Mountain Cog

122 - Mountain Biker's Guide to Sunglasses: Fit, Lenses, and Top Brands (Rob Tavakoli, SportRX)

Josh Anderson & Dane Higgins Episode 122

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Sunglasses might be the most under-thought of piece of gear in mountain biking. Most riders either skip them entirely or default to whatever they already own, without knowing that the wrong tint, frame, or fit can actually make riding harder and riskier. Rob Tavakoli, CEO of SportRX and a guy who's been obsessed with eyewear since he was nine years old, joined the Mountain Cog crew in Tucson for a follow-up to his Episode 71 appearance — and this time he brought a bag full of frames to show and tell.

Rob and the guys cover the full landscape of mountain bike sunglasses: how shields differ from dual-lens frames and when each makes sense, why some frame designs work better for prescriptions, and how to tell at a glance whether a frame is actually going to fit your face. The lens conversation is equally thorough — rose and amber tints for contrast, photochromatic options for variable light, the case against polarization on the trail, and Oakley's Prism technology explained in a way that actually makes sense. Rob also addresses why no mountain bike frame should be made of metal or have glass lenses, shares the care habit that's kept his personal collection pristine over the years, and talks through how SportRX's in-house line makes prescription sport eyewear accessible starting at $99 with a full money-back guarantee.

Link: https://www.sportrx.com/


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Cold Open And Kid-Friendly Banter

Host - Josh Anderson

Do you guys remember Steve Irwin? Yeah, yeah, the crocodile hunter. Yeah. Yeah, crocodile hunter. He died. Yep. You know what got me thinking? If uh if only he had been wearing sunglasses, he he like would have been protected from all the dangerous rays. Is that too much? That's right.

Guest - Rob Tavakoli, SportRX CEO

I was worried about what you were gonna say and what people would hear with with me on. But that was okay. Yeah, that was not too bad. I mean I thought you were going to go a different direction with it not being like maybe maybe it could he warned me that he's gonna have a sunglass joke that may or may not be might be a little rough. Might be a little bit rough. You thought I was gonna be dirty. A little black. Yeah, because I've listened to the podcast. Yeah, right. Yeah. And if you remember, the last time I was on, I was very kid friendly.

Host - Josh Anderson

Nice. You were.

Guest - Rob Tavakoli, SportRX CEO

You warned us I had to and I'm gonna keep it keep it that way again. Keep it that way. Do my best. Don't do your best.

Host - Josh Anderson

Yeah. All right. Well, okay, I'm in the spirit of being kid friendly, I'll I'll give you another one. Okay. Okay. You probably have heard this one already. What sunglasses does Ned Flanders wear? I don't know. Oakley Doklies. Yeah, yeah, yeah. Okay. All right.

Guest - Rob Tavakoli, SportRX CEO

I don't I don't have a dad joke, but I kind of have like a dad move for you. Are you ready? Okay, go for it. All right.

Host - Josh Anderson

He's throwing me a shirt that says Shimano Dior.

Guest - Rob Tavakoli, SportRX CEO

Yes. Wait, hold on. It's also I got you a mechanic shirt. Oh, then it's red, dude. A Shimano mechanic shirt. Look at you, man. Look at this thing. I think I forget about you, Dan. Hold on. Uh-oh, uh oh. A shram and Dan. So I got one, I got something for each of you. And then since you can't stop saying Shimano, I got you a year supply of Shimano chapstick. A one year supply of Shimano chapstick.

Reintroducing Rob And SportRX

Host - Josh Anderson

All right, perfect. Uh well, we should probably make our make our audiences aware of who we're actually talking with. I believe it was episode 71 where we had Rob Tavacoli, CEO of SportRx. We had him on uh great podcast back that was uh I think we had the title of that podcast was like If you can see better, you can ride better. Um maybe give us just for anyone that hasn't listened to that episode, how about 60 seconds about who you are?

Guest - Rob Tavakoli, SportRX CEO

Uh I'm Sunglass Rob is kind of who I really am. If you cut my arm off, I bleed sunglass tint. I've been uh obsessed with eyewear since I was nine, and I've been working in the industry since I was 17.

Host - Josh Anderson

And you are currently the CEO of SportRX.

Guest - Rob Tavakoli, SportRX CEO

Yeah, I've been working for SportRX for 19 years, and I've basically done every job there.

Host - Josh Anderson

Aaron Ross Powell And Sport RX is a company that special that sells all kinds of different eyewear, which specializes in prescription sunglasses or prescription glasses for sports. Yeah, I got that right? And sport rx.

Guest - Rob Tavakoli, SportRX CEO

Actually, that's kind of the name of the cat. That's kind of on the nose, don't you think? But we we started that. So in 96, nobody did it. So the Sport RX is kind of a term, but it's also the name of our company, so we kind of own the term. It's even more than like rollerblades and inland skates. Like SportRx is Sport R we are Sport RX, so we started it.

Host - Josh Anderson

Uh Rob's out here in Tucson and he drove six and a half, seven hours, rented a VRBO, and is staying there here for several days. Why?

Guest - Rob Tavakoli, SportRX CEO

To have my bikes worked on. Well, that was one of the reasons to see you guys because I feel like I was on the podcast and we kind of met on the podcast, but we've become friends. We've become friends. We've hung out in San Diego before. Um this is my first time back in Tucson in two years, but I wanted to come see you guys, and the experience we had at Guru last time was very it was like the experience I always wanted from a bike shop that that is hard to find. And all three of my bikes needed some sort of work, if not significant work. And they've been building and like I mean, in the GPS, we I put in guru. Like yeah, from my house to guru. So my local bike shop is guru rights. You should count how many bike shops I drove past to come see. For you guys that live in Tucson, you really should know it's a very special place.

Host - Dane Higgins

So so some of my customers have to drive across town. So I just need to give them your number.

Guest - Rob Tavakoli, SportRX CEO

When they're winding so far, so far away. Let me give you a coolie bro from San Diego. I will say, but yeah, I brought all three of my bikes, all pivots.

Host - Josh Anderson

Anyways, um, so so Rob's here in town, getting his bike fixed, and we said, hey, let's go for let's do some riding. And uh while you're here, let's let's get an update and see how things are going with SportRx. And I I we went I went back this morning and listened to that other episode, um, which I recommend you guys all listen to, uh, episode 71. Uh if you uh if you can see better, you can ride better with with Rob. And we hear Rob's whole backstory, everything about what they do at his company, fantastic company.

What SportRX Does And Why It Matters

Guest - Rob Tavakoli, SportRX CEO

I'm assuming everyone listened to 71, but well, they may not have probably not. We can get a lot of new lot, a lot of new listeners. If you want, I can go on a two-minute tangent. Do the two-minute tangent. Okay, so Sporter X has been around since 1996. We specialize in putting prescription lenses in sport frames. We've been doing it before anyone else has. We're like the world's expert in knowing what frame, what lens will work best for you, for your sport, for your condition. Like conditions, I mean if how bright it is or not bright it is, or what time of day you play or ride, um, and your prescription strength. So we'll basically work with you. We have a website, a lot of people order online, but you can call, which is one of the magic things. We have opticians that are frame and lens experts, and they'll basically interview you and consult with you and get you the exact right setup for all of those things. And then your budget included, of course. Some people have an unlimited budget, some people don't. Because of that, SportRX, a few years ago, we designed our own in-house line of eyewear starting at $99 with prescription, which is kind of unheard of. So you're getting unheard of you're getting a uh impact resistant sport frame with a lot of rubber and grip and a lot of intentionality built into the frame. And then you're getting polycarbonate um impact-resistant lenses with your prescription, any kind of color coding you want, and then a hard case and a cleaning cloth. And you can, you know, call and speak for 10 minutes to an optician who'll get you the exact right size and shape. Because the Huxon's one model, but we have many models. Not all of them start at 99, but several of them do, just for full uh disclosure. And if you don't like them, they're fully refundable. Yeah. Anything you get from us is fully refundable. So and if you don't like them and you you work with us, we'll make you another pair and you know, pay for the shipping both ways. And if you still don't like the second pair, they're still fully refundable. Yeah, so you're never stuck with anything you don't want. So, you know, we work with mountain bikers obviously a lot, cycling, golf, tennis, ski, snowboard, basically any sport, any prescription, we have the world's best eyewear for that, for your exact specifications. And we don't make anything twice. All day long, we make everything is like customized, everything's unique.

Host - Josh Anderson

So I want so you brought these to me in 2024. Yes. It's 2026. Is that the same pair? This is the same pair.

Host - Dane Higgins

He wears them every ride.

Host - Josh Anderson

And I I ride more than 200 days a year. Yeah. So these have it at least 500 activities, mountain biking and other stuff. And I want you guys to take a look at this. I want I want you to take a look at this. I don't know if I've seen a pair of shape of these glasses. The point is they're not beat up. No. I'm impressed with uh ourselves.

Guest - Rob Tavakoli, SportRX CEO

I helped design this firm. I know you did. I know you did.

Host - Josh Anderson

I just want to show you like that. That's like a that's a real, real long-term review.

Host - Dane Higgins

So so for our listeners, I'm watching Rob hold these glasses like it's a newborn baby. And like the way that he's touching them and like caressing them. I'm not caressing them like No, no, I'm not trying to say that it's weird. I'm like, it's like with love. Like, you know what I mean? Like the way that you even hold them is like as if they're like a cherished object.

Long-Term Gear Test And Build Quality

Host - Josh Anderson

I thought it would be cool a couple things. First is to hear, and you've brought like a whole bunch of different examples there, which is awesome. Maybe we can educate our listeners on some of the other brands that are out there. What are some other options for mountain biking? And maybe we could start with like how like how can they figure out what size or what what models will fit their face and like what are your when when when they call Sport RX, which is what we'd recommend that they do, like what are your what are your um your optometrist, um, your support crew, what do they do to help folks kind of get to the right model for them?

Guest - Rob Tavakoli, SportRX CEO

So in prescription, we can get more details because they have eyeglasses and we can ask their size of those glasses or the model number, and we can look it up. So that we get a little bit more intel, and then also your pupil distance is a good um your pupil distance is a good. Are you trying to tell me to sit closer to the mic? Not at all. No, I'm just listening.

Host - Josh Anderson

I was gonna say I was gonna say gauge when you said your pupil distance is a good one.

Guest - Rob Tavakoli, SportRX CEO

Yeah, your pupil distance is a good gauge on head size, it's not perfect, but it it can definitely help. So we have a little bit more information on that. But yeah, generally there's sizes of glasses kind of like there is sizes of clothes, but not specifically, it doesn't say small, medium, large, and then it's you know, every brand encloses a little bit different from each other, but generally you kind of know you're a larger, a larger and extra large shirt kind of guy. So brands do a lot of times tell you that size. One of the most important indicators is the width of the frame from the temple to the temple. So sometimes people really focus on the size of the lens, but that could be misleading. But the width of the frame, temple to temple in millimeters is a pretty good indicator. We actually call that um SFW at Sport R X Sport RX frame width. We like to think we were one of the first people online to really try and figure out how to tell people if the glasses will fit them. So it's basically the width from uh temple to temple on the inside.

Host - Dane Higgins

And so you're saying temple to temple, but I'm watching you point hinge to hinge. Hinge to hinge.

Guest - Rob Tavakoli, SportRX CEO

This is also called a temple.

Host - Dane Higgins

Yeah, but but for me visually, I'm looking at hinge to hinge, because otherwise it could be anywhere.

Host - Josh Anderson

Stephanie is holding a pair of glasses and he's pointing to the left hinge and the right hinge, it's the distance between those two.

How To Find Sunglasses That Fit

Guest - Rob Tavakoli, SportRX CEO

And there's a little bit of art and science to it because sometimes frames where the hinge is, where the temple is, it'll give you a misleading number. It'll make it really big, even though these glasses aren't a big fit. Right. So that could be really important. Like if they flare away out or something. But the way I think you like do you want to know how do you know if these glasses fit you? Yeah. Okay, so there's a few things, and I'm just gonna keep it to sunglasses, not eyeglasses, because that's a whole nother podcast. Sounds great. So you want them to give you a lot of coverage, but you don't want them to be so tight that they hurt. So if glasses hurt you when you first try them on, they're not gonna feel better uh at the top of a hill after huffing and puffing up the hill. Right. And Dane still breathes hard because we're going fast on our e-bikes, everybody, just so you know. We're just doing, we're just, you know, we're still moving. Um sorry, tangent. Yeah, squirrel. So if they're loose on you when you first try them on, they're gonna stay loose. A lot of sports sunglasses aren't really adjustable. There's not a lot of adjustability. Sometimes there is, and there's meant to be, but this type of material, heating and bending it like your eyeglasses, is not quite the same. So you want full coverage. Something that I see a lot of people doing wrong is the glasses sitting on their cheeks. So if the glasses sit on your cheeks, they're gonna end up being uncomfortable. They're gonna leave an indentation there. Also on the nose, if they pinch your nose a little bit now, they're gonna pinch your nose a little bit later. Some brands make adjustable nose pads, some brands make multiple nose pads that come with one pair of glasses, and you can pop them out different different pads. On the bike, also, road biking is a little bit more specific to this, where when you're looking down trail, you want to make sure you're not looking over the top of the glasses. Yep. When you're in an arrow position on a road bike, it's it's more kind of deep. Yeah, your body's but even even in the attack position and you know how you're looking, you kind of want to tilt your head up and down and make sure the frame's not in your way too much, if possible, as well. So good coverage, wind coverage, debris coverage. I don't know. Does that really is this telling you much? No, it's good. It is it is good. But yeah, I would also say if your helmet's an extra large, probably an extra large fit too. Same like if you wear a small helmet or small hat, probably want to look for smaller glasses. Oh, that's a good gauge. And a lot of times great gauges, yeah. A lot of times on brands are going to tell you on their website what they think they fit. So you'll also hear instead of small, you'll heal narrow and wide or kind of average, because the width of your head sometimes can be more important in the fit than how like your overall size. So you might wear an extra large helmet, but your face is kind of thin and narrow, but long in the back, like the space between your nose and your ears like long in that way. Okay. So you need you have kind of more of an oval head shape.

