AnalyticsToday Podcast

43: 7 Strategic Steps to Implementing a MarTech Platform

May 26, 2019 Jeremy Roberts and Sameer Khan Episode 43
AnalyticsToday Podcast
43: 7 Strategic Steps to Implementing a MarTech Platform
Chapters
AnalyticsToday Podcast
43: 7 Strategic Steps to Implementing a MarTech Platform
May 26, 2019 Episode 43
Jeremy Roberts and Sameer Khan

MarTech is short for Marketing Technology. In the last seven years, there has been a significant growth in marketing technology. In 2011, there were few hundred marketing tech and in 2019 there are more than 7000 technologies. This rapid change requires organizations to follow a strong process to implement marketing tech. In this show, Jeremy and I will go through the seven strategic steps required to implement any marketing technology in your organization. These steps apply to big or small companies.
Here are the steps:
Alignment
Requirement
Research
Recommendation
Implementation
Training
Governanace

Leave us your comments and feedback. Visit our website www.analyticstodaypodcast.com

Show Notes

MarTech is short for Marketing Technology. In the last seven years, there has been a significant growth in marketing technology. In 2011, there were few hundred marketing tech and in 2019 there are more than 7000 technologies. This rapid change requires organizations to follow a strong process to implement marketing tech. In this show, Jeremy and I will go through the seven strategic steps required to implement any marketing technology in your organization. These steps apply to big or small companies.
Here are the steps:
Alignment
Requirement
Research
Recommendation
Implementation
Training
Governanace

Leave us your comments and feedback. Visit our website www.analyticstodaypodcast.com