AnalyticsToday Podcast

44: How to Transform Your Marketing Funnel Using Content Consumption Data with Nick Edouard

June 11, 2019 Jeremy Roberts and Sameer Khan Episode 43
AnalyticsToday Podcast
44: How to Transform Your Marketing Funnel Using Content Consumption Data with Nick Edouard
Chapters
AnalyticsToday Podcast
44: How to Transform Your Marketing Funnel Using Content Consumption Data with Nick Edouard
Jun 11, 2019 Episode 43
Jeremy Roberts and Sameer Khan

Content is no longer the king but relevancy is what really matters. Consumers are becoming smarter than the companies in terms of getting key information to make purchase decisions. In this show, we invited Nick Edouard who is the president and Chief Product Officer at PathFactory. Nick has spent his career identifying what type of content clicks with buyers and he went on to build a company around it. Originally called LookBookHQ, Nick's company Pathfactory allows organizations to increase content relevancy by identifying content engagement and usage using machine learning algorithms. 
#contentmarketing #digitalmarketing #martech

Show Notes

Content is no longer the king but relevancy is what really matters. Consumers are becoming smarter than the companies in terms of getting key information to make purchase decisions. In this show, we invited Nick Edouard who is the president and Chief Product Officer at PathFactory. Nick has spent his career identifying what type of content clicks with buyers and he went on to build a company around it. Originally called LookBookHQ, Nick's company Pathfactory allows organizations to increase content relevancy by identifying content engagement and usage using machine learning algorithms. 
#contentmarketing #digitalmarketing #martech