Host - Josh Anderson

It looked like an alien or something.

Guest - Rob Tavakoli, SportRX CEO

No, but and I know we're in Arizona and that's you guys are obsessed with this stuff. Yeah. What am I looking at? Is that Top Gun like helmet?

Host - Josh Anderson

Uh, that is my flight helmet, man. I was uh aviator. Oh I was in the Air Force.

Guest - Rob Tavakoli, SportRX CEO

Okay.

Host - Josh Anderson

Yeah, that's that's at combat. That's a thousand combat hours on that helmet.

Guest - Rob Tavakoli, SportRX CEO

So sometimes when your face is kind of like long and thin that way, the temple length is gonna be more important than just like the overall width of the glasses. So you might need narrow glasses with longer temples. A lot of sport glasses though have these straight back temples, so you're probably gonna be fine. So, and then people have wider faces, and that's when you need kind of a wider pair of glasses. So you might have a medium helmet because you just have like a wide face, but it's not kind of deep. Usually, though, if you have a wide face, you kind of usually have a big head.

Host - Dane Higgins

So we we have a lot of customers that are always worried about how they interact with their helmet.

Guest - Rob Tavakoli, SportRX CEO

That's actually a really good point, and I call it like fighting for real estate. Yeah, yeah.

Host - Dane Higgins

So and even the helmet companies are starting to make glasses.

Guest - Rob Tavakoli, SportRX CEO

Yeah, and they a lot of times they do that and they have a kind of a trick system where their glasses fit on top of the helmet. So when you take them off, they kind of stay there. Yeah. But a lot of a lot of actually a lot of sunglass companies are now making helmets.

Host - Dane Higgins

Kind of yeah, so Oakley. Oakley, Smith, yeah, Smith. Yeah, so that's it's kind of happening.

Guest - Rob Tavakoli, SportRX CEO

Yeah, that's the same company. I did not know. And I believe helmets is bigger business than sunglasses now. They're originally a snow goggle company.

Host - Dane Higgins

Yeah, that I remember.

Guest - Rob Tavakoli, SportRX CEO

And then sunglasses and then helmets have become very, very important to them.

Host - Dane Higgins

Okay, yeah. Yeah, our pock rep was showing us pocs and how they fit, you know, basically the top of the glasses will just kind of fit and kind of give you almost like a goggle-like.

Guest - Rob Tavakoli, SportRX CEO

Yeah, so you know, it's called gap or gap, right? You don't want to have gap. Yeah, so they try and make the geometry of the top of the sunglasses and the helmet work well together. Yeah. Yeah, so that's that's kind of become cool.

Host - Dane Higgins

Yeah. So when somebody calls Sport R Sport RX, I from what I've seen so far, because I'm dealing with TJ. Yes, and he's helping me out and figure out a pair of glasses for me.

Guest - Rob Tavakoli, SportRX CEO

Yes.

Host - Dane Higgins

And I'm a newbie with glasses. I don't normally have glasses, so this will be my first real set of mountain bike glasses, other than just getting the cheapy Home Depot safety glasses.

Guest - Rob Tavakoli, SportRX CEO

Just for listening if he's still wearing it. I'm very I have a very sad face on right now. That's very angry right now.

Host - Dane Higgins

Uh but uh I I used to sell Oakley's. I had Oakley's just because they were cool looking, but for the most part, I'm I really want to improve my eyesight on the trail. And so he's been helping me with the darkness, you know, the uh the the tint, the you know, I want to use them for night riding, but I also want to use them during the day, you know.

