Group of Nations Show: Solutions Through Inclusivity: G7-G20-APEC-COP
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Group of Nations Show: Solutions Through Inclusivity: G7-G20-APEC-COP
Brunnbäck: How Water, History, and Purpose Are Bottling a New Kind of Brand
Here's a summary of the key information:
- Origin and History: Brunnbäck is a small community in Sweden with about 23,000 inhabitants, located southeast of Avesta in Dalarna province. It is situated on a hill with forests and the large Lake Dalälven. The water is named after a historic battle in 1521 between Sweden and Denmark (War of Liberation 1521-1523), where Sweden, led by Gustav Vasa, was victorious. A stone in Brunnbäck symbolizes this victory, and a ceremony was held on May 16, 2023, commemorating 500 years since the battle.
- Water Quality: The water is approved by the Swedish Livsmedelsverket and has a pH of 7.8 with minimal salt and fluoride. It is described as a high-quality mineral water, documented as one of the best in Sweden.
- Company and Founder: Rickard Nilsson, 39, is the CEO & Founder of Brunnbäck Sweden Natural Mineral Water AB. He founded the company on February 20, 2022. Krister Larsson, with over 25 years of experience in filling machines, is the technical chief and a future board member.
- Marketing and Vision: Brunnbäck is actively marketed, including collaborations with DAZN streaming service for Muay Thai For Life Gala and strong presence on social media platforms. Rickard Nilsson's vision is to sell the water worldwide and donate at least 1 million liters of water annually to vulnerable people in countries facing challenging circumstances. The company plans for a factory powered by solar energy and batteries, with transportation by electric trucks.
- Investment Opportunity: The company is seeking investment partners to help build the factory and expand sales globally. Permissions are nearly complete, but funding is needed for construction. The founder plans to launch products in 2027/2028 and has signed NDA documents with two future investors in 2024.
- Awards and Recognition: Brunnbäck Sweden 1521 is a winner of the Scandinavian Business Awards 2025 for "Best Water Brand 2025".
- Product Information: The mineral water is available in 500 ml bottles, with both carbonated and natural mineral water options.
- Contact Information: Rickard Nilsson can be reached at info@brunnback.com or 0046731592359. The website is brunnback.com.
