Ari Tulla CEO and Founder of Elo Health on the magic of combining technology with nutrition for optimal health!

By now we've all noticed  the myriad of apps and technology available to track and record our sleep, hydration, macros, steps, glucose levels and more! But what exactly is the point of all this? Good question!!
 
In this episode I talk with Elo Health CEO and Founder Ari Tulla about how he combines the use of A.I. Technology and Nutrition to optimize our health to maximum levels!!

Ari shares his personal story about how his life's occurrences have led him to down a path to focus on helping those around him turn nutrition into their best medicine!

Take advantage of a 20% discount using code
BUSYFITWORLD20 at https://elo.health/

Ari Tulla's website: https://elo.health/

Transcript

00;00;05;17 - 00;00;29;21
Unknown
Before I introduce my next guest, a word from our sponsor. Have you been thinking about getting into real estate, investing or flipping? Or maybe both. Then I have the perfect opportunity for you. Marco and Jenny Charters from HGTV TV's Flipping One on One with Tarik are now offering a deal of a lifetime. They have created a program packed with ten years of experience just for you.

00;00;30;03 - 00;00;50;09
Unknown
Together, they have flipped over 200 homes and have closed over 500 transactions. This program gives you the foundation and how to start grow and scale your real estate investing business. Not only are they going to teach you how to flip a house. They're actually going to be teaching you how to start and run a successful business that you can scale.

00;00;50;23 - 00;01;19;29
Unknown
They are active investors themselves today. Marco and Jenny online dot com. 25% off using discount code. Busy that world. Again that is Marco and Jenny online dot com. You heard it. 25% off using discount code busy fit world. Welcome to the busy shop world podcast. I am your host Wendy Lafayette. Thank you so much for being here. When it comes to nutrition and supplementation, by now we can all agree there's a lot of confusion.

00;01;20;09 - 00;01;46;04
Unknown
What exactly should we be taking? What dose? And just as importantly, when. That's why I'm excited to introduce this very special guest, Ari, to LA, hailing all the way from Finland to San Francisco. Ari wears many hats, including husband, super dad, wannabe surfer entrepreneur, CEO and co-founder of ALO Health. To simplify, Ello health is the result of when technology meets science and nutrition.

00;01;46;26 - 00;02;08;04
Unknown
Ari is extending you, the listener, an additional 20% off when you shop WW dot ello dot health and use discount code bizzy fit world 20. After the show I would love to hear from you. Please feel free to reach out at busy fest world at gmail.com with questions, comments, or even if you would like to work with me one on one for nutritional coaching.

00;02;09;19 - 00;02;35;23
Unknown
Ari Hello and welcome to the Business World Podcast. Thank you, Wendy. Great to be here. I really appreciate you taking the time to be on the show, especially considering that you're in Europe today. Obviously, you're winning. You know, you have a global company and you came all the way from Finland to the United States. I would like to start back at your childhood when you were growing up.

00;02;35;26 - 00;03;03;09
Unknown
I'm curious if nutrition was a big part of your upbringing. Yeah. So I was born in a northern Finland, Finland, small country in in Europe, next to Russians, Sweden, Norway. And for me, I was living a pretty standard, you know, childhood there. It's very safe and secure and and kind of small city where I was brought up food.

00;03;03;09 - 00;03;24;00
Unknown
I think you know, in then in the eighties and so forth, it was a bit different then you know we maybe express today if you go to a school, you know, you normally pack a sandwich to your kids or maybe they get some food in the school that is made by, let's say, some of the big food groups like even Yum Li and and McDonald's in some cases.

00;03;24;00 - 00;03;50;22
Unknown
So in in Finland at that time, we used to have a every school had a cafeteria. They were making the food in there and it was really like home cooked meals. You get your meatballs and and salmon and, you know, it was pretty good food. And I think I don't know why, but, you know, they had really invested quite heavily on that, that and of course, at home, you know, we we you know, we mainly ate the home cooked food.

00;03;50;22 - 00;04;19;03
Unknown
So I built an habit that, you know, I ate lunch every day with my schoolmates. And then at home we had dinner every night. My my mom was a teacher. My my father worked in research. So we spent, I think, almost 99% of days together at 6:30 p.m. eating dinner that was home cooked. So pretty good experience from that perspective, different than many people have today, where life is a bit more chaotic and and and disturbed.

00;04;19;16 - 00;04;43;02
Unknown
And I think for me, one interesting thing that, you know, might be surprising to hear even for some people, is that that in in Finland and I think still today there was part of the curriculum you had cooking and home sauce in a way. So I spent, I think, six years every week in school cooking food and learning to cook than the traditional basics.

00;04;43;02 - 00;05;13;12
Unknown
And then I mean, it wasn't, you know, fancy stuff. The I think I it started when I think I was maybe nine years old and then in, oh, almost high school. So that was pretty cool because you have like kind of like a sex ed. But it would be lasting for for, you know, for many years. And with this private or public school at that at that time, you know, I don't think people even had any any private schools.

00;05;13;12 - 00;05;42;09
Unknown
So what they had done in in the early eighties and mid-eighties, they had re vamped the whole curriculum and the whole education system in Finland. They went in from the certain type of model into this new model. And what happened? Some people might have heard about the PISA babies, a study done on school performance and performance and the kids and that school system that they created in eighties.

00;05;42;09 - 00;06;08;03
Unknown
It became kind of the blueprint of a good system later, and you might have heard that, you know, Finland happens to be number one or number two in math and reading and and many other things, so that it really is creating kids who are performing quite well. I don't think, you know, the the best students or the best schools are not maybe as good as the best private schools in the US, but the standards really high far higher than most countries in the world.

00;06;08;03 - 00;06;34;16
Unknown
And still today, I think 98% of people are going to private are going to public schools. So it's a pretty cool system that they created. But of course, you know, Finland is a very small country, 5 million people. Everybody speaks one language. Everybody is a pretty homogeneous group of people. And and, of course, you know, in the last maybe maybe 15 or 20 years, you know, Finnish has been taking many more, you know, migrants also.

