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Money Mentoring Programs for Women.
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Personalized Q&A, plus what you learn here helps you make smarter money decisions for a LIFETIME. out more! https://lynnekitchen.com/dec-22-event
Money Mentoring Programs for Women.
Sign Up Here for My Newsletter and Receive:
Personalized Q&A, plus what you learn here helps you make smarter money decisions for a LIFETIME.
Find out more! https://lynnekitchen.com/dec-22-event/
Money Mentoring Programs for Women.
Sign Up Here for My Newsletter and Receive:
Lynn’s Free “Money Starter Guide”
Schedule of “Money Talks” Courses,
Webinars, and Special Events
Invite to Café of Dreams Events
Links to Videos
Podcast/Radio Notices
Personalized Q&A, plus what you learn here helps you make smarter money decisions for a LIFETIME. out more! https://lynnekitchen.com/dec-22-event
Money Mentoring Programs for Women.
Sign Up Here for My Newsletter and Receive:
Personalized Q&A, plus what you learn here helps you make smarter money decisions for a LIFETIME.
Hey everyone. Welcome back. Welcome back. How are you all? How are you? I'm so happy that you are back. This is day two of Open House of money talks for women, a financial clinic. And I'm so excited. Here we are in day two. And once again, we're celebrating. I'm celebrating. And thank you for being with me that you can celebrate with me. This is an open house season. Yes, it is day to day two out of five. And last night, did we have a wonderful time? Day one, right. Day one was so much fun. I had a great time. And I just want to thank you all for being with me live. And all of those who have watched the replay from yesterday. Thank you so much. I hope that you had a great time, too. Did you? Give me a shout out in the chat? who's here tonight? Where are you from? And did you have a good time yesterday, and maybe you're new here today. And if you are give me a thumbs up that I'm I'm here new new today, what? And I just want to welcome you because you know when you're here live, it is so much more fun to have you with me. So today is going to be a special day, I've got something amazingly planned for you. It's called Easy as pie. It's called 123. ABC, this could be easy. This could be easy. So once again, my name is Lynn kitchen, and I am launching money talk money talks for women, the financial clinic, this is the open house. And for five days, we're really going to pull back the curtains. Take a look, I'm going to allow you to see, you know, get some real teaching for the first couple of days. For the first three days, actually, and then the last two days, we'll have questions and answers. So yesterday, I hope you really enjoyed it. We talked about what it takes to have the mindset for money to create a brand new mindset for yourself so that you're getting out of the negativities. And moving into the idea that every woman inside every woman is an ace money manager and that means you. So in the financial clinic, I'm inviting you back. Yeah, I'm gonna try to figure out why it's not. Is this a? Is this better? The audio is that the problem? Let's just make sure that the audio is working and thumbs up. If the audio is working guys. your audio is good. It's the chat that needs to be enabled. It's the chat that's not working. Correct. Let's see. How about that? Let's figure out is well, we have we have some we have people here attending. So let's see if tried, try the chat somebody and see if it if it will record for us. So I think I had my um, my my mic on but I think that um, and and I can because we're co hosted but I think the participants can't see. All right, the participants. Let's see if we can allow everyone to chat. I think it's in one of those three. Hold on, hold on. I got it. I got it. Got it. All right. We got this. We got this. Thank you, James. I just want to say a big shout out to my, my dear friends James and Anne who are helping me in the background. And that was a big help. So now let's let's check it out. Yeah, it's working. It's working. Thank you so much. You know, it takes it takes us. It takes a city. All right. Well, now we can mute you guys. So once again, let me start over. Welcome everyone. I'm so excited. Whoo. Day two. Way to go. Way to go. Yay. Day two of open house for money talks for women is a place where we can talk about money, where we can bring our conditions of money and we can overcome the conditions that we have that we don't like and that we can make it better and that we can have a lot more of what we really want in life, which I think are the pillars that I'm going to be creating with you right here in the financial clinic. And it's all about creating more financial wellness, education and awareness, money management, empowerment, helping you to create more confidence, creating supportive relationships, because after all, this is going to be a gathering of like minded women, a place where we can talk about money, it's going to be a safe place. That's my vision, so that we can really have some mentorship among us gals, and make some forward progress. So those of you who are with me yesterday, I just want to thank you again for being here today. All of the all of you who are here today, the newbies, if you have an opportunity to raise your hand or say, Hi, I'm in the chat. I'm new today. We want to welcome you specially so thank you. And then those of you who are watching the replay, we want to thank you again, yesterday, I, I was thinking rethinking about what we covered yesterday. And I'm going to call it though when of investing, you know, everything has a time. There's a season and a time for everything. Right? That's a very spiritual idea. It's a biblical phrase, that there's a season for everything. And in investing, there's really no different, no difference at all. There's a seasonality, we talked yesterday, yesterday about the possibility that you, you actually find the very best values when you buy something out of season. So we talked about yesterday buying a very, very great high quality fur coat in the summer, or buying