AnalyticsToday Podcast

Is This The End of Digital Marketing?

September 01, 2020 Jeremy Roberts and Sameer Khan Episode 56
AnalyticsToday Podcast
Is This The End of Digital Marketing?
Chapters
AnalyticsToday Podcast
Is This The End of Digital Marketing?
Sep 01, 2020 Episode 56
Jeremy Roberts and Sameer Khan

Digital marketing world is never going to be the same anymore. Google has announced it will deprecate third party cookies through its Chrome browser by 2022. Third party cookies drive most of the off site targeting and personalization. This change will impact marketers, analytics solutions and Google itself.

In this show, we will dive deeper to explain the fundamentals of third party cookies, how cookies play a role in digital marketing and what kind of impact marketers will experience with the death of third party cookies. We will also share tools and strategies you can use right now to protect your retargeting and offsite remarketing efforts.

Show Notes

Digital marketing world is never going to be the same anymore. Google has announced it will deprecate third party cookies through its Chrome browser by 2022. Third party cookies drive most of the off site targeting and personalization. This change will impact marketers, analytics solutions and Google itself.

In this show, we will dive deeper to explain the fundamentals of third party cookies, how cookies play a role in digital marketing and what kind of impact marketers will experience with the death of third party cookies. We will also share tools and strategies you can use right now to protect your retargeting and offsite remarketing efforts.