10 | How to Price Your Digital Product or Online Course

So you’ve got an idea for a digital product or online course. Maybe you’ve already created it. Now all it needs is the finishing touch… a price tag. {Gulp!!} What should you charge for your product, program or service? What will people pay for it? How can you determine the best price BEFORE you launch your online offer?

This episode of The Inspired Business podcast is all about how to price your digital product, online course, or membership program. Buckle up and take notes because this one is jam-packed with my best advice on what to do (and not do) when choosing a price for your product!

Highlights:

• What do digital products have do with my favorite box of cereal
• The most encouraging news about pricing your digital product
• Three general guidelines for pricing your digital product
• Factors that will determine the most effective price point:
  --What is the value-add to the customer?
  --How many pages/video lessons does your product contain?
  --Where does this product fit in your sales funnel?
  --Will you be running ads to the product?
• The role of urgency and scarcity in pricing your offer
• Pros and cons of offering coupon codes

Resources mentioned in this episode:
SamCart
ThriveCart

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