00;06;34;25 - 00;06;52;22
Unknown
So there are no more plurality. But, you know, it's is to build a system for schooling if everybody speaks the same language. And of course, now in the U.S., when you go to school, you have citizens when you know there can be people speaking in four or five languages. And that makes it more difficult to build one group of people.

00;06;52;22 - 00;07;16;23
Unknown
I think, yeah, that's awesome that you have that as a curriculum in school. There's a built in the United States that don't know how to cook and with that a standard by the government. But you have to read like but well out of just out of curiosity just for fun what were what type of things do you remember making it nine.

00;07;16;23 - 00;07;39;22
Unknown
Well I mean I was a vegetarian for for quite a long time. And I started to eat them, eat meat because my my kids, they I mean, I don't want to kind of narrowed their world too much and they like, you know, the meat balls and stuff. And I mean, I still today, I think just like spaghetti carbonara, the basic, you know, spaghetti with ground beef.

00;07;40;03 - 00;08;02;13
Unknown
I mean, we make it and I think I still have that like a recipe book from that's that school time in our books. Well, sometimes I take them and I made the same food. Oh, I love that you kept that. That's such a fun memory. And the other thing that I think is interesting and will end up getting to one of your many companies, how you use AI with nutrition.

00;08;02;18 - 00;08;36;08
Unknown
But let's just start from the basics. When you were younger that you were really into gaming, which I thought was really cool. Would you say that the fact that you had an interest in getting online at a young kid in the eighties and gaming is what ultimately led you into your interest in integrating AI with nutrition? Yeah, I think I think there's two things in my life and, and it's easy when you look back in your life and think about like what were the the moments that really made who you are.

00;08;36;14 - 00;09;00;28
Unknown
Of course, you know your your parents is a very keeps you can't really select them. Of course they're the place you were born. It's very key. You can't really select that. But then unfortunately or fortunately choices you know many of them. Yeah, I know. But you know many of the upcoming things that you can decide and if you think about what makes a life, many people don't think about it, but you know, where are you born?

00;09;01;15 - 00;09;21;20
Unknown
Are who are your friends, where do you go to study and who do you marry or you don't live with in that? Those are the key decisions that you pick in your life. And often we make them without much thought, and some of them you can influence. Some others like, you know, the place you were born, you really can't influence.

00;09;21;27 - 00;09;43;14
Unknown
But for me, I mean, the moment was that, you know, my my father, he was a scientist and and he got into computers very, very early. So we had a first PC at home when I was almost born in the late seventies. And then in mid eighties, I actually got the first b c that my father had bought before and it became my computer.

00;09;43;14 - 00;10;11;01
Unknown
So I'm like seven year old kid in mid eighties with the own computer. And that was like, you know, the zero A, six B or C with two color A screen and you know, not this really large monitor, but it was like kind of a thick, you know, and you know, you use these floppy disks that, you know, can can store like a one photo, one half a photo of iPhone day and and you couldn't do much with them.

00;10;11;01 - 00;10;29;18
Unknown
But I really was fascinated as a as any kid who likes to build Legos and stuff and I started to create some apps and simple stuff and in the ending of building games and playing games and that was a moment that, you know, kind of made who I am. The other point I think was important in a way that I, I became I was an athlete.

00;10;29;18 - 00;10;51;22
Unknown
All my youth. I played ice hockey as any kid in Finland would. And that was really interesting, you know, experience for me because then I got to have the camaraderie and, you know, maybe the leadership in a team and so forth. And we I never became really good until small. I'm six feet tall. But, you know, if you want to play in the NHL today, you have to be a bit more burly and look nastier to the idea of six feet again.

00;10;51;22 - 00;11;16;20
Unknown
And I'm still an athlete. I'm a six. I'm in like five, five, 12 and a half. I think we'll give it to you. Yeah, but that's, you know, the computers became like a key factor. And then, I mean, later I, you know, I'll be working in tech for four or 20 years and, and it's been it's been really amazing to see the evolution of that early eighties.

00;11;16;20 - 00;11;37;28
Unknown
What could you do do today and in the nineties I was in high school I was I was able to get connected to the web. This was the time before the World Wide Web, the websites were invented, so you were connecting in a different way like Telnet. So text only basis. And the first games online were built on text only.

00;11;37;28 - 00;12;00;28
Unknown
There was no images or video on the web, no animations. It was just text. And and that was the world I dabbled for, for, you know, many years and spent maybe 10000 hours learning, learning to build games and play them. And then you had mentioned in an earlier interview that your mom thought you were selling drugs because at a young age you were bringing home, what you say, 5 to $7000 a month.

00;12;04;03 - 00;12;25;17
Unknown
No, no, no, no, no. Not not the month, but, you know, bought like, you know, 10,000, 10,000 a year by buy by selling virtual goods. And and so think about like now you have games like World of Warcraft and you have many of these big online games. So people are people actually can make money by selling swords and armor and whatnot.

00;12;25;18 - 00;12;44;07
Unknown
Yep. So that's what we did. We, we, you know, played the game and we collected, you know, a loot from the monsters and then we sold does it real money. There was no way to transfer the transfer the money. So people sent me cats and you know, I gave them virtual goods. You were a pirate toy.

00;12;47;14 - 00;13;31;29
Unknown
And then at what point So you did high school and then did you do your university in Finland? Or what was the cause of you wanting to move to the United States? Yeah, University in in Finland is is free, as is health care and early education, including kindergarten. And and that's pretty unique in a way of course that people pay a bit more taxes but it's quite unique that you can can go to higher education maybe not you know level of standard for to Harvard but you know like a middle of the back universities in the scope of the things and and I went to do study in a small town called Vassar I studied

00;13;32;06 - 00;13;54;07
Unknown
computer science and and business and you can basically do to master at the same time without any payment and and that time at least a little bit. I think it's still the case that you get paid by the government if you are studying full time. So they give you a thousand bucks a month and a stipend in a way when you study for food and stuff and then they gave you also stipend for the living expenses.

00;13;54;07 - 00;14;18;20
Unknown
So it's pretty cool, cool system. It gives a lot of flexibility. Of course, you have to then craft that doesn't buy time in order to not be able to do that. But in 1999 I was finishing my studies on my MBA and I wanted to go abroad and and and experience a bit more. So I ended up in in small town in, in, in Kansas called Emporia.

