Our Guest: Sami Bedell-Mulhern, Founder of The First Click 

About Sami: Sami has been involved with the nonprofit space since 2006. She found her niche role helping small to medium-sized nonprofits with their digital marketing with her consulting. She loves helping organizations share their stories in a more impactful way. 

(3:30) The big mistake nonprofits make in their digital marketing 

(4:45) Nonprofits making an impactful web presence 

“Use your website to speak to the motivations of why the donors give... Speaking to the motivation of the visitor is critical.” - Sami Bedell-Mulhern 

(6:00) Tying your goals into your digital marketing strategy 

(7:01) The process of planning a website presence for an NPO 

(10:23) How to make your mission stand out  

“Understand you do what you do in a way that is uniquely you, that that’s okay, and you’re running your own race.” - Sami Bedell-Mulhern 

[14:29] Where Sami recommends you start 

[14:43] NPOs & social media 

[16:21] Relationship among digital presence channels 

                 Canva for Nonprofits 

[18:49] Social media and donor retention 

[21:03] Dissecting the “promo kit” 

[23:23] Other ways NPOs can successfully market without a large team or budget 

More About Sami Bedell-Mulhern: 

LinkedIn             Digital Marketing Therapy Podcast               Website 

To Connect with Beyond the Donation Podcast: 

BTD Podcast        DonorDock LinkedIn         Matt LinkedIn