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Alex Halkin

Oleksandr (Alex) Halkin is a former Deloitte consultant and entrepreneur with 20+ years of experience in retail and enterprise software. He has deep expertise in pricing strategy, large-scale IT systems, and applied AI. His work with machine learning began at university, where he built an “electronic nose” — an early demonstration of algorithms interpreting real-world signals. He later founded a boutique IT firm that evolved into a partnership with Deloitte.


As Co-Founder and CEO of Competera, Alex is setting the gold standard in retail pricing with AI-driven, customer-centric strategies that balance profit with long-term trust. He has led Competera from a Kyiv-based startup to a global provider trusted by enterprise retailers in 18 countries. His mission is to make pricing smarter, fairer, and more customer-centric — turning it from a back-office function into a strategic advantage.

https://www.linkedin.com/in/alexhalkin/

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