Our Guest: Sami Bedell-Mulhern, Founder of The First Click
About Sami: Sami has been involved with the nonprofit space since 2006. She found her niche role helping small to medium-sized nonprofits with their digital marketing with her consulting. She loves helping organizations share their stories in a more impactful way.
(3:30) The big mistake nonprofits make in their digital marketing
(4:45) Nonprofits making an impactful web presence
“Use your website to speak to the motivations of why the donors give... Speaking to the motivation of the visitor is critical.” - Sami Bedell-Mulhern
(6:00) Tying your goals into your digital marketing strategy
(7:01) The process of planning a website presence for an NPO
(10:23) How to make your mission stand out
“Understand you do what you do in a way that is uniquely you, that that’s okay, and you’re running your own race.” - Sami Bedell-Mulhern
[14:29] Where Sami recommends you start
[14:43] NPOs & social media
[16:21] Relationship among digital presence channels
[18:49] Social media and donor retention
[21:03] Dissecting the “promo kit”
[23:23] Other ways NPOs can successfully market without a large team or budget
More About Sami Bedell-Mulhern:
LinkedIn Digital Marketing Therapy Podcast Website
To Connect with Beyond the Donation Podcast:
BTD Podcast DonorDock LinkedIn Matt LinkedIn