Seth Nieman
Seth has built a career at the intersection of pricing, merchandising, procurement, and commercial strategy, holding senior roles at major retailers including Lidl US, Wakefern Food Corp and Rite Aid. In his most recent role as Vice President of Pricing Strategy & Transformation at Rite Aid, Seth led efforts to modernize pricing and improve commercial performance following the company’s emergence from bankruptcy. At Wakefern, he helped implement a new pricing architecture across banners like ShopRite and The Fresh Grocer, and at Lidl, he played a key role in shaping pricing and assortment strategy during the company’s U.S. expansion. Throughout his career, Seth has established himself as a transformational leader with a data-driven, customer-focused approach to retail strategy — consistently building lean, dependable teams and driving measurable improvements even during the most challenging market conditions.