AnalyticsToday Podcast

38 - 5 Best Practices for Implementing Multi-Touch Attribution

August 23, 2018 Jeremy Roberts and Sameer Khan Episode 38
AnalyticsToday Podcast
38 - 5 Best Practices for Implementing Multi-Touch Attribution
Chapters
AnalyticsToday Podcast
38 - 5 Best Practices for Implementing Multi-Touch Attribution
Aug 23, 2018 Episode 38
Jeremy Roberts and Sameer Khan
Marketing attribution is consistently one of the most debated topic. With increase in the number marketing and sales channels it becomes harder to give proper credit to each initiatives. In this show, we will discuss the five key elements of implementing the marketing attribution model. We will drill down into each best practice and discuss it in detail to help our users fully understand the mechanics of marketing attribution. Follow up on www.analyticstodaypodcast.com
Show Notes
Marketing attribution is consistently one of the most debated topic. With increase in the number marketing and sales channels it becomes harder to give proper credit to each initiatives. In this show, we will discuss the five key elements of implementing the marketing attribution model. We will drill down into each best practice and discuss it in detail to help our users fully understand the mechanics of marketing attribution. Follow up on www.analyticstodaypodcast.com