Pricing Heroes
Pricing Heroes: The Retail Pricing Podcast for Practitioners and Executives
Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence.
Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclusive interviews, case studies, and practical insights to help you implement the most effective pricing strategies for today’s retail environment.
Whether you're managing promotional calendars, navigating price perception, or scaling AI-powered pricing systems, Pricing Heroes offers the expert guidance and real-world perspective you need to lead with confidence.
🎙 Each episode includes:
- Expert Interviews: Candid conversations with top pricing professionals and retail innovators
- Case Study Analysis: Behind-the-scenes strategy breakdowns from across the industry
- Actionable Takeaways: Practical insights you can apply immediately in your organization
We explore the full landscape of pricing in retail — spanning e-commerce and in-store, global brands and regional players, and categories from fashion and grocery to electronics and beyond. Topics include:
- Innovative pricing technologies and emerging trends, like AI-powered pricing platforms
- Data-driven consumer behavior analysis
- Strategic solutions to complex pricing challenges
- Tactics to boost profit margins and market share
- Pricing topics making headline news
- Building and transforming pricing functions
Join a growing community of pricing professionals and industry leaders who tune into Pricing Heroes — the trusted pricing podcast for anyone shaping the future of retail strategy.
🗓 New episodes drop the last week of each month.
📲 Listen on Spotify, Apple Podcasts, Google Podcasts, or your favorite platform.
Pricing Heroes
Unlocking Pricing Power through Value-Based Strategies with Ayon Bhattacharyya
Our guest on this episode of Pricing Heroes is Ayon Bhattacharyya, the Founder & CEO of Biz Growth Spurt, a consultancy helping B2B SaaS and tech companies drive profitable growth through product marketing and price optimization by taking a value-based, data-driven approach. Ayon has more than 15 years of experience leading pricing and commercial strategy across various industries with dozens of global brands, including British Airways, News Corporation, Equifax and Telefonica O2.
In this episode, Ayon shares his experience working with brands to boost their pricing power and communicate value more effectively. He offers actionable strategies for navigating B2B pricing complexities, from understanding customer segments to utilizing data-driven methods for optimal pricing.
Resource Mentioned in Episode:
Ayon’s LinkedIn article mentioned during the episode: “Taking a structured, value-based approach to monetisation is the key to profitable growth”
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For more information about AI pricing solutions, visit Competera.ai.