00;14;18;29 - 00;14;44;06
Unknown
And I started a semester there. So that was like I had traveled in the U.S. before already, but that was the first time when I landed in the U.S. Well, that was the time, again, when the U.S. system of education is is a bit tricky for the foreigners, because think about I got paid. I don't pay anything for my studies in Finland.

00;14;44;14 - 00;15;06;11
Unknown
And if you want to go to as an exchange student or work study in another university in the in the U.S., for example, use it works in a way that number of people from there has to come to your university. It's like a like a like a barter type of thing. And and that time, I don't think you were able to get that credit from that time you spend in Finland, for example.

00;15;06;22 - 00;15;23;18
Unknown
And of course, in the U.S., you had you pay for the studies who pay, you know, 34 to 50 K and and then, you know, if you go to Finland, why would you spend where's the money if you don't get the get the credits? And that has not changed. You know, the US system is more the same as the European system.

00;15;23;18 - 00;15;44;03
Unknown
And now you can get them, get them, you know, compensate in the same way and you can do a lot of courses in Finland or England or where to go and you get the same curriculum. But you know, that was not the case. So it is really difficult. I was one of the first people in Finland who went to us to study in this manner and we had to find the schools we can get to.

00;15;44;10 - 00;16;07;29
Unknown
And, you know, we couldn't get any like grade school because nobody wanted to come to to Finland in a in a medium size smaller city. So that was the reason. And, you know, but it was fun to be in this like 50,000 people sitting in the middle of nowhere nearby Topeka, between Topeka and and think about culture shock.

00;16;07;29 - 00;16;25;27
Unknown
It is it is great. You know, at least I felt at the time that, you know, I, I felt like a really good student because then I was one of the better ones in my school. And and then there I think I was pretty much one of the better people in the in the school from then. From there, outcome perspective.

00;16;26;04 - 00;16;43;07
Unknown
And but also I mean, I was an athlete at that time. I was doing a rock climbing and, and things like that. And I trained with that with the, with the sport things and never seen anyone to be so accomplished in sports before, because I know that the local team had had a pretty good, you know, football team.

00;16;43;07 - 00;17;08;16
Unknown
And one of the guys I was training with, he was later drafted to NFL and became one of their pretty good running back. So, I mean, that was like cool to see somebody like total different level in sports than I am. Yeah, You know, I was so that's very cool. And at that point, even though you led a life of athletics where you really dialed in with your nutrition the way you are now.

00;17;08;16 - 00;17;27;19
Unknown
No, not really. I think you know, when you are and like I said already in Finland, you you can actually, you know, study hall decree all the way to Masters. And in my case, I almost did do without any investment from your parents or yourself. And it's pretty unique. If you perform well, you can actually get the compensation.

00;17;27;19 - 00;17;49;23
Unknown
Then you work the summers and you can use that money to do things like travel. So I had no debt at all when I graduated. But at the same time, you know, you get this small stipend for your living. So we spent like, I don't know, 500 bucks a month on on food, which is not huge amount. So you end up eating the classic student stuff that is more like, you know, macaroni and cheese and stuff.

00;17;49;23 - 00;18;09;19
Unknown
So, I mean, and when you're young in your body speak of abuse and and I was training every day. So I mean, I felt that food didn't really matter. And it came later. It came some years later when my my wife got sick, when I really learned about nutrition and I understood the importance of, you know, good diet.

00;18;10;19 - 00;18;42;29
Unknown
And she was really young at that time, wasn't she, Like in her early twenties? Yeah, it was seriously like 22 or so. And, and, you know, we were we were in in England actually on a holiday and we were just in a it's a long story, but you know, briefly that we've been produced Miss Elements the Great Museum in London and we were roaming the the area and, and we were looking at the exhibit about the time of virus.

00;18;43;00 - 00;19;10;04
Unknown
Think about 2000 years ago when and they were talking about how people lived and how they die. And my wife was looking at the sarcophagus with that, with the buttons to compress and listen in in the airports. And you know what what they say and become a white and, you know, pressing the neck area of the sarcophagus and hearing about the the common reason why people died, that was a tumor and in the in the neck and thyroid.

00;19;10;15 - 00;19;26;03
Unknown
And so it was nothing all neck and suddenly like like feeling kind of the same thing that was told in the in the audio in her ears. You know, they called me there and I listened to that and I got so neck and she had like a like a pretty big like a half a size tumor in her neck.

00;19;26;09 - 00;19;45;04
Unknown
Exactly what they described in the audio. That was one of the more common ways people died in times of pharaohs and and then, you know, like few days later, we head home early, got the trip, saw it and then end up in an opera isn't able to yesterday and they take it away and luckily there was nothing nothing worse than that.

00;19;45;04 - 00;20;04;13
Unknown
They had to take half the thyroid away and that led into autoimmune diseases and hormonal imbalances. And I think, you know, some things that were underlining, you know, body came in the surface with that operation and and it basically gave us a verdict that, you know, she has to be medicated for life and we can never have a family.

00;20;04;13 - 00;20;37;01
Unknown
A Wow. Okay. So that totally changed the trajectory of where you thought you were going prior to that career. Why? Well, not not not so much, I think, you know, on the career wise. But it seems to it gave us this sort of a feeling of mortality. I mean, when you are 20 something, you are immortal and and you don't really think about what will the world look like or what will your life look like later and you think everything is ahead of you.

00;20;37;10 - 00;20;55;24
Unknown
And then what if, you know, somebody slams a door, a sort of a of a thing that you know, is a pretty important factor for your life, like, you know, having kids. And that, of course, something like a big, big suck for us. And we spend a lot of time, you know, after that verdict to try to mitigate with it.

00;20;55;24 - 00;21;25;04
Unknown
And this is, again, like, you know, 2000 something. So you don't you didn't really have like a into anything the same way as today we're going finally amazingly telepathy. You know, we talk to a lot of different doctors and, you know, holistic medicine experts and and in that we also talk to dietitians and and diet and nutrition experts and we learn about, you know, inflammation that she had in her body was kind of caused partly, I think, by diet and by retweeting the diet over the next few years.