a bathing suit at the end of the summer. And buying when no one else wants something or when something is out of season. And it's no different in the stock market. And I am actually quite excited and looking forward to the possibility that coming up soon in this particular market that we're in right now. And I'm going to be talking about the stock market in particular today. So that we can hone in a little bit more deeply. And now we're going to I'm going to pull out back the curtains and show you some of my teaching style as it relates to investing. And where we are in the cycle of investing right now is that we're getting closer to the potential of a beautiful buy point where the markets have come down in value. So very much like buying in the winter. When the prices are down, that's the time that we can really step up and buy. And so yesterday we talked about the cyclicality of, of a buying correctly. And I'm just going to throw up a few slides that weren't working yesterday and see if you guys can take Oh, hey, welcome. Welcome, everyone. I can see that you're, you're really pounding away in the chat, and I just want to welcome you. There's Olivia. Hi, Olivia. My friend Mary Claire is here. James is here, Patricia. Yes, Suzanne. Says Celia. That's wonderful. And thanks again, Barbara. So I'm just going to throw up this screenshare. And let's take a look at some of the the the slides that I wanted to show you yesterday. And this is what I'm talking about. Now we women know good value. When we when we see it out in the marketplace, we are great consumers we really know value. And somehow in the stock market. Maybe we were just not taught correctly. And so that's the idea inside the the financial clinic, there's an opportunity to learn about investing and how to do it with calm confidence over time, so that we can take away the cyclical nature of emotions that plague most investors, and we can find the right time to invest. And this is where we are in the markets right now. You can see that the point of euphoria, I would say was just about January of 2022 at the very beginning of this year when the markets were absolutely at their heights. And what led up to that was a very optimistic, exciting and thrilled Going ride. And then this year, boom, boom, boom, we went down the cycle very, very quickly. And I would say that in my estimation, right now we are we, we have gone through a lot of anxiety, many of us are in the state of denial, meaning, you know, we didn't, we don't really want to open our, our statements, we don't really want to look at the reality of of how much our stocks and bonds have declined. And there may be some fear. As of yesterday, when we had the new interest rate announcement, we may be going into desperation, panic capitulation mode, and that is the time to step out and buy. And this is the season where we begin to put our cash in the what I call ready position in the ready position. And or if you're not in the mood, or in a place where you can put cash to work. When the markets come down at a buy point, it's okay, you can at least be preparing your cash for recession. And I'm going to talk tomorrow about how you can create a recession proof portfolio that will increase your income. But today, I just wanted to show you this cycle, where we can learn when when the best time to purchase is coming around because all of business and the financial cycles are large are like waves. And this is a really good example of cycles that happen over time. This chart goes back to 1971, I became a stockbroker in 1975 76 areas. So this really shows the long term, you know, the iEX experience the second oil crisis, the first oil crisis, the Black Monday, the banking, strange, the.com crash, and of course, the financial crisis that we went through in 2028. I'm sorry, 2008. So business cycles have a wave theory. But if you can look at it from a longer term perspective, this is the chart that I wanted you to see yesterday, this is 100 year chart goes back to 1900. And all the way to 2020. And when you take out all of the noise of all of the ups and downs, you can see that this chart is almost like a 90 degree perfect angle going from the lower left to the upper right hand corner. And what that means is that over time, we can invest so that we can learn how to live a longer life, which shows here, the average life expectancy is getting longer and longer, it's an 89% probability that we will live to be 85 or more, mostly, will probably live into our 90s, maybe even 100. So that we can experience these long term cycles over time. And that's really how to create wealth. So yesterday, I was excited to really introduce the idea of when is the best time to buy. And also to encourage you that you know more than you think you do. You as women, we know a lot more than we think we do. And in the financial clinic that's coming up, I am preparing some classes that will really help you understand these cycles so that you can prepare. And also if if you find yourself at the bull market, like we did in January, you there's some actions that can be taken then to to prepare for a higher market, because as I explained to a client earlier today, you know, markets are kind of like rubber bands. They stretch really almost too far where the valuations go up and up and up almost too far. And then it snaps back. It snaps back into you know, a little bit more realistic valuation, and then the cycle starts over again and it starts to stretch out again as the GDP the gross domestic product moves up and it comes back out again. And it's a cyclical thing is as it stretches out too much. It gets tense and tight. You know, you you've done a rubberband, right and then it comes back if you let go if you let it go, let it let it go. So there's a cycle in it. Nature. And we can learn about that and we can become better with our money over time because we can ride those cycles a friend of mine reminded me last night that is, it's kind of like surfing, I think I shared with you that I moved to California, as a 23 year old to learn how to surf. And I came from the the