Pricing Heroes
Pricing Heroes: The Retail Pricing Podcast for Practitioners and Executives
Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence.
Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclusive interviews, case studies, and practical insights to help you implement the most effective pricing strategies for today’s retail environment.
Whether you're managing promotional calendars, navigating price perception, or scaling AI-powered pricing systems, Pricing Heroes offers the expert guidance and real-world perspective you need to lead with confidence.
🎙 Each episode includes:
- Expert Interviews: Candid conversations with top pricing professionals and retail innovators
- Case Study Analysis: Behind-the-scenes strategy breakdowns from across the industry
- Actionable Takeaways: Practical insights you can apply immediately in your organization
We explore the full landscape of pricing in retail — spanning e-commerce and in-store, global brands and regional players, and categories from fashion and grocery to electronics and beyond. Topics include:
- Innovative pricing technologies and emerging trends, like AI-powered pricing platforms
- Data-driven consumer behavior analysis
- Strategic solutions to complex pricing challenges
- Tactics to boost profit margins and market share
- Pricing topics making headline news
- Building and transforming pricing functions
Join a growing community of pricing professionals and industry leaders who tune into Pricing Heroes — the trusted pricing podcast for anyone shaping the future of retail strategy.
🗓 New episodes drop the last week of each month.
📲 Listen on Spotify, Apple Podcasts, Google Podcasts, or your favorite platform.
Pricing Heroes
Emergency strategies to keep profit high in the inflation-shaken environment by Dr. Markus Husemann-Kopetzky
Our first guest is Dr Markus Husemann-Kopetzky - pricing advisor, researcher and educator, ex. Amazon Senior Manager for Pricing and Business Analytics, Founder of the Price Management Institute and author of the Handbook on the Psychology of Pricing and the (lovely) Pricing Nuggets.
Dr Husemann-Kopetzky has shared how some retailers win during uncertainty in the market and why an elasticity-based approach to pricing is the key to success.
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Dr Markus Husemann-Kopetzky's LinkedIn: https://www.linkedin.com/in/dr-markus-husemann-kopetzky/
Subscribe to the weekly newsletter "Pricing Nuggets" by Dr Markus Husemann-Kopetzky: https://pricingnuggets.com/
Book by Dr Markus Husemann-Kopetzky:
Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know
Check out our website https://competera.net/ and pricing solutions to supercharge your retail business.
More interviews with retail pricing experts are here.
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Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
For more information about AI pricing solutions, visit Competera.ai.
