Pricing Heroes

Pricing Heroes: The Retail Pricing Podcast for Practitioners and Executives

Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence.

Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclusive interviews, case studies, and practical insights to help you implement the most effective pricing strategies for today’s retail environment.

Whether you're managing promotional calendars, navigating price perception, or scaling AI-powered pricing systems, Pricing Heroes offers the expert guidance and real-world perspective you need to lead with confidence.

🎙 Each episode includes:

Expert Interviews: Candid conversations with top pricing professionals and retail innovators
Case Study Analysis: Behind-the-scenes strategy breakdowns from across the industry
Actionable Takeaways: Practical insights you can apply immediately in your organization

We explore the full landscape of pricing in retail — spanning e-commerce and in-store, global brands and regional players, and categories from fashion and grocery to electronics and beyond. Topics include:

Innovative pricing technologies and emerging trends, like AI-powered pricing platforms
Data-driven consumer behavior analysis
Strategic solutions to complex pricing challenges
Tactics to boost profit margins and market share
Pricing topics making headline news
Building and transforming pricing functions

Join a growing community of pricing professionals and industry leaders who tune into Pricing Heroes — the trusted pricing podcast for anyone shaping the future of retail strategy.

🗓 New episodes drop the last week of each month.

📲 Listen on Spotify, Apple Podcasts, Google Podcasts, or your favorite platform.

Guest

Zen Ore

Zen Ore is the founder of Pricing Is a Thing, a boutique consultancy helping companies build smarter monetisation strategies. Based in Sydney and working globally, Zen advises startups, scaleups, and enterprises on pricing strategy, value-based pricing, and commercial decision-making. He brings deep experience across SaaS, FMCG, retail, gaming, energy, and financial data—having held roles at ALDI, SportsBet, Equifax, and PEXA.

A mentor in the Australian Government’s Boosting Female Founders program, Zen also trains executives and product teams through Open University IL and General Assembly. His work includes pricing model design, WTP research, commercial analytics, and hands-on sales coaching to shift teams from price to value selling.

Zen is passionate about helping founders and leaders grow with confidence—bringing a holistic, cross-functional approach that connects marketing, finance, sales, and operations at the pricing table.

https://www.linkedin.com/in/zenore/?originalSubdomain=au

Guest appearance on:

Pricing Consultancy and Commercial Strategy Insights with Zen Ore