17 | How to Communicate With Your Email Subscribers (Email Marketing Series Part 2)

You work hard to get new subscribers onto your email list. How should you treat them once they get there? What should you say to your subscribers? How often should you email them? And how in the world can you get your subscribers to actually open your emails when you send them? These are the questions we’re answering in today’s episode of The Inspired Business Podcast, which is part two of our three-part series on email marketing. 

Highlights:

• Three main types of email content you should be sending to your subscribers
• Simple guidelines for determining when and how often to email your subscribers
• Five tips for motivating subscribers to open your emails, and how to avoid getting stuck in spam
  
  

Resources mentioned in this episode:

Email Marketing Fairy

Open rate benchmarks

Spam words to avoid in email subject lines

Email Becky at becky@theinspiredbusiness.co

Are you a digital marketing genius? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious