In the 'Beyond the Donation' podcast hosted by Matt Bitzegaio, he is joined by guest Sarah Suarez, a digital community strategist for nonprofits.
They cover key strategies for nonprofits to enhance their fundraising activities by building digital communities, understanding audiences, and creating engaging content. Suarez provides practical recommendations for an effective social media presence, including frequency of posting, using scheduling tools, and turning followers into active supporters. Additionally, she emphasizes the importance of measuring social media engagement to ensure the strategies align with their organizational goals. Suarez encourages nonprofits not to neglect their digital community as it extends their reach beyond their immediate networks and can significantly amplify their impact.
00:04 Introduction to Beyond the Donation
00:26 Meet the Guest: Sarah Suarez
01:46 Understanding Digital Communities
02:57 Creating a Social Media Strategy
04:08 Identifying and Engaging Your Target Audience
06:32 Creating Engaging Content
08:10 Posting Frequency and Tools for Scheduling
10:15 Converting Social Media Followers into Supporters
12:12 Measuring Social Media Success
13:41 Final Advice and Conclusion
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