00;21;25;04 - 00;21;53;27
Unknown
I mean, we were able to help her body to heal itself. And then I think, you know, from that moment, it took about eight years when we we got the got pregnant first time in the US. And at that time, you know, we were very unlucky. There was a completely separate thing happened that, you know, we lost our first son and that that was a time when I, you know, after ten years of, you know, working in this field of thinking and and worrying about this topic, then you have the worst outcome possible for parents.

00;21;54;08 - 00;22;15;28
Unknown
I happened and that was the time when we really decided to focus and I just decided focus on health care myself for the next 35 years and yeah, right and left Nokia working at the time. And my wife, you know, they also changed from working corporate in India and they became a KonMari consultant and working with, you know, Marie Kondo and and lost it.

00;22;16;29 - 00;22;43;15
Unknown
Okay. Wow. Yeah, I'm really sorry to hear that you guys had to go through that. However, I am very excited that you guys were able to, you know, go through it and navigate and be where you're at now because of it. You know, not everybody makes that choice. I mean, life is life is not about, you know, one goal and this thinking that, you know, you become happy when you make your first million.

00;22;43;15 - 00;23;14;05
Unknown
Not the case I can that this year but you know you are you could be happy in every moment you live your life. And you know I mean we we believe in this idea of, you know, power of of now and living. Yes. I can't talk about like like right now and. Exactly. And and you know, of course, you know, it's easy to say when, you know, I have two beautiful kids swimming in a pool all there in the in the Houston sun and having fun.

00;23;14;05 - 00;23;40;18
Unknown
And, you know, in the end, you know, everything turned out well. I mean, that's not the case for everybody. But there was a lot of, you know, our hearts and, you know, resilience needed for for, you know, overcoming the issues we had. And, you know, I don't claim we had a hard life. You know, most people in the world have a harder life because we were lucky from, you know, like we discussed where were you born, where did you study all those things to know about in a given.

00;23;41;21 - 00;24;05;26
Unknown
But I mean, I think it was really exciting to do kind of go through that sort of a complicated thing that young because most of us like now with COVID, how many of us have been thinking about mortality in a different way when somebody that we love has been, you know, either suffering or even died after everybody, every one of us has to work with everybody.

00;24;05;27 - 00;24;28;00
Unknown
Yeah. So it changed. I think that's changed a lot of, you know, our psyche. And I think, you know, many of us are very, very depressed and stressed. And there's a lot of mental health issues today because of that anxiety. And I think the thing what we have going in the current world and society as a whole is that we don't see death.

00;24;29;04 - 00;24;46;29
Unknown
We don't like somebody dies there, just disappear. We don't we don't really concretely feel it. We don't see it. So we don't really process it in a way we assert so many of us have a lot of package now in our head and inside us that we have never processed. And with my my wife, we had to process these things.

00;24;47;00 - 00;25;05;22
Unknown
We spent a lot of time and you often need, you know, help, you need outside help as well to cope with things. So that was the one learning that, you know, we had and now I think, you know, was the components on creating our pastor, trying to help people to navigate the world better and help people make better decisions when they might not have the time.

00;25;06;25 - 00;25;22;22
Unknown
Yes. Yeah. Because in a prior interview that you did, you were talking about on a scale of 1 to 10 of where you would say Americans are right now with their nutrition, and you were saying three out of ten, which you were saying with Ello, your goal is when you said to get us to seven out of ten.

00;25;22;22 - 00;25;53;08
Unknown
I was like, why not a ten out of ten? But I mean, I understand that. And I really think that the the concept is amazing of how you're using technology. How do you want to talk about how you came up with that and exactly how it works? Because I was looking at your website myself, and just upon hearing and reading other information about that, I was thinking how amazing to have something made exactly for you based off your blood and having other trackers connected to the app like your aura.

00;25;53;08 - 00;26;21;13
Unknown
I noticed. I think you're wearing one your Apple Watch MyFitnessPal where you can track your sleep and all of that. So yeah, so my, my thinking has been I mean, I'm a, I'm a technologist by, by heart. And for me it's all about if you can measure something, then you can improve it. But if you can't miss or something, then you don't know you're you don't have a baseline.

00;26;21;22 - 00;26;45;18
Unknown
It's like I feel something is off, but I don't know what. And, and I think we are living in a world where medicine and healthcare, the whole system is focused on after you have been diagnosed that you are sick. Yes. And then we have a lot of medications. We have many medical devices. We have you know, we have we have of 80 different type of doctors or caregivers.

00;26;46;03 - 00;27;17;22
Unknown
One of them is looking at your arms, knees, nose, throat, feet, like, you know, every type of doctor. And they are looking at you as, okay, now you have an ankle problem. Let's have the you know, the orthopedist who is ankle specialist to help you and they can help you fix it, I'm sure. But and then you have, like, problems that are the real problems today in society, which are obesity, overweight, heart disease, possibly because of the obesity.

00;27;17;27 - 00;27;42;10
Unknown
And then we have, you know, cancers and others. And we have we spent most of our money today in health care. We spend about 4.5 trillion today in health care. But it's it's like a lot of money. It's 20% almost of our GDP. In the US, we spend more than double than any other country in the world today in health care per person, which is real wealth, the country.

00;27;42;10 - 00;28;05;17
Unknown
But, you know, how can we do that? It's almost crazy. So the problem is that we spend all this money on treating and helping people who are getting sick because they are living their life in a way that the lifestyle causes businesses. So it's either, you know, the food and the stress and lack of sleep and lack of activity of exercise.

00;28;06;04 - 00;28;34;06
Unknown
And and we all know that. I mean, it's not nothing nothing new about that, but it's not built into the health care system that we could focus on. What could we do to prevent this? What would it look like if we are building a drug that would not be the drug that you take when you are already diabetic, but do diabetic, for example, when your agency, seven or eight and you have maybe £130 of weight on you that you just didn't have?

00;28;35;14 - 00;28;59;16
Unknown
I mean, then we talk about bariatric surgery as we talk about weight loss products. We talk about, you know, very extreme things like, you know, taking part of your stomach out. That's pretty hardcore. What if you could do something before? What if you could have what if you could that person could a work with somebody maybe five years before, eight years before and found a solution that they can actually do something and not ever get sick?

