From Data to Donors: Making CRM Work for Your Mission

Beyond The Donation

Beyond The Donation
From Data to Donors: Making CRM Work for Your Mission
Jun 03, 2025 Episode 48

In this episode of Beyond the Donation, host Matt Bitzegaio talks with Courtney Harness, the Director of Strategic Advancement for the Vermont Association for Mental Health and Addiction Recovery. 

Courtney shares insights from his 20+ years of experience in mission-driven organizations and discusses the importance of leveraging technology, specifically CRM systems, for building strong donor relationships. They explore how CRM can enhance efficiency, foster community, and drive donor retention. 

Courtney also highlights the balance between automation and the human touch, and discusses the potential of AI in personalizing donor interactions. The episode concludes with practical tips for better CRM adoption within nonprofits.


00:00 Introduction to Beyond the Donation

00:29 Meet Courtney Harness: A Journey in Nonprofit Leadership

02:23 Current Role and Mission in Vermont

03:45 The Power of CRM in Nonprofits

06:38 Leveraging Technology for Donor Relationships

15:55 The Role of AI in Fundraising

21:13 Challenges and Tips for CRM Adoption

25:32 Conclusion and Contact Information


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