean if you listen to most quote gurus, you should only need one of those right? But what if you were told that social media and search ads are just the tip of the iceberg when it comes to digital advertising. And that is what we are going to talk about today.
Joining the show to talk on the subject is Phil Parrish, the Co-founder and Managing Director of PrograMetrix, a programmatic performance agency that creates value for brands and agencies by combining innovative programmatic media strategies with cutting-edge ad tech to help its clients increase ROI and acquire new customers. Phil has spent the past 10 years of his career working in the digital marketing industry on the advertising technology side of things. He’s the former VP of Sales at AdReady, a demand-side platform advertising technology company where he was instrumental in achieving triple-digit revenue growth rates and developing scalable sales and marketing programs which spearheaded the acquisition of the company. Phil has a passion for executing high performance and innovative marketing campaigns that connect brands with consumers across various channels to increase ROI.
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Follow & Connect With Phil Parrish
LinkedIn: https://www.linkedin.com/in/philparrish1/
Company website: https://programetrix.com/
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