Money Talks! with Lynn Kitchen
Lynn Kitchen has been “tapped on the shoulder” to bring forth her background of over 40 years as an executive financial advisor to help men,women and couples gain more financial freedom NOW! My focus is on Financial Independence, Money Empowerment, and the Future Success of Your Portfolio. That includes funding your dreams and maximizing your potential. I want to be your guide and ensure you are equipped with everything you need to succeed. Money Matters! Money Talks
Money Talks! with Lynn Kitchen
Doug C. Brown, CEO, Sales Strategies
What’s the one thing that every business wants and needs more of?
Sales!
Top-line revenue greases all the wheels and makes a business hum.
When I sat down with Doug C. Brown for Money Talks, I thought I knew what to expect from another sales expert. Boy, was I wrong.
This man has generated nearly $960 million in sales across more than 350 industries, and what he shared with me will completely change how you think about growing your business.
The Revenue Reality Check That Shocked Me
During our interview, Doug hit me with a statistic that stopped me cold: 97% of companies don't know their ideal buyer profile. Think about that for a moment. Nearly every business out there is essentially throwing darts in the dark, hoping to hit their target customer. No wonder so many entrepreneurs struggle with consistent revenue growth!
"We have to know the business return on investment and the personal return on investment that the ideal right-fit buyer wants," Doug explained to me. This isn't just about demographics or creating a basic customer avatar. This is about understanding the deep emotional and practical drivers that make someone pull out their credit card and say "yes" to your offer.
The Power of Small Changes: Why 1% Matters More Than You Think
Here's where Doug blew my mind. He told me about the compound effect of tiny improvements: "If you take 1% a day and compound it in 70 days, we're at 2x statistically."
As someone who's spent years helping people build wealth through smart financial decisions, this concept immediately resonated with me. It's the same principle I teach about investing – small, consistent actions compound into massive results over time. But I'd never thought about applying it to sales and revenue growth.
Read More: https://lynnekitchen.com/revenue-strategy-thats-changing-everything/
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Money Talks interview with sales strategist Doug C. Brown EP 148
00:00:02 - 00:00:18: Introduction
Lynn Kitchen introduces the podcast and guest, Doug C. Brown.
00:00:18 - 00:01:03: Purpose of Revenue Growth in Business
Discussion on the importance of revenue for business growth and valuation.
00:01:04 - 00:01:54: Doug C. Brown's Achievements
Overview of Doug's career and expertise in generating nearly a billion dollars in revenue.
00:02:24 - 00:03:01: Longevity in Business Growth
Doug reflects on how longevity in a career contributes to expertise in business.
00:03:32 - 00:04:41: Optimizing Sales Processes
Discussion on setting truthful goals and optimizing sales processes for better outcomes.
00:05:12 - 00:06:07: Identifying Ideal Fit Buyers
Explanation of the concept of the right-fit buyer profile and its importance.
00:08:14 - 00:09:39: Messaging and Positioning
The significance of understanding buyer needs and adjusting messaging accordingly.
00:10:01 - 00:11:56: Case Study: Intuit Check Fraud
An example of how Doug helped Intuit turn a loss into a profit by addressing customer fears.
00:13:00 - 00:14:08: Understanding Consumer Behavior
Insights into consumer motivations and how they relate to purchasing decisions.
00:15:11 - 00:16:20: Measuring Business Metrics
Importance of measuring key metrics to uncover business opportunities and challenges.
00:17:48 - 00:19:49: The Role of Training and Accountability
Discussion on the need for ongoing training and accountability systems in sales teams.
00:22:26 - 00:24:26: Doug's Sales Methodology
Explanation of Doug's methodology for predictable and consistent revenue growth.
00:28:15 - 00:30:36: Impact of AI on Sales and Business
How AI is transforming business operations and the necessity for adaptation.
00:30:57 - 00:34:30: Development of Sales Automation Software
Introduction to Doug's sales automation software and its potential public offering.
00:38:06 - 00:41:58: Future of Sales and Automation
The prognosis is that communication and relationship-building will remain crucial despite automation.
00:42:05 - 00:42:34: Conclusion
Lynn wraps up the episode with final thoughts and thanks.
Read more: https://vxrworks.click/podcast148
Doug’s Assessment tool: https://vxrworks.click/LEKpodcast148
What’s the one thing that every business wants and needs more of?
Sales!
Top-line revenue greases all the wheels and makes a business hum.
When I sat down with Doug C. Brown for Money Talks, I thought I knew what to expect from another sales expert. Boy, was I wrong.
This man has generated nearly $960 million in sales across more than 350 industries, and what he shared with me will completely change how you think about growing your business.
The Revenue Reality Check That Shocked Me
During our interview, Doug hit me with a statistic that stopped me cold: 97% of companies don't know their ideal buyer profile. Think about that for a moment. Nearly every business out there is essentially throwing darts in the dark, hoping to hit their target customer. No wonder so many entrepreneurs struggle with consistent revenue growth!
"We have to know the business return on investment and the personal return on investment that the ideal right-fit buyer wants," Doug explained to me. This isn't just about demographics or creating a basic customer avatar. This is about understanding the deep emotional and practical drivers that make someone pull out their credit card and say "yes" to your offer.
The Power of Small Changes: Why 1% Matters More Than You Think
Here's where Doug blew my mind. He told me about the compound effect of tiny improvements: "If you take 1% a day and compound it in 70 days, we're at 2x statistically."
As someone who's spent years helping people build wealth through smart financial decisions, this concept immediately resonated with me. It's the same principle I teach about investing – small, consistent actions compound into massive results over time. But I'd never thought about applying it to sales and revenue growth.
Read More: https://lynnekitchen.com/revenue-strategy-thats-changing-everything/