AnalyticsToday Podcast

Eliminating Advertising Waste using Advanced Analytics with Dr. Michael Cohen

October 02, 2020 Jeremy Roberts and Sameer Khan Episode 58
AnalyticsToday Podcast
Eliminating Advertising Waste using Advanced Analytics with Dr. Michael Cohen
Chapters
AnalyticsToday Podcast
Eliminating Advertising Waste using Advanced Analytics with Dr. Michael Cohen
Oct 02, 2020 Episode 58
Jeremy Roberts and Sameer Khan

According to latest TrafficGuard study, digital advertisers will waste $100M over the next 5 years. Interestingly, only 10% of all the advertising efforts produce results while businesses continue to invests billions in advertising. In this show, we had an opportunity to interview Dr. Michael Cohen who is the Chief Data and Tech officer at Marketing Evolution.

Dr. Cohen and his company have specialized in creating solutions for digital organization to reduce wasted ad spend. Here are the insights you will uncover during this content rich show:

Discover hard to find relationships between marketing channels
Learn the exact type of analytics required to reduce spend
Uncover the concept of Flexible Marketing and how it can be a game changer for modern marketing organizations
How to develop a granular media plan?
What is the ideal media mix strategy in the uncertain market?
How data privacy is impacting marketers and digital leaders?

Reach out and leave your feedback on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732

Visit us on www.analyticstodaypodcast.com

Show Notes

According to latest TrafficGuard study, digital advertisers will waste $100M over the next 5 years. Interestingly, only 10% of all the advertising efforts produce results while businesses continue to invests billions in advertising. In this show, we had an opportunity to interview Dr. Michael Cohen who is the Chief Data and Tech officer at Marketing Evolution.

Dr. Cohen and his company have specialized in creating solutions for digital organization to reduce wasted ad spend. Here are the insights you will uncover during this content rich show:

Discover hard to find relationships between marketing channels
Learn the exact type of analytics required to reduce spend
Uncover the concept of Flexible Marketing and how it can be a game changer for modern marketing organizations
How to develop a granular media plan?
What is the ideal media mix strategy in the uncertain market?
How data privacy is impacting marketers and digital leaders?

Reach out and leave your feedback on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732

Visit us on www.analyticstodaypodcast.com