Guest - Rob Tavakoli, SportRX CEO

I know what you ordered. Yeah. So what did I order? Because I don't even know. You got the SportRX Olson, which is more of a sport frame, open on the bottom. Yeah. Eight base, which means it has a full wraparound. So eight base means full wraparound. Base is like the nomenclature for the curvature. Okay. So six base is a little bit less wraparound, which is what the Huxons is. Yeah. And then four base is like your your Nike regular eyeglasses. Okay. And we talked about that in 71. So you got full wrap, full wraparound sport glasses open on the bottom, they're interchangeable. Yeah. And then you got what we call the day-night contrast lens. Yeah. So that lens goes from almost totally clear, it has a very tiny tint to it, brown tint. Yeah. And then it gets to a pretty decently dark brown lens. Yeah. It has an anti-reflective coating on it as well. That's possible. So that'll change with you. So you can night write in those. Yep. And then they'll they'll get pretty dark if it's like a fully open. Like today it was pretty sunny and there wasn't a lot of shadows or anything. So they get pretty dark. And then the brown is really good because it's going to give you better contrast, hence day-night contrast than the regular day night, which goes gray. Okay. So I usually don't recommend gray lenses for mountain biking. Doesn't really do anything for you, doesn't really add any contrast. Rose, amber, brown is going to give you a little bit more. My personal favorite is rose. I'm just a big fan of rose lenses. So those should work really well for you. And they have adjustable nose pads.

Host - Dane Higgins

That was because the Huxons sit high for me. And so I tried on uh Tyler at the shop as a pair and then Josh. And I just noticed a lot of space underneath the lens. And so TJ was able to help me with that and tell me which ones had adjustable nose pieces that would sit a little bit deeper onto my my head. And and then I also told him that I have my ears are different heights.

Guest - Rob Tavakoli, SportRX CEO

So like those have adjustable temple ear stems as well.

Host - Dane Higgins

Yeah, so they don't sit crooked on my head. Because usually I think one of the reasons I don't wear glasses is because they're often sitting crooked.

Guest - Rob Tavakoli, SportRX CEO

No, everybody's ears are a little bit off from each other. Maybe yours is more extreme. I have no idea.

Host - Josh Anderson

If you haven't seen Dane in real life, if you've seen the movie Goonies.

Host - Dane Higgins

What? No, he's a very handsome. Yeah. You know what? Actually, I'm just a good-looking Jack Black, is what I am. You are a good-looking Jack Black. Jack Black is good looking. He is, he is. You're a better-looking Jack Black. I'm like Jack Black's better looking brother. So that's what I think I am. I I want to meet Jack Black because I think he would think the same.

Host - Josh Anderson

So like Rob speechless, like he's everywhere. It's very I don't know what to do.

Host - Dane Higgins

You're gonna go look at you're gonna know what to say there. You're gonna look at Jack Black pictures.

Host - Josh Anderson

He must have a real affinity for Jack Black Jack Black Black.

Host - Dane Higgins

Jack Black's pretty awesome.

Helmets, Glasses, And Real Estate Conflicts

Guest - Rob Tavakoli, SportRX CEO

Kung Fu Panda, my own kids. Yeah, yeah. Have you seen he had a video where he's I forgot what song he's singing, but he's like legit singing a real song, and he's got incredible hope. He's a huge magician.

Host - Dane Higgins

Like have you seen School of Rock? Yeah, oh yeah. Have you listened to Tenacious D? Tenacious D, yeah. It's fantastic. He's actually a really good magician. Wow. Talk about tangents. Yeah, we're on a tangent. Okay. Come back to the back to glasses. So did that help? Yeah, no, it helped.

Host - Josh Anderson

It helped for sure. I wanted to talk about fit. And then I was thinking maybe you could take us through like what are some of the most popular, like mountain bike-specific glasses, sunglasses that you guys see folks buying.

Guest - Rob Tavakoli, SportRX CEO

Yeah, so I'm gonna start with lenses. Lenses usually, like I said, is gonna be like that rose kind of lens or it or a photochromatic lens, also known as like a transition lens. Transition is like a branded term, but lenses that change from lighter to darker is really popular for mountain biking because when you need that contrast, when you go into canopy, they don't change automatically but or like instantly. But having one lens that works really well in different conditions and or night riding, like your pedal perfect lenses are photochromatic. They get lighter and darker. They don't really get light enough for night riding per se. They don't.

Host - Josh Anderson

Although I've done some night riding in them, not not intentionally, but yeah. Was it riding or walking? No, it was like I went I I went out to ride and I was like, oh, this will be just me an hour and a half, and it ended up being two and a half hours. So the last hour I was in the dark. You're just having fun. Did you have lights? Yeah, of course.