cornfields of Illinois, where I was listening to the Chicago radio station, every, you know, every time I was, would be washing dishes, you know, after dinner and listening to the Chicago radio station with the Beach Boys playing their music, and I would dream about, you know, wanting to be a surfer girl in in the beaches of California. And I did that I went out to the beaches of California and I, I love being in the ocean. But one of the things I loved the most was really studying the waves, and the wave theory and how, when you're in the waves, you really can prepare yourself to add a certain point, at a certain point when the wave starts to come up and crest and push you forward. And that is called Momentum. When you have that forward momentum push, and you'll be hearing me talk about the concept of momentum, as an investor as we move forward in, in the financial clinic. So let me ask you, would you love it to learn what it feels like to be in front of a wave as as it speak, so to speak? Would it be kind of exciting to you, if you were an investor, and you were in front of a wave instead of being crashed down on on top of and, you know, losing a lot of money? without really understanding why you lost a lot of money? Would you enjoy learning enough so that you actually are in front of the wave and experiencing the push from behind the momentum that happens? And that is doable? And all it takes is some knowledge barber says I'm in? We're in? I like that were in Go Team? Yes, yes, yes, catch a wave sitting on top of the world, you know, there is a there's a way to learn that. And I love making that way simple for everybody. And I do want you to start to think about what it could be like for you to be inside the financial clinic with with other life like minded women, where we are exploring together how we can have a win in our money life, you know, what would it feel like to really learn some of the long term investing principles? What would it feel like that when you finally realize that, you know, you put two and two together and you go, Aha, that finally makes sense. That's why this is what the big gurus telling me to do. Because, you know, there's a, there's a reason and a purpose behind it. Wouldn't it be nice to understand those reasons in those purposes. And I want to say, even if you're not managing your own money, even if you have a professional investment manager in managing for you, wouldn't it be nice to be able to understand when you have a meeting with him or her exactly what they were talking about and have the kind of intelligent questions that you would really like to have. That only happens after a little bit of of steeping yourself inside something like what I have planned coming up a financial clinic, so that you can start understanding some of the money language so that you can start understanding some of the impact, or the whys and the wherefores. When it's explained to you what your portfolio is being invested in, you'll have a lot more understanding and Aha, like, I agree with that. Not just like, oh, whatever you say, oh, yeah, okay, you're the expert. And I guess you know, what is best for me? That just doesn't cut it anymore. Ladies, at least not in my world. And I'm, I'm here to say it's time we change. We can change that narrative. We can absolutely change the narrative narrative of thinking that somebody else is the expert and I don't know enough and so I'm just going to let him or her do with my money what they think is best for me. because they've got my, my my best interest in their heart, how many of you have felt that way? Please put, yeah, I get it in the chat, if that's ever happened to, you know, like, I get it. Or maybe you have felt that, you know, you just haven't had the kind of understanding and education and wherewithal, we have to start somewhere. Now there are plenty of places online that we can all go to find financial empowerment courses. Yeah, there's so many online places that you can learn by yourself, do it yourself courses. And they're tremendous. I've seen a lot of, they're really well done. And I might be bringing some of those into our classroom here in the, in the clinic, just to point out some of the wonderful tools that are available to you, because they a lot of them do a great job. And I'm going to be able to kind of point you in the right direction of which tools could be the best tools for you the most, to get you there the fastest. So anyway, how does that sound? That's where we were today. I mean, yesterday we talked about in day one, what's it going to take to change your mindset to help you understand that, that there's a seasonality, and that that's something that's learnable. And that takes the emotion away, so that you can have confidence in knowing when to buy something. And that doesn't necessarily only mean the stock market either, by the way, if you want to invest in real estate, it's the same concept. When real estate is extremely dear, very, very expensive. But that's the time that you're not going to be wanting to spend a lot of extra money, especially when interest rates have gone up. I mean, we have seen interest rates, hasn't it been an extremely volatile year for real estate owners? Tough, tough. I mean, we could have gotten a either a new mortgage or a RE, you know, ridden your mortgage, this time last year at probably 4%. Now, or three and a half 4% Not no more. I mean, just in six months, it's changed. And so that changes the valuation. So if those of you who might be interested in purchasing for the first time, a home, I know you're very sensitive about looking at those interest rates and finding the place at which we're waiting for the markets for the interest rates to come back down. And I think that they will buy like probably will take a year but I do believe they will certainly the Federal Reserve is working hard for for all of us so that that will happen. So it's no different in other asset classes where the the when to buy is going to be relevant. today. I'm going to talk about the what to buy. Because as I mentioned yesterday, when the markets come