2021 is coming to an end and I want to congratulate all our listeners for completing another challenging year filled with inflation, logistics challenges and Covid variants. Good news is 2022 brings new hopes and possibilities for the digital world. Today, we will share our 10 Digital and Data predictions for 2022:
Marketers will use AI-powered audience solutions instead of cookie based
Actionable video ads with in-video shopping experience will replace traditional video ads
Conversational marketing will overtake script-based marketing
IoT devices adoption rate will increase by 30%
Sales teams will actively accommodate fully remote or hybrid sales model
Customer loyalty in ecommerce will continue to evaporate Personalization will expand across multiple devices
Metaverse marketing adoption will increase for top brands
Ad optimization will become extremely sophisticated
Social commerce and influencer marketing integration will increase
There you have it. Our top predictions for 2022 for digital and data predictions.
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