Lens Choices For Trails And Night Rides

Guest - Rob Tavakoli, SportRX CEO

Okay, no. At least you had lights. So those are very popular lens options. I would always recommend people to err on the side of the lenses being too light than too dark. Because if they're too dark, it's gonna hurt seeing kind of in crucial moments when you really need to see, like in a rock garden or when you get in a canopy or if there's a rut in the in the trail. You really want to pick up things up so you get a lot more contrast. If it's really sunny on a fire road and and the sun's just like beating in your eyes, you wish you had the darkest lenses in the world, that's a better problem to have than the lenses being too dark on the single track downhill, especially when you're going fast and it's technical. So really kind of improving contrast is a really big deal. A lot of people actually just like clear lenses as well because they want everything natural, but they want the either prescription fixed or they want um or wind protection. I do think a lot of people that don't like riding in glasses haven't ridden in the right glasses, and that's they're they're kind of saying I don't like riding in glasses because they're heavy, they're dark, they fall off, they fog, they slip. Well, that's telling me you're wearing like fashion glasses or everyday glasses because real mountain biking glasses shouldn't have those problems. So, real mountain biking glasses are going to be lightweight, they're gonna have some sort of wrap around or size to help block the wind, debris, rocks, those kinds of things. A lot of times the temples go straight back so that they don't kind of fight for real estate with the helmet. They still can if they go straight back. Brands have gotten better at kind of working with different helmets, but the problem is if they hook behind your ear, it's kind of hard once the helmet is on to get the glasses like through the to like through the loops and the little retention system to kind of get back behind your ear. So usually they're gonna be straight back temples. So those are popular. Now, as far as frame kind of worlds, very popular is gonna be like shields, like open on the bottom, big shields, kind of looks like a goggle lens. That was made into a sunglass, which is exactly how it started. Oakley started with the iShade in '84, and the Jim Dernard took a pair of goggles and uh took out the lens and put coat hangers and kind of made sunglasses because he was tired of not having wraparound glasses. That's how Oakley made their first pair of sporkle. That's actually how Oakley made their first pair of glasses. Wow. They made they made motocross grips, then motocross goggles, then the iShade, which was a first product that Oakley made was motorcycle grips. Yeah, in 75. Wow. Yeah. Wow. Yeah. I didn't know that. Yeah, and it was a new material. I think they were by far the most expensive grips anyone had ever seen. And then within a year, they were the best-selling grips. Wow. You can fact check me, but I'm pretty sure I'm not sure.

Host - Dane Higgins

Is it the same stuff they use for their temples or yeah, the unobtainium.

Guest - Rob Tavakoli, SportRX CEO

The fun line is the hotter you get and the more you sweat, the stickier and tackier they get. Oh, nice. So um then you get those big shields, and the benefit of that is they cover a lot and they look cool.

Host - Dane Higgins

And feel the vision.

Guest - Rob Tavakoli, SportRX CEO

Yeah, they have a lot of peripheral vision, up and down, top and bottom. Um, a lot of people love shields. So shields are really popular. The one I'm holding in my hand right now is the 100% S3. The Speedcraft is their most popular one, but I love the S3. I love the look, the aesthetic. Almost has like an aviator sunglass vibe to it, like kind of classier. If you can have a classy shield, uh, this is one of my favorite 100%. And this one is photochromatic, so it gets light to dark.

Host - Dane Higgins

Really? That one that one looks totally clear.

Guest - Rob Tavakoli, SportRX CEO

And then recently, 100% came out with a prescription insert that fits in their shields. So now does it float or does it the nose pad comes off and then you put this insert? I I I thought I brought one, but I I I guess I didn't bring one. Uh sits in there and then the nose pads goes back on.

Host - Dane Higgins

So you So it doesn't the it doesn't actually attach to the the plastic.

Guest - Rob Tavakoli, SportRX CEO

No, there's a little bit of um like rubber or silicone material so that it doesn't scratch the inside of the shield or make noise. This this really passionate guy helped 100% design that insert. Really? Yeah, it's I wonder what his name is. Is his name Rob typically? All the things that these are all the reasons why inserts aren't good, and if you want to make them better, this is what you should do. Yeah, nice. I'm gonna stop giving brands-free advice. I'm you know, but you sell them all. It has helped our 100% sales a lot.

Host - Dane Higgins

Yeah, and you sell them all, like like I mean, uh as a company, you're not just selling your brands.

Guest - Rob Tavakoli, SportRX CEO

No, in fact, that's a little bit newer for us. We've for years and years had inexpensive ones with our kind of name stamped on them, but that's not what we wanted to do anymore. That was I wanted glasses that I would be really proud to wear that were not expensive, that had our logo on them.

Host - Dane Higgins

How how how has your brand done? Phenomenal. So so like like since you introduced it and people are getting used to it, do you has it taken a big share away from the quote unquote name brands?

