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Last week I was watching one of Alex Hormozi's videos inside of a program I had paid for, where he shared one of the most powerful (but also most humiliating) business questions that we all need to ask ourselves daily.

Basically, the people who are watching us are constantly asking themselves this question, even if they don't know it.

And we need to answer it for them IN ADVANCE, or they will piece out.

You're actually doing it right now as you're reading these words... Which is why we need you to know we're doing it, and your potential clients are too, so you can KEEP them watching and ultimately buy your stuff.

Now the way Alex shared the question was a bit humiliating, so I want to reframe it for you so you too can grab onto the lesson, but without you feeling like crap like I did when I heard it.

That's why I made today's episode.

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