00;28;59;28 - 00;29;18;04
Unknown
That person, by the way, in that moment when they are on the operating table, they are put to sleep before they get the burial paradigm surgery. They would every one of them would love to go back in time eight years, nine years, ten years and do the better decisions then nobody would like to be on that table at that moment.

00;29;18;16 - 00;29;40;16
Unknown
So that's why we are trying to build a company that, you know, is focusing on the prevention and we focus only on the nutrition. There are a lot of need for mental health, a lot of need for, you know, stress management, mindfulness. There's a huge need for also activity like, you know, better ways to be active, more fun ways to exercise, for example.

00;29;41;09 - 00;30;02;06
Unknown
But we focus on nutrition, low health only. And the idea is that we don't really have any mismatch today on nutrition. What are we most of us do? Everybody has a scale at home. We have a fear and hate relation with that thing that tells us, you know, a number if we stop on it, but it doesn't really give us anything.

00;30;02;06 - 00;30;33;28
Unknown
I mean, you know, we all know how many people go on a scale in the morning after peeing naked to be the least possible way. Every single client that I have, I tell them that's exactly how you're supposed to do it. And then I'll get a picture. The coat, I'm up £5 and I'm like, Well, it's 3:00 when you've eaten and you have all your clothes on and you're weighing yourself and you're sending me a picture, you're freaking out about it.

00;30;33;28 - 00;30;53;20
Unknown
But you know, but that's how we are as people. We want to we want to look good for ourselves. And and I think it's all about, you know, the self-confidence aspect. But if we could have a measurement that would give us an idea, how did I live my life today? Did I, you know, eat the right way? Did I do enough of right things like you?

00;30;53;20 - 00;31;23;26
Unknown
Today I have a Fitbit and you have your steps. You did other steps. You can feel good about it. What if you could have? There are about about for that nutritional one food. Yeah. And it's a great thing, you know I mean, I was at Nokia back in the days when, you know, the Nokia theme invented this idea that 10,000 steps and you know it was really cool concept and I mean I was a big believer when we put that in the phones and and, you know, most people, you know, walk with the first phones, with the step before, you know, Fitbit and these guys were reinvent.

00;31;24;29 - 00;31;49;04
Unknown
So there's a lot of benefit. But that's the same thing. If you can measure it, then you can achieve it and you can get good outcomes. So in our case, in nutrition, what we do at Ello, we are trying to do things like your blood biomarkers, we're looking at your cholesterol, Is your agency, the diabetes marker, your minerals and vitamins and and so forth and see if you have some gaps today.

00;31;49;11 - 00;32;12;12
Unknown
Most people, by the way, have some gaps. What can we do to fill them by using, you know, supplements like pills? We are looking at your activity. If you are in a working out that the term all you do peloton, all you do what I do, I think you should have protein after activities. It helps you to you know grow muscle and it helps you recover better.

00;32;12;18 - 00;32;43;25
Unknown
We would all want to be recovering well from the exercise so we can do it more often. And I think the protein is an interesting factor because, you know, a lot of women especially who are, let's say in their late thirties, forties, they have take it too little protein. They can't grow muscle anymore. It's a huge problem for old age and also for older men, men in 45, 55 you only have a certain window to create muscle when you are 60 or 75 or 70, it's too late.

00;32;43;25 - 00;33;07;18
Unknown
You can't grow muscle anymore. So like if you have to do things, you have a health span and you have life span. Life span is the time when you're going to pop in a box. Underground health span is how do you feel a few years before you are put in a box underground? And I don't think you want to spend the last ten years of your life frail on a wheelchair, maybe even in the past.

00;33;08;10 - 00;33;26;29
Unknown
I mean, the muscle dense amount of muscle you have at the 55 six is a key indicator whether you're going to be having a good health span. You can live a long time, but you can leave the last 20 years in a way you don't want to live. So that's why protein is quite important factor for older people getting older.

00;33;26;29 - 00;33;52;00
Unknown
Absolutely. And then you got a I come in the track or into how does that how do you weave that in so that you're using artificial intelligence and a human being? Once I submit my blood and all of the data that you're wanting to measure about me, how does how do they work together to come up with the exact regiment for these specific individual?

00;33;52;00 - 00;34;11;08
Unknown
Yeah. So ELO is basically taking the the block that we do. We send you a blood testing kit at home, you prick your finger. It's not that difficult. It's kind of annoying though, to do first time you do it, but you pick a finger, you send the blood into our lab, we tested, we we collect those blood biomarkers that I talked about.

00;34;11;08 - 00;34;36;13
Unknown
And then next time what we do, we are, you know, giving you that input back in a in an app. So we built an app that is kind of the the middle of it's your app, the hub of the service. Okay. Yeah. So the app has the data. The app is also then connecting into your Apple health. If you use an iPhone, for example, and in Apple Health, you can connect.

00;34;36;13 - 00;34;53;17
Unknown
Now your ring, you can connect your Apple Watch, of course you can connect your hope, you can connect your scale, even blood pressure monitor. So you can connect all that stuff into the Apple Health and then you can open it if you want. You don't have to, but if you are willing, you can open it up and then we can get much fuller view of you.

00;34;53;17 - 00;35;22;06
Unknown
We get your recovery, we get your sleep data, we get your weight. Every time you step on a scale and have a you know, we find able scale, we get the data in there. So basically what we see is this evolution of you from the data perspective and all that information is fed into into l brain, a simple A.I. model that is basically looking at the data, looking who you are, your age, your gender, where you live, and then what does the biomarkers and the different things look like.

00;35;22;06 - 00;35;42;21
Unknown
And it's designing you the right nutrient plan that we are delivering that in a daily packet. So it's like a, you know, pack of a six pills, five pills for you that are the nutrients you need to fill, the gaps you have in the world of protein. We send you custom made protein mix where we pick the right amino acid blend for you.