Guest - Rob Tavakoli, SportRX CEO

I don't think it's taken too much it hasn't candled cannibalized, I don't think much. It's a different market, it's a little bit of a different market. It's a little bit of a different market because it's it's less expensive. So it's a little bit more of a value. Fill the niche. Yeah, and it's also prescription first. Yeah. So we do sell them in non-prescription, but we designed every pair to really work well with prescription. Okay. So I I but they're they're very popular. People really like them. And they're I mean, I'm very proud of them. They're really good glasses.

Host - Dane Higgins

All the feedback I get from the people that have gotten them, and that's more than just Josh, you know, uh, is uh really super positive and they're really happy with them. And so that's why I called you and I was like, I need a pair now.

Host - Josh Anderson

The simplest way I can explain it is I put these glasses on and I go ride, and I don't even realize that I have glasses on. That's that's the best compliment you can do. Until I am home, and then I'm like, oh shit, I gotta take my glasses off. I don't even know they're there. They're just doing what they're supposed to do. I don't feel them, they don't they don't like every other pair of glasses I've had, if I get hot, they fog up. These ones don't fog up. I can always see great. It's fucking funny. I'm loving I'm loving the infomercial, but let's go back to it.

Shields Vs Dual-Lens: Pros And Cons

Guest - Rob Tavakoli, SportRX CEO

Okay, I can't I'm sorry. I'm gonna tell you not to talk about our. So this is one of my favorite mountain biking pairs really ever made right now. This is the Oakley Sutro Light with the trail um torch lens. So this is a shield, it looks absolutely just this is like a sick pair of glasses. The torch trail lens is a beautiful rose color to look through. Originally, Oakley came out with a trail lens just called Prism Trail. Yeah, I remember. It was a very intense kind of orange um lens. It really changed the colors of things. It gave you unbelievable contrast, but I think it was a little intense. I loved them, and when I would wear them for more than a shortish ride, when you would take them off, it would feel you didn't notice it when you had them on, but when you take them off and the world goes back to regular colors, it's actually like disappointing. They were intense. It was intense. So the trail is a little bit the trail torch is a little bit toned down as far as the intensity of the prism contrast and the lens color, but still a prism lens which gives you amazing contrast. Oh, Henry wanted me to tell people the difference between Prism and Polarized lenses, which is a whole video that we've done. Okay. And it's very very popular video. So Prism We'll put a link to that video in the show notes here, guys. So Prism is Oakley's proprietary lens technology that increases contrast and gives you better color definition. And what they were able to do with the use of different dyes is play with the light spectrum. And depending on what the lens is for, they uh minimize different lens colors at different wavelengths, which maximizes other colors at other wavelengths for the exact sport. So this lens specifically was made for trails to give you as much contrast and boost as you can. So that's Prism lens technology, P-R-I-Z-M, which is Oakley. It's an interesting word for a sunglass brand because prism means something else in eyeglasses, usually not a great thing. So uh, but now the world really knows Prism as Oakley Prism. Now, polarized lenses filter out glare, and that's been a technology that's been around forever. And there are Prism lenses that are polarized, and there are polarized lenses that are not prism, but they're two different things. So Prism is more about contrast and color enhancement and specificity, specific specificity is that a word? Specificity. Specificity, thank you, you're welcome for the intended use, which kind of tickles me a little bit extra because I'm all about what am I doing? I want the exact exact glasses for those, that thing.

Host - Dane Higgins

I I sold Oakley when that came out, so they had a road version. Yes, they still do. Yeah, and then they had the mountain, and then they had golf.

Guest - Rob Tavakoli, SportRX CEO

Yes, yep. Then so the same thing happened with golf. The golf was really intense, so they went to dark golf. Yeah. And unfortunately, they don't make a lot in the regular trail lens anymore, and I still love it. But this is this frame is phenomenal. It looks good, it works good, it's just a super cool pair of glasses. This is what uh my son has in the smaller size, so these do come in a small. Yep. Um, actually, I'm a little bit wrong. He has the regular sutro, not the sutro light. I don't think the sutro light comes in small. The difference between the sutro and the sutro light is that it's open on the bottom, the sutro light, and it has more rubber. The sutro is one of the most popular Oakleys ever, and those were actually kind of not supposed to be for sport. They were a sport look, but a little bit more fashion-y, like because shields are just cool. Yep. But they're so cool that a lot of people wore them for sport, so then they made kind of this the light version as the sport version. So that's a another.

Host - Josh Anderson

What's the price price range of those?

