The Godfather: Anchoring the customer experience.
Unreal Marketing Podcast
More Info
Unreal Marketing Podcast
The Godfather: Anchoring the customer experience.
Sep 06, 2022 Season 1 Episode 1
The Unreal Marketing Podcast

This week’s episode takes place in the world of the Godfather.  

In this episode, we will discuss the concept of anchoring and how you can use it to help you close more deals.  

You will learn:

  • The importance of the foot-in-the-door technique
  • How to use free trials
  • Why doing  your customer a favour is so powerful

If you have any questions Simon and Damien would love to help, drop them a note at:

If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to:

Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.

We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.

 The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.


Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit for more information. 

The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs, and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology, and behavioural economics into the fabric of their business and marketing, increasing profits and maximizing ad spend.  Visit for more information.