Courageous Crossroads

From Murder Capital to Mindset Coach: The Keith Mercer Story

Jeff Johnson

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In this powerful episode of the Courageous Crossroads Podcast, Keith Mercer shares his
remarkable journey from growing up in the violent streets of Southeast Washington, D.C.—once known as the murder capital—to becoming a first-generation college graduate, athlete, leadership coach, and motivational speaker. Faced with extreme adversity from a young age, including witnessing a murder at just five years old, Keith relied on his faith, self-belief, and relentless work ethic to break free from a cycle of violence and limited opportunity. Now the founder of Mercer Elite Leadership and Mental Performance Coaching, Keith helps students, athletes, and business professionals develop confidence, resilience, and purpose through his Four B's framework: Believe, Begin, Beyond, and Balance. His mission is simple but powerful: to help others unlock the greatness within them and live out the purpose God has for their lives. For coaching, speaking, or program inquiries, contact Keith at (402) 610-1886, email mercerelite@yahoo.com, or visit www.mercerelite.com.

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