Guest - Rob Tavakoli, SportRX CEO

I know it's it I know it's I don't know. I'm gonna get a I can tell you what my tool says to two twenty-five starting at for a sutro? I've got one eighty-three to two twenty. So, but whatever. It's it's north it's north of 150 bucks. Yeah, they're not inexpensive.

Host - Dane Higgins

Yeah. A premium product. Hey, I got a question.

Guest - Rob Tavakoli, SportRX CEO

Has has tariffs affected your business?

Host - Dane Higgins

Oh yeah. They have.

Oakley Prism, Polarized, And Naming Chaos

Guest - Rob Tavakoli, SportRX CEO

Well, I mean, it was just so scary, and things were got stuck in customs, and everybody did price hikes right away, so it really passed through to the customer, and then we would get they some brands would just raise their prices. Some brands would do like an extra charge on the invoice, like a tariff like passover to us. The cool thing about that was they could take it off later if they wanted to. Well, once a company does a price raise, they're never, it's never coming back. Yeah, even if the tariff goes away. Yeah, so there's definitely been an increase in prices, and there was a little bit of inventory issues when it was really intense because people couldn't get their things out of um out of customs. Yeah. Yeah, it got it got pretty intense. All right, what what other glasses do you got for us? Okay, so those are kind of the shields, so that's really popular. The next one that's very popular is still uh eight-based, so full wrap around, but open on the bottom, but there's two lenses. Flack jacket. So flak jackets, uh half jackets, the Olson that you're getting. This is like a whole family that's really popular. One of the reasons this is so popular, especially at SportRx, is because it's much easier to do prescription when you have two sets of lenses. When you do a shield, there's all different kinds of interesting ways to get it in prescription, but it's not exactly like one lens per eye, other lens per eye. And a lot of people want shields, but the flak jacket gives you almost all of the functional benefits of a shield. Not quite as large, but the viewing area is very big. They're open on the bottom, you can interchange them. They have all the right geometry and grip where you need them to have. And funny enough, we talked about this last time. The flak 2.0 XL is not a XL frame. XL stands for extended lens, which is just a weird nomenclature that came from Oakley from many years ago when back then frames didn't come in more than one size. Now the whole brook comes in a whole brook, comes in a whole brook XL, a whole brook XXL. There's just like there's a fuzzy lots of different options. There's a now there's this is actually the one I'm holding, it's mine. This is a FLAC 2.0 XXL. Uh-huh. The XL stands for extended lens. The extra X is an extra large. So it's not an extra, extra large. It's an extra large extended lens. Exactly. And try doing the video on that. Jesus. Uh actually, it was one of the might be the only time where the marketing department came back and said, Will you redo the video? Because I was so harsh on Oakley on in the video. Like, come on, guys. What do you think? This is impossible to explain. Yeah. And at the same time, they changed the Flack XS to the S and got rid of the youth because a lot of people fit the youth frames better, but didn't want to buy them because they were called youth. Yeah. So But they used to have Asian. Well, then didn't they change the name? Yes, but there's nothing they're calling something Asian fit is there's that's not a that's not a that's not an insult. That's not racist. It's so racist. I actually think thinking it's racist is more racist because there's nothing wrong with it.

Host - Josh Anderson

Because this isn't fit. Because this is a clean podcast, I'm not going to add any color.

Guest - Rob Tavakoli, SportRX CEO

Um no, what Agent Fit means is if you have a flatter nose bridge and higher cheekbones and wider face, then glass companies do specific things like make thicker nose pads, flatten the frame a little bit, shorten the B measurement, which is the height, so that it fits low bridge better.

Host - Dane Higgins

I thought they were just smalls.

Guest - Rob Tavakoli, SportRX CEO

No, they're actually wider. Oh, really? Yeah. I did not know that. Yeah, no, there you go. It's not in a lot of people, in my experience, Asian people are not offended by the term Asian fit. We're offended for them, uh-huh. But it's not it's not. But they're like, yeah, finally they're making just give me some glasses. Well, because some brands called it omnifit, which what does that mean? Some brands called it universal fit, which is like, well, then it's but it doesn't, yeah. So the the nomenclature that a lot of people have landed on is low bridge fit. Okay. So um there is a low bridge flak as well. So what I was getting at is the video on explaining the XXL versus the XL got a little It was an interesting. Uh interesting, yeah. And and and I've said this before. If you want to be the best at making, like if you had the choice between being the best at making glasses or the best at naming glasses, I would choose making them as well. Yeah, yeah. Right. So like Oakley's great at making glasses, but and to their defense, it's really hard to name glasses now because every name has been used. You have to test take it to the trademark lawyers. The development team might come up with 50