In The Business Of: Developing Insights Artwork

In The Business Of Something

The advertising industry is hard-to-describe. It's a tight-knit community, a pressure cooker, and a two-hour lunch all rolled into one. Listen and learn about the business called advertising from some interesting humans we think are pretty cool. Hosted by the Advertising Club of Edmonton (ACE).

All Episodes

In The Business Of Something

In The Business Of: Developing Insights

January 24, 2024 • Ad Club of Edmonton • Season 3 • Episode 5

On this episode of In The Business of Something, our guest is Chris Henderson, Partner and Chief Strategist at Y Station. This episode is hosted by ACE Vice President Adam Rozenhart and ACE Past President Pablo Herrra Cruz.

Adam and Pablo sit down with Chris to learn about how the world of market research intersects with our industry, including how proper engagement and consultation unlock critical insights that go above and beyond our typical assumptions. It's a job that takes you from the front lines of engagement on topics like affordable housing and houselessness, to combing through pages and pages of research, to finally consolidating it all down into a digestible report.

Chris also shares his journey from starting in public advocacy at the University of Alberta's Student Union, to leaping into the world of public relations and communications for Calder Bateman, and finally to going out on his own to start Y Station with ambitions to grow beyond Alberta.

Maybe you're curious about understanding issues deeper or maybe you still don't know what public engagement is - either way, Chris would like you to smash the play button and learn more about life in research and engagement!