Pricing Heroes
Pricing Heroes: The Retail Pricing Podcast for Practitioners and Executives
Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence.
Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclusive interviews, case studies, and practical insights to help you implement the most effective pricing strategies for today’s retail environment.
Whether you're managing promotional calendars, navigating price perception, or scaling AI-powered pricing systems, Pricing Heroes offers the expert guidance and real-world perspective you need to lead with confidence.
🎙 Each episode includes:
- Expert Interviews: Candid conversations with top pricing professionals and retail innovators
- Case Study Analysis: Behind-the-scenes strategy breakdowns from across the industry
- Actionable Takeaways: Practical insights you can apply immediately in your organization
We explore the full landscape of pricing in retail — spanning e-commerce and in-store, global brands and regional players, and categories from fashion and grocery to electronics and beyond. Topics include:
- Innovative pricing technologies and emerging trends, like AI-powered pricing platforms
- Data-driven consumer behavior analysis
- Strategic solutions to complex pricing challenges
- Tactics to boost profit margins and market share
- Pricing topics making headline news
- Building and transforming pricing functions
Join a growing community of pricing professionals and industry leaders who tune into Pricing Heroes — the trusted pricing podcast for anyone shaping the future of retail strategy.
🗓 New episodes drop the last week of each month.
📲 Listen on Spotify, Apple Podcasts, Google Podcasts, or your favorite platform.
Pricing Heroes
Change Management and Pricing Tactics with Stephan M. Liozu
Our today's guest is Stephan M. Liozu.
Stephan M. Liozu is the Founder of Value Innoruption Advisors, a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 12 books on pricing. He has also written many articles on strategic pricing issues for the Journal of Professional Pricing. Stephan sits on the Advisory Board of the Professional Pricing Society and LeveragePoint Innovation.
Dive deeper into the details of Change Management and Pricing Tactics explained by Stephan M. Liozu.
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