rate way down, you want to be able to buy the very best quality that you can buy that money can buy. Now, let's talk about quality for just a second. What do you think is the highest let's talk about real estate just a little bit more. How many of you love real estate? How many of you love real estate put you know I do in the in the chat for me just so I can get a feel? How many of you really understand real estate as Yeah. As as investor or as an owner? I do I do. Okay, well in your understanding of what quality real estate, what do you look for for a quality piece of real estate? What is it that they always say? You're looking for Suzanne? Location, location, location, location. Okay, Suzanne you get the points. She's okay Suzanne is the first winner of my money talks for women open house price now Suzanne was just you know, put a note up here on the invisible board and I'm going to tell you a little bit later what that prize is. So Suzanne, don't Don't let me forget that. You're the first winner. Okay, great, good location. That's what it is location, location, location, right in real estate quality is measured in a great deal. over time by where you by location, location, location. Bingo. Now I'm going to give you the secret sauce of what it is in the stock market. And what that is, is the word quality, quality, quality, quality companies quality financial structure, and quality management team. And also there's a lot of underneath qualities, but there are certain measures that you can measure the quality of a company so that you can learn what to buy very, very easily. And so nobody probably has ever taught you how easy it could be. It can even be easy as 123 A, B, C, and I just love this song. Hold on. Let's all dance Okay, 123. ABC, are you ready to be taught something Michael Jackson knows the score. All right, you're going to have to lean in and be patient with me. Because this is a little bit of bringing you the meat and potatoes. Girls. This is the meat and potatoes day where I'm going to teach you some real stuff. And so I'm going to let's hope that my screenshare works today. So that we can continue. All right. On the PowerPoint, yeah. Okay. So quality, quality, quality. Let's see, can you see this? Can you see this? Everybody? Okay? Let me just go back and thumbs up can continue, were you able to see that? Okay, I'm gonna go back to share as long as I know that, you can see that. That's awesome. Quality, quality quality, I'm going to give you a 123, ABC three step cheat sheet for how to select a quality finance a quality company. Remember, I told you the story yesterday about how I bought the highest quality stock that money can buy in the area of the oil industry, when the market collapsed back in 2020, during the pandemic, and they shut down all the airports, nobody could fly. All you know, everybody stayed at home. And so the oil prices collapsed overnight. And I stepped up to buy. And I looked at all of the oil companies and I looked at these three things First, financial safety, second, financial strength, and third financial quality. And here's what I've got, I've got 123. In US out of a out of it's between one and five. One being the highest, strongest financial quality, these are just cheat sheets. And then I'm going to apply these in just a second girls. So hold on. Number two financial strength. This is like grade point average in the in the school, you can actually find if a company has financial strength, just like grades in school, a plus plus a plus a b plus plus, and those are the only companies I buy. And there are plenty of companies that that go below that they go to b b minus c, d and bankrupt. But there's a way that you can find just the strong ones, just the ones that have 123 A plus plus a two B plus. And then finally the third one is financial quality grade point average. Let's say if you were in school, what is your grade point average of 4.0? What would that be? That's straight A's, right? 4.0 and 3.0 ain't bad either, right? That's a B average. So I'm looking for financial quality of anywhere between 3.0 and 4.0. I'm gonna get into what this means in just a second. But this is the standards that I'm looking for quality, quality quality. So are you with me so far? Okay, so those are three measuring sticks that I'm looking for. Now. Let's say we've got a whole universe of public companies out there that are trading on the New York Stock Exchange, the American Stock Exchange, the NASDAQ stock X Change. And then there's baby over the counter stocks, okay, that lots of stocks that we have to choose from those companies that are actually followed by a whole group of analysts in Wall Street, and they analyze every quarter, all of the machinations in the numbers inside the companies, they measure the financial strength, they measure the financial quality, and they have this amazing resource that's available to all of us. In the library, in our in your public library, you can actually go to your public library, to the, to the, you know, to the research section, and you can ask the lady for what's called Value Line, the Value Line research company. And they there is like an encyclopedia of investing. It is an enormous resource. And I use it all the time. I have for 35, well, 35 years of my professional life, we used more than just Value Line. But this is the one thing, the one research company that I think is the best because it's the most prolific and it's the easiest to learn from well, Value Line analyzes 1700 stocks, not all of them in the whole universe of American companies, but only 1700 that actually qualify out of some maybe 6000. stocks. Companies that are listed on the New York Stock Exchange, the American Stock Exchange, NASDAQ, and over the counter may be some actually probably grown now beyond 6000 companies. Well, how are you going to sift through all of those companies and find the quality companies? Because you surely don't want the bottom drags, you just don't want to even touch him? You don't forget about it. Those are bad locations. You want quality? So Value Line analyzes 1700 Out of those 