In The Business Of: City Building & Downtown

Welcome to In The Business of Something, the podcast where we demystify the world of advertising and highlight the unique stories of the people in our industry.

In today’s episode, we get into the business of Puneeta McBryan who is the Executive Director at Edmonton Downtown. We talk with Puneeta about:

• What exactly is a Business Improvement Area (BIA) and how does it intersect with marketing?
• Place brands and why Edmonton Downtown needed one
• The process of branding a place 
• Non-straightforward career paths in advertising 
• Boomer-free career planning advice 
• Embracing uncertainty and staying open to opportunity

Resources:

• Money Feels Podcast 
  • Episode 3: Timelines + Building Your ‘Ideal’ Life
  • Episode 6: The Monetization of Self
  • Episode 11: Setting Financial Goals 

Events:

• ACE Student Resume Building Workshop at DDB