00;35;42;25 - 00;36;07;09
Unknown
We add carbs if you need those. We also can add supplements into the protein powder. Again, the same brain is designing the protein powder and the idea of now is to start building more and more products that are coming from the same brain. So you mentioned the MyFitnessPal. It's a great, you know, company that, you know, millions and millions of people have used.

00;36;07;17 - 00;36;31;27
Unknown
The problem is that it's so much work to catalog all the food you eat all the day, all the time it is because okay, that's gone through a few weeks. Yeah. And then you get like we try automate all that. Okay. Yeah, I like that. I didn't realize that you guys are customizing even protein, but it makes sense once you've collected all the data on each individual, they don't need the same thing.

00;36;31;27 - 00;36;53;17
Unknown
And if you're getting too much of one thing, how much of it are you actually absorbing or wasting if you don't need it? And protein is quite simple in a way. If you think about just a pure protein, you are you are optimizing for recovery. For example, you optimize for leucine the type of amino acid, and there's a formula you know how much you need it based on different activities.

00;36;53;24 - 00;37;11;04
Unknown
But but the really cool thing, I think what we added recently, we are trying to really build this in a way that make it easy for you to do the right thing at the right time. So, you know, my my Apple Watch this. Now there's a notification that I got a moment ago that, you know, have you taken your L or supplements this morning?

00;37;11;04 - 00;37;27;28
Unknown
So my timing is to take them 930 in the morning, Bill. I've been on the calls now, so I'm a bit late, but it will back me again in half an hour to remember. Take my supplements often we forget. We don't forget because we don't want to do it. We forget because it says forget with the protein. What we did, that is pretty cool.

00;37;27;28 - 00;37;47;06
Unknown
We did a invented a new way of doing it. We call it the smart dosing. So when you do a workout, let's say you go for a run, you go for a walk, you do a peloton ride, and you track that with your device that can connect to the Apple Health and connect to Ello. We notify you right after workout how much protein you need.

00;37;47;13 - 00;38;09;13
Unknown
And now our team is working on a cool thing. They are building a recipe book into the app directly that is also then adding not just the protein and the boost we have in protein. We can add, you know, vitamins, minerals into protein already, but it can also add, you know, you need a banana. If you did like a long, you know, run, for example, to replenish your carbs and so forth.

00;38;09;13 - 00;38;28;07
Unknown
So that will be available soon. Also on the on the app I love that about the recipe that you're talking about where you can add other foods and items that you would need, such as fruit adjusting for carbohydrates or even fat, almond butter, peanut butter, those type of things. Yeah. And that's that's getting to a kind of step into the into the food.

00;38;28;07 - 00;38;52;03
Unknown
So when we think about a I mean, I, I can't say that I'm excited about, you know, in the future we also look to go into into more in the food category. It's just been easier for us to start from the area again. We focus on things that we can measure and we can improve, We can we can focus on like my example, my vitamin D was was very low.

00;38;52;03 - 00;39;15;01
Unknown
I was I was born in northern Finland with not much sunlight there. And I had a pretty common mutation in my DNA. When I don't metabolize vitamin D like most of the people do. So I moved to California 15 years ago, and after living in California for 12 years, I my vitamin D was still very, very low. 13 or 14 ideal level as to 60 or 70.

00;39;15;17 - 00;39;39;24
Unknown
And and my team, they did my DNA sequencing to understand that they test my blood many times and they gave me 10,000 IU of vitamin D, maybe two or three times more than normal people need to have. And it took me a year and a half to get my levels to the 6570 and I felt different. So that's one example that it's like, you know, you can read a blog post or you can listen to a podcast.

00;39;39;24 - 00;39;59;16
Unknown
Somebody is talking about the new miracle vitamin or supplement, and then you buy it because somebody talked about it. I don't I don't think that's the right way to do it. I would rather let you test yourself first and understand what do you need? We are seeing a lot of people, you know, dozens of people every week who come to L.A.

00;39;59;23 - 00;40;21;08
Unknown
Who are taking vitamins at the do high doses all day, are taking vitamins and minerals that might be interfering with medication they have. So I don't know all about what they're doing. So we're trying to do that and that's easy to do if you have a I and, and an algorithms that you know people can't remember that or the doctor won't remember.

00;40;21;15 - 00;40;39;27
Unknown
But we are trying to do it because it's easy for us. We are one system to build that whole thing. Yeah, that's amazing. I love all of that. And then I like how you'll retest it after, say, 90 days to see where the levels are so that you're always measuring and readjusting. And I cannot about this for everybody that, you know, does this always work?

00;40;40;18 - 00;41;13;21
Unknown
I mean, no. I mean, like in my case, I was eating vitamin D at 3000 IU the normal dose that, you know, you are recommended and nothing changed. So we we had to go back into the drawing board and and the I think the one of the key things that we have done at L or now that is is pretty valuable for everybody is that we are pairing you with the dietitian in the beginning if you sign up for the L.A supplement service today, you are paired with the registered dietitian that you're going to meet like a Zoom like we are doing today.

00;41;14;02 - 00;41;36;09
Unknown
And you can talk with them for half an hour. They will talk and walk you through with the data that they got from that, the blood test, for example, What did they find out about the wearable device data? And they can help you navigate with with this nutrition assistance and very common thing. What we are hearing is that people are having they are starting the day in a wrong way.

00;41;36;23 - 00;41;57;03
Unknown
They start a day with the carb heavy like, you know, bread and or oatmeal or something that, you know, it's a spiking the glucose from the very beginning of the day. And also and then you end up producing more. Some people, you know, you get, you know, stomach can be very upset for some people if you only have a coffee on the on the empty stomach.

00;41;57;10 - 00;42;35;00
Unknown
But I think that the more crucial factor for a lot of people is that, you know, we tend to eat the sharp, heavy breakfast that is leading us to eat many more calories per day. If you switched from that into even like, you know, bacon and eggs, I'm not saying the rest of bacon, but, you know, maybe like just an omelet and and maybe like a low glycemic low carb in Nice more than a morning with protein you actually going to lose weight by that is a simple decision that you can do and it works for almost everybody I either like I'm fasting now it's you know soon afternoon here.