6000 stocks, and they report every quarter on all 1700? Well, now, how are you going to choose out of those 1700 stocks, which ones actually only have 123 A, B, C, only the A's, the B plus plus the four point o's and three point O's are acceptable. And all the rest of them, I never even look at, I don't put into my portfolios. Because there's plenty of high quality companies out there in the universe. Why even consider garbage? Let's just go for quality gals. And that is probably going to be the number one thing that will stand you over time. And not just a decade, over 45678 decades. If you stick with quality, you're going to have something and here's why. Here's why. Every time the market goes down, it's like a wave. Everything goes down. But the quality comes back up first. Let me say that again. Because this is so important. I'm giving you my very best secrets, very best secrets. And here it is just the open house. Just imagine we're just getting started. But I'm giving you my very best secrets first. Here it is. If you only invest in quality, all the quality companies as well as all the crappy ones. They all go down in bear markets, all of them that the first ones up, or the quality ones. First, they come up and they go furthest fastest and they stay leaders over time. Don't Don't don't that we should just take a moment and we just take a moment and put that into your portfolio. Strategy girls that will last over time. Do you have any comments for me on that is that the cream rises to the top. That's right. No garbage allowed. That's right, Patricia. Yes, indeed. Okay, now let's apply this. I'm going to I'm going to now come back to my screenshare and I'm going to help you apply what I just said. Common Sense but never thought about that. That's right. Common Sense. Guess what, Mary Clary. So good. Common sense is not common. Common Sense isn't common. That's why everybody loses so much money all the time. Common sense is not common. And even even when you have the very best quality, you're still going to go through some downtime. It's not that you're not going to have losses, like I said yesterday. If you think that then, you know, don't be an investor, it's not going to be not going to be worth your, your anxiety. So but there is the Golden Rainbow at the end of, of a lifetime of investing, because assets grow over time. And quality assets grow best, longest over time. So, and you don't even really have to, you know, buy and hold. Always because there are some divergences around that. But in general, if you own the very best real estate in, let's say, on Madison Avenue, or London, what's what's the very best, highest, most valuable real estate in London? Or let's just think about the highest most valuable real estate on the Sean's elisee in Paris, France? And what if you bought any of those primary location, location, location? Buildings? I mean, buildings on the corner or something on the Shawn Sully, say? And you bought it in 1960? How much do you think it would be worth today? Did you buy and sell it? Did you flip it around? Or did you did you, you know, give it to your children and then their grandchildren and their grandchildren. Because from 1950 or 1960 to 2002 1022, it's probably quadrupled. Maybe more why? Because Location, Location Location, the rising value over time, quality in the stock markets, quality, quality quality, and that is true to have the bonds that are issued by the same companies. So companies will issue stocks that you can buy over time, they also issue bonds. So when I'm looking for income for my investing clients that want income from bonds, I'm looking at the same companies, because those are the companies that have the quality underneath. Okay, now, let me get into some of the meat and potatoes. Here we go. I'm going to get back to my screen share. I told you about Value Line is a tremendous source. And once again, this is a three step cheat sheet. Valued line is a tremendous source of research. And here's what a Value Line research report looks like. Valued line publishes every quarter. One sheet is like a one sheet synopsis of every company. This one happens to be Johnson and Johnson. I'm sure it's a company that you bought some band aids now and then. And maybe when you were a little girl, you had some Johnson and Johnson Band aids on your knee when you skinned your knee. And it's still in business. And it's been in business for decades and decades and decades. It probably started out in the 40s I believe. So here it is 2022. And they are still a company that has number one safety and where can you find safety, it's up on the top left. Can you see where I have a right under the word Johnson and Johnson and in red in red, I put I circled safety. Now that's on a scale of one to five, five being the worst one being the best. I'm looking for a one, two, or three. That's, you know, according to what we did last time, one, two or three on the last slide. So, one, two or three, I never invest in anything lower than three. Now on the lower right hand side is called earning. No it's called company financial strength. And it says A plus plus. So Johnson and Johnson has a one in financial safety and an A plus plus in financial strength. And then the 3.3 is a grade point average that I can Teach you very, very easily how to do a grade point average. So anything 3.0 and higher. Johnson and Johnson qualifies. Now, here's a company Tractor Supply. Now before I go on, I want to stop the share. And I want to show you something. Here is an actual sheet. Here's what it actually looks like in real life. And I love Value Line, because it talks about the company all in one in one sheet. And I actually have here for you. As I mentioned before, up here is where you find the financial safety. And this is all done for us because all of the analysts on Wall Street do most of all this number crunching for us, we don't have to crunch the numbers. They give it to us. So on a scale of one to five, one being the highest. It's got a one financial strength. And then on the bottom over here, A plus plus here. Now how did I get 