Maximizing Year-End Giving: Tips for Nonprofit Success
Beyond The Donation
In this episode of Beyond the Donation, host Matt Bitzegaio is joined by Joanne Toller from The Cause Specialists. With over 30 years of experience in the nonprofit sector, Joanne discusses the critical importance of year-end giving, effective digital fundraising strategies, and the significance of consistent messaging.
She also highlights the power of storytelling, avoiding desperation in campaign messaging, and the value of personal donor stewardship. Key insights include leveraging donor data for targeted outreach and the importance of a well-planned fund development strategy. Joanne shares practical tips and resources to help nonprofits maximize their year-end fundraising efforts.
00:00 Introduction and Guest Welcome
00:29 Joanne Toller's Background and Experience
01:48 Importance of Year-End Giving
04:27 Effective Digital Fundraising Strategies
06:48 Leveraging Donor Data and CRM
10:36 Balancing Relationships with Donors
13:23 Creating Urgency Without Desperation
15:07 Common Pitfalls in Year-End Campaigns
15:57 Stewardship and Donor Retention
17:57 Actionable Tips for Resource-Constrained Nonprofits
19:12 Conclusion and Contact Information
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