00;42;35;24 - 00;42;57;04
Unknown
I didn't train yesterday and train this morning so I'm usually fasting then the most of the morning and then I eat the. My lunch today will be something pretty low are low carbs. I will be likely to not here in Tahiti they are local tuna that is very clean. But I don't really do rice or usually have a salad or something.

00;42;57;04 - 00;43;25;24
Unknown
And for lunch and a breakfast I normally have, I do an omelet or I do a protein small do with a lot protein normally. But I mean that that has helped me a lot on on regulating my my blood sugar and and and I don't know many people don't know about you know we are more most of us today are insulin resistant meaning the system in our body to process carbs and sugar is is compromised.

00;43;26;18 - 00;43;46;16
Unknown
And it's telling us that many of you, like we have many, many millions of 30 people who are diabetic already type two diabetics, but we have 70 million people who are becoming one. So most of us are sick today that we don't know about. We have that most of us have never been tested for insulin resistant, for example.

00;43;47;09 - 00;44;17;14
Unknown
And if do you will like to find out that you have you are resistant on some level and you are already pre pre diabetic. One of the questions that I had for you. Why? Because nutrition was at the forefront of your education where you grew up. Do you have any plans with the company to go back even further in the United States to start to take action in terms of employee nutrition and our education here, because there seems to be a lack of it?

00;44;17;14 - 00;44;35;24
Unknown
I mean, when I grew up here, I don't remember there being much of an emphasis. And when you talked about lunch being provided that they would make the lunch that we're provided here in the United States by their creator paying for it, it's not made at the school and it's highly processed for breakfast. You're getting the high sugar cereal with milk and a fruit.

00;44;35;29 - 00;45;06;17
Unknown
And even for lunch you're getting a hot dog, a hamburger. Who knows what's in it? Chicken nugget. It's not the healthiest food. And so still today, in 2023, you're getting these kids who have been raised on junk food from the school system and then you're having a health problem that we have been talking about as an adult. But then they wait until they're an adult to get on your product, hopefully to sort of turn back time, if you will, or to reverse some of these problems.

00;45;06;17 - 00;45;43;03
Unknown
Yeah, that's a really great question. And I have, you know, two small kids today who I found in the school and and, you know, one of them is in in a school where they they cook the food in there like they did in Finland. Very unique. Although one takes lumps from whole. I think it's really one of the worst things that we are doing today in the Western countries is that we are we are feeding kids with with food that will make them addicted for the rest of their life.

00;45;43;15 - 00;46;05;26
Unknown
I mean, many most of us adults, the day we were brought up in time when things were not as bad as today, we might not remember, but it was different than the food. Even if it looked the same roughly, it was not the same. It was not optimized by scientists to be addictive cocktail of fat and sugar and salt that we have today.

00;46;06;09 - 00;46;30;25
Unknown
And it's really troubling that, you know, kids that are not able to make their own decisions are being fed with this food. And as a parent, parents are basically and are not saying anything about it yet. In many us, we are even paying a lot of money for it, and especially the low income. I don't mean what are they supposed to do, starve or even control what we're talking about?

00;46;30;25 - 00;46;59;03
Unknown
They're both bad. Yeah. And I mean, and also we have we have a big problem in in the in the inner city in many, many metropolitan areas today that, you know, we are not feeding people have more calories or so they have enough calories but there are enough nutrients like there's a nutrient density is not there. So they they they're going to be very, very low on a lot of the key minerals and vitamins in the body.

00;46;59;29 - 00;47;37;04
Unknown
But, you know, I mean, l l today my, my company, we we focus on trying to build a better system that I hope in the next coming years can be subsidized by by health insurance companies, by employers, by even government or Medicare, Medicaid. And I want to build a system that I really want to focus on helping the people who are maybe they were the kids, you know, who were eating the bad food and maybe their body is not yet broken or maybe they are in a state where we can reverse the damage done in the last 25 years of neglect like like this.

00;47;37;12 - 00;48;11;23
Unknown
But my company is not focused today on the on the gifts and I think that is a really, really difficult problem to solve because it's controlled by the big food companies that are likely going to be the next tobacco companies. You know, tobacco was finally fairly vilified in the nineties, and I think the same will happen in ten years when today we can look at the big food companies like we look at the tobacco companies today and and we're not going to be very happy about what happened because, you know, many millions of people are dying too young because, I mean, it's not their fault that they are creating food that is legal.

00;48;11;23 - 00;48;29;07
Unknown
I mean, it's up to government and us as people to make decisions. Business is not evil. Business does what they can do if we don't regulate, if we don't have rules, I mean, then it's not their fault. I mean, we can blame, you know, the CEOs of these companies being evil. I know many of them. They're not evil at all.

00;48;29;07 - 00;48;56;11
Unknown
They are they are suspicious people. They make business like, you know, like business done. I mean, you optimize for profit and you see shareholder value. But just if anybody can do hard, we're counting on you. Well, it's bad stuff. Like, you know, Jamie Oliver, the prettiest CFO who came to the US. He was operating, I think, in L.A. and and one other school district.

00;48;56;11 - 00;49;21;13
Unknown
And and he went to the school to defeat the kids and build a better meal program. And they had a lot of money behind it from the production companies, and they had a lot of publicity. He is very, very well known person, maybe one of the top ten well-known chefs in the world, and he failed. There's too much opposition in L.A. L.A. is the biggest school district we have in the nation.

00;49;21;13 - 00;49;46;25
Unknown
And and his idea was to rebuild that. And they have done now some improvements after he ended this experiment that that he failed. I mean, he admitted it and it was too difficult. So that's a good example, like how hard it is to change the world. And there was a great clip on that that TV. So they made a TV show about this multiple seasons and there was one and many times they did the same thing.

00;49;46;25 - 00;50;03;07
Unknown
But they were asking the kids who are maybe nine years old, to name what are these things? There was a carrot and a potato and a turnips and whatever, most good school name, any of them. I mean, it's just insane that, you know, people don't know what the food look looks like. That was my point that I just made.

00;50;03;28 - 00;50;29;28
Unknown
Yeah. That means there's a lot of opportunities for growth. And I think education is I think you make a great point because we often forget and I think we tend to think in a way that, yeah, I mean, we already know we, we were, we know we were told and, and it doesn't matter about I think that's faulty often.