3.3? Well, here's the kind of a secret every 10 years, I measure, I put a goalposts. This represents a 10 year timeframe. And you can see on the top a chart, the chart of the price action over time, and over time is 10 years going this way. Well, all these numbers below represent how well the company executed in several several categories. So for example, this one is cashflow, per share, earnings per share, book value per share and sales. So we you know, like any good accountant, you're going to want to count your sales and see if your sales are going up every year. And those of you who have businesses of your own, you want rising sales every year, right? That's the goal. So in the stock market, you're wanting to learn to look at making sure that your companies have rising sales every year. And so it's reported right here. So I put a goalpost here 10 years, and I just measure how many years have those numbers going up. And if I find a down number, a down year, I put a circle around it, see those circles? See those circles. So 4.0 grade point average, meaning that if Johnson and Johnson executed perfectly over 10 years, they would get a 4.0 rating on four different categories over 10 years. But they didn't they kind of messed up or at least the economy went slow, and their sales dropped or their earnings dropped. And that's where I put the circles. So on a scale of 4.0 if they messed up seven times. So that's equivalent to a 3.3 There's a measuring stick that I can teach you that so simple, but it's easy now that I would say Johnson and Johnson if I wanted to buy a Johnson a high quality stock in the industry of the medical supply industry, especially consumer medicals I would wait for this company to come down in price. And then I would buy it why because it already it's already a quality company. It is one of the people it's one of the companies in the portfolio that would qualify qualify. Now I just dropped this. Here's another one. It's called Tractor Supply. How many of you know Tractor Supply? How many of you have shopped at Tractor Supply? Come and see me Patricia. Okay, Barbara, me Olivia is asking a good question. Do these value compass also have dividends? Well, every stock you can find out in the value line whether they pay dividends or not. Let's just look at that's a great question. Olivia. You get your number two with the price coming up. Okay. Now you just you got to remember this for me. I'm going to give the prizes away later. And I'm going to show you what you earned what you want tonight in the open house. So make sure that you remind me at the end that Olivia you just asked a great question so you get a price on every value line is going to show I owe you the dividend. So the dividend yield of of Johnson and Johnson right now is 2.6%. So close to 3%. And a dividend means that the company is paying you some of their earnings, some of their sales, some of their earnings, they're paying you as an investor, to reward you for holding their stock. That means that you invest in their company, and they're going to give you some rewards along the way, while you're waiting for the stock price to move up. So yes, Value Line will give you which companies pay earnings pay dividends and which don't. So Olivia, that was a great question, you get a prize. Let's go to Tractor Supply Tractor Supply. I want you to see the grade point average that this company gets, it's a safety to right here. Look down here. Wait a minute, did you want to three, baby, it's you and me. It's only 123. That's all we're going to accept in the safety category. And this is one, I'm sorry, these two, two, Tractor Supply gets a two, that's two out of five. Any company that is a five stay away it's bankrupt or close to being bankrupt. That means that their financial strength is dismal. But one, two, or three or acceptable. Tractor Supply is number two. Perfect. Now down here is the financial strength, a lot of number crunching goes into this system. years and decades of of number crunching, believe me. And this gets the best. Second to the best a plus, the very best is a plus plus, as I mentioned to you before, but a plus is amazing. Now just let me explain how that goes. It goes a plus plus A plus A, A minus B plus plus anything below that we don't accept. But there are companies that go below that b, b minus c plus plus c, c minus d and then bankrupt. Okay. We can learn a lot more about it. But why this is so easy. A plus and then 4.0. What does that mean, when you really take a look at the last 10 years and these are the goalposts over the last 10 years. There's not one circle that I've circled a down year, not one, that means that in four categories, right here, four categories, cashflow, per share, earnings per share, sales, and then book value per share. They've had consistently upward exit the management team has executed so perfectly every year for 10 years. And that kind of sales and earnings has been what pushes the stock price up. Over time, this stock has actually, I'm going to tell you a secret about Tractor Supply. I started buying Tractor Supply for my clients in back in 919 9019 90. I have clients who still call me today, even though I've been retired for 12 years, they still call me today because they're holding on to this stock and their purchase price back in 1990. And the stock is split many, many times. And we can we can learn about what that means stock splits. But over time, they have like if you want to 10 times your money, you know of all of these people out there in the internet who says 10 times your money. There are there's a way to really have tremendous increase in real wealth over time. When you have a company like this that executes every year over not one year, not two years, not five years, not 10 years. 