00;50;29;28 - 00;50;47;23
Unknown
I mean we kind of say we know many things but we don't really know. I mean it's like one of those things that you know my my son he, he got a Rubik's cube as a as a Christmas present and he's now trying to solve it. And it's pretty hard to solve, by the way. And now he's asking me to solve it.

00;50;47;23 - 00;51;08;29
Unknown
And I can't. Yeah, I did great as a kid. And, you know, like, now I need to spend, like, I don't know, 50 hours to solve it myself properly. And then you have to go on YouTube, you got a YouTube, and they can just do it. They'll set a timer and there's kids that can literally you can watch in within like 60 seconds.

00;51;08;29 - 00;51;34;16
Unknown
They'll get it. And I will just help him. They just make it so easy. So my my son heard about this. There's a there's a speed Cuba. It's a documentary, I think a Netflix or whatnot. So he heard about it and we saw it. And there's this young kid, maybe maybe, maybe he's 18, 19 years old, and he became the best the goat of solving a Rubik's Cubes and he can do things.

00;51;34;18 - 00;52;03;21
Unknown
And ultimately, three by three, he'll get you can do it in 5 seconds. And Eric's shot it's speed. And now your son expects you to do it more. But my point is that, you know, we we kind of think we know. But for me now to teach my son to solve the Rubik's Cube, I have to go pretty deep into it.

00;52;03;25 - 00;52;31;06
Unknown
So that's what I mean, really, if you have to if you think you know something, try telling it to somebody who doesn't know and teach them that teaching is the only way to really learn how shallow your own knowledge is. Many times, yes. And to break it down into a simple concept where everybody can understand it. Yeah, that's that's kind of what, you know, Ella, Ella, how this trying to be all about.

00;52;31;06 - 00;52;58;18
Unknown
That's the kind of the essence of what we're trying to do. Like make this one of the most complicated things we have. Nutrisse and try to make it simple so you don't need to worry about it too much. We can we can help you make take the thinking out of it. Exactly. And your point was so good about, you know, thanks for mentioning that point about because, you know, like like you said, the diet that we eat today, for many of us, it's it's pretty on optimal.

00;52;58;24 - 00;53;22;12
Unknown
Maybe in one 110 it would be like three or four. And that will likely get you sick before you want to be sick. But if you go from the three to 4 to 7, you don't need to be perfect about it. You can likely even heal the damage you have done before. So it's quite about that Perfect. It's about doing it better and doing it in a way that you like it.

00;53;22;12 - 00;53;44;22
Unknown
You have to I mean, you don't eat stuff like my oldest. Yeah. You know, like all this, like Jenny Craig and others who have done many years know service where you can buy this meals that are carb, not garbage, but they taste garbage or cardboard, depending what. But I mean, it's not not pleasurable. Like why would you put your life in a moment than you have every time you eat?

00;53;45;01 - 00;54;05;28
Unknown
It's going to be not a lesser pregnancy, like a job and like I saw. Yes. Yeah. Eating with the family, you know, breaking bread is that's been the way that's maybe the reason, by the way, why we are here as human. I mean. But no, but, you know, like we we were, you know, monkeys before and now, you know, we are basically we have evolved into what we are today.

00;54;06;01 - 00;54;27;10
Unknown
It might be that one one reason is that we serve the food we ate together, you know, millions of years ago. And that's why we became more civilized. We became the one that actually, you know, went to the highest letter of the of the evolution. Yeah. Now you've got me convinced that I want to download the app. Now I just want to look in there.

00;54;27;17 - 00;55;01;21
Unknown
I don't want to think. I just want to know this is what my breakfast is. Here's what I'm going to eat. Post-workout. Here's my lunch, here's my supplements. Then I can move on to do something else because I'm going to trust your team of experts that you have. Okay, where do I sign? I hope we get you can you can sign up at a lot of health and and I hope we get get to that vision that you set in that in couple of years we're going to finally adding also real like even ordering food I think that is made for you right Food for that moment for you I think we can get there

00;55;01;21 - 00;55;24;07
Unknown
in a few years. It would be really cool. I think a lot of people will like that, but it's not easy. I mean, there's a lot of complications and and technology has changed quite a bit. Yeah. So, I mean, I think, you know, we can't do what the Star Trek Food Replicator does yet, but, you know, maybe in ten years, you know, that's fine.

00;55;24;07 - 00;55;45;21
Unknown
Yeah. No, that's awesome. Thank you so much for sharing everything. I really, really appreciate it. I really I just think the way you're showing up in the world is beautiful. The fact that you chose this, this route and you're taking it very seriously with your company and everything that you have to offer, I think it's definitely moving us in the right direction.

00;55;45;21 - 00;56;21;27
Unknown
It's moving the needle, like you said. It's not moving it all the way, but it's getting us on a better track for sure. No, thank you for having having me here. Yes. All right. Thank you. I absolutely loved my conversation with Ari and I hope you did, too. As a reminder, he's giving you 20% off when you shop WW w alo dot house and use discount code busy fit world 20 valuable post show takeaways Number one What you measure you can change more data we collect about your health such as sleep, hydration, biomarkers, activity and rest better.

00;56;21;27 - 00;56;47;17
Unknown
ALO can customize optimal supplementation to ultimately extend your life expectancy to at ELO. Our mission is to help turn our nutrition into your best medicine so that you can live a better life at your optimum potential. Three. It's not about striving for perfection, it's about becoming a little better while still enjoying life, or just when you think you know everything you down to test your knowledge.

00;56;47;17 - 00;57;08;21
Unknown
Take a stab at explaining a very difficult concept into simple terms to someone who has no idea about the subject. There's always someone out there who knows more. Thank you again for listening. This show wouldn't exist without you. Please make sure you are subscribing and sharing the show by sharing the podcast link or by even posting it on your social media.

00;57;09;04 - 01;00;24;12
Unknown
If you post, please tag me at Busy World on Instagram as I'd love to hear from you. Please feel free to reach out at Busy World at gmail.com with comments, questions, or even if you would like to work with me for one on one Nutritional coaching.