30 years, 40 years, 50 years. And of course some of them have cycles. You can look at Disney Disney Corporation used to be a perfectly great example of a highest quality company. It's fallen out of favor because it no longer is 123 ABC. It has fallen below those thresholds. Somebody who has a little bit more risk tolerance We might begin to relook at Disney again, because I think they might be doing some with this new new CEO that came back on board. So there are, there are reasons and ways that we can actually measure quality in the stock market. And it can be as easy as 123. Baby, it's a, b, c, no, it's just you and me, ABC, that's a 4.0 grade point average. There's That is perfection, you can't really get better than that, well, maybe you could you could get a company. That's one A plus plus and 4.0. They're very rare. But there are plenty of companies that rise to the that rise to the let's say, let's go back here that rise to this quality, standard, plenty of companies. And if we look at those companies to choose to create a portfolio in different poor in different industry groups at different times of the cycles of their pricing cycles. It's enormously insightful, how much money can be made over time. And Olivia, I'm just so proud of you that you mentioned dividend income, because wouldn't it be cool to own quality and then have have yourself paid well, in real estate that happens all the time. And that's called, you know, income property when you're investing in income property where people are paying you rental income, and in the stock market dividends, you know, really are the same idea. But that is awesome, because next week, I'm sorry, not next week. Next, our next day inside the financial clinic, which would be tomorrow inside the open house, I'm actually going to move into the concept of how can you create income over time? What do you need to look for to create a high quality portfolio in the stock market or in the real estate market or in other asset classes, where you can begin to allocate your money more wisely, that you can have more income? Would that be exciting? Would that be exciting? All right, yes, yes. Yes. Okay. Well, let's go to our prizes. The prizes. Now. Olivia, I remember that you're the one that got the second prize. Who was who was the one who got the first prize. Somebody remind was it to Suzanne Ma, all right exam, okay, so I'm going to be sending you both your own copy of Warren Buffett's most, I would say, best selling book, Warren Buffett's best selling book, I'm going to be sending that to you. So just like yesterday, if you will, please. Email me or I will. Yeah, email, I think email is the best. Email me your mailing address. And I will go and send you your own copy of Warren Buffett's most popular book. Now, of course, you all know Warren Buffett is the guru of Wall Street. And he has the funniest sayings. He's a very humorous guy. But also he is is somebody that he's somebody to respect, because he has the kind of same system that I just taught you tonight. Simple. Quality only. And of course, his idea is when when do you sell a company? Um, just, you know, question, when do you sell a company? And his answer would be because anybody know? Anybody know? A quality company? Warren Buffett says, When is the best time to sell a high quality company? Like Tractor Supply? Never. Never. You just give it away. You give it to your children and your children's children because anything that's growing a highest the highest quality in the land, as I mentioned before, you just don't you just don't get get rid of those. Now some of these great questions are coming And when you have a higher quality when you have marry clarity, when you have a higher quality to invest in not sure what you mean there. rephrase that for me, Mary Claire. Sarah says, He owns my apartment complex. Oh my gosh. He owns my apartment complex. Suzanne, you have an interesting answer. When do you sell when greed is up? That's interesting. I think that's really kind of insightful of you when greed is up. Okay. I think that you're right. A lot of people do. So when, when their greed is up, I think when you mean that when it's when it's cycle is, is up. And maybe it might also correspond with valuations also being up. There's nothing wrong with that, where it should take a profit, or there may be something even better that you're wanting to put your money into. And certainly the markets are shifting over time. And what used to be a great, great quality company, as I mentioned before Disney, now it's kind of a new era for for Disney, they've made some minor management decisions that have affected the sales and the earnings per share. And it doesn't look as as great as it once used to, you know, they were, do you know how much money and wealth just Disney has created? Over? What since they first came in business, which was at what early 1950s You remember all of us wanting to go to Disneyland as least I did. When I was when I was young. I mean, that that was just like the thing to do, it probably still is for many families, but Disney went worldwide, as you know, with their theme parks. And then you know how many people they have supported throughout the years in terms of, of employees and families and created wealth for people throughout the years, not only investors, employees, and it's just an incredible overtime. Okay, so part of that, like any rubber band is going to come back, especially when the economy changes, the, you know, society's taste changes. And guess what things do change, we have to be aware of that. And inside the financial clinic, we're going to be looking at that, heck, about 20 years ago, we were all faxing each other. Right? We were all faxing each other. No more. Do you even own a fax machine? I think I have an old one just in case I needed to do a fax to a medical company somewhere. But do you anybody, any of anybody own a fax machine. So the economy's chain change, new things come in. Now everything is done on our computers, and for good for very good reasons. Because technology changes the whole world. And technology is is the one, the one area that I think will change us all again. In fact, we probably won't even recognize the world that we live in 10 years from now, ladies. So why not begin today to really think about how to prepare your mind, your concept, your, your, your beautiful mind that you have, and all of the knowledge that you already have as a woman as a consumer. My theme once again, is inside every woman is an ace money manager, just waiting to be empowered, just waiting to be empowered. And I believe that that's why I'm here at least that is why I'm opening this financial clinic called Money talks for women. Just because I realized that in the next 10 years, it's going to be a whole new game. And why not start now to really help teach some of these core principles. Good, solid financial principles will never go out of style. Quality is quality and it never goes out of style. So I hope that you enjoyed this. I have a little bit one more surprise for Everybody who's present here today as a special gift for all of you, everybody who's in attendance, why, because I really want to reward you for being here to that tonight, and that is that I'm going to send each one of you Denna? Well, you're going to kind of be surprised, I'm going to send you a value line research report, subscription, for free, it is a amazing tool that you can use, you don't have to go to the library, I'm going to send it to your computer. And when you receive it, I'm also going to send you my cheat sheets. And not only that, I'm going to send you you don't have to go in and try to look around and you know, where's the stuff, I'm going to send you one of the top notch guides, that is a, it's just, it's one article that will blow your mind, it'll blow your socks off on how beautifully it's written how simply it's written, you will learn so much about the world of companies out there, because Value Line really knows how to language it. So that it's simple to understand. So I'm going to give you a everybody here, you're going to get a taste, just a taste of what it will look like to have your own value line research right at your fingertips. And what you can do with that, it's a free trial for a period of time. And if you love it, you know, it has some expense to it. But in the meantime, try it on for size in what you can do with it is you can look up your favorite companies, maybe you like Apple computer, you can actually go in and use some of the tools that I just taught you tonight, 123, ABC, and you can just look at the quality of those companies. And just make sure that you start to understand, then when you come inside the financial clinic classes that we're going to be opening up, you can bring some of your favorite companies, and we can start analyzing them and looking at well how quality are these companies? Are they paying dividends? Would you buy the stock? Or would you buy the bonds? Do you need more income from your investments? Or Or do you need capital appreciation. So there's a lot more but to have your own research center right on your computer. And even if you just look around and become familiar with what it looks like, it's It's like opening a door into a world that maybe you've never picked into before. It's like a whole new world could be opening to to you. And if you are not interested, just click the button and erase it, that's fine. But I am so excited to share it with you because it is an interesting, free way that I can. It doesn't cost me anything. And it is definitely a way that I can open a whole new VISTA for you. Awareness is the most valuable thing that we have, in our minds awareness is to stretch your mind. It'll never come go back again, to stretch your awareness. And that's partly you know what I am so excited to bring to you in the money talks for women. I hope that you've enjoyed this evening. It's been different because I told you I'm going to give you some of the meat and potatoes. Have you have you found value tonight? Sure, tell me in the chat. Loving it. My tummy is full. All right. Yeah, absolutely. Thank you so much. Well, okay, well, there's more tomorrow. We're going to move forward. Let's keep going. Tomorrow, we're going to move forward into more of as I mentioned, or we're going to talk about income, how can you structure more income especially at a time when if we are going into reset? Actually, here's the secret. I think we're already in a recession. They just haven't made it totally public yet. But all of the signs are here. No. Gosh, there's so much to teach you. I've got so much to teach you on how what I look for on those those signs. It's pretty interesting. But that's a story for another day. Tomorrow we're just going to talk about income and Then at the end of tomorrow, I'm going to really show you a sequence of if if you want to join me, we will open, we will open the doors of money talks for women financial clinic. And I'll explain to you what I've crafted for as beginners, intermediate, and advanced. And you can start right where you are, right where you are that matches you and and there will be a progression. And I think that you're gonna love it. So make sure that you're here tomorrow in person in life, because I'm going to have some more prizes as well. And we'll have some more fun. And yes, it'll be easy as 123 A baby see. So happy that you were with me tonight. As you can tell, I love to have fun. And I love to make it easy. So come back tomorrow, we'll have more fun, we'll make it more easy. And I really look forward to seeing you. Those of you who won the special prizes, make sure that you have my email. It's Hello at Lynn e kitchen.com. And just email me your mailing address and I will ship to you. I will ship to you. The Warren Buffett books. And then all of you will get a special digital download of the free trial for Value Line Research Center, as well as all of my cheat sheets. Sounds good. Alright, everyone, but with that, it's a wrap and I want to say thank you tonight. It's been just a lot of fun. We'll see you tomorrow. Now tomorrow is a different timeframe. Tomorrow is 4pm. Eastern. That's 1pm Pacific. We're doing this because it's Friday. We're doing it Friday, Saturday and Sunday at 4pm. Eastern 1pm. Pacific. And then we'll close it. We'll go close the five day open house. So I hope to see you tomorrow 4pm. Eastern, one 1pm. Pacific Friday for Day three of money talks for women. Thanks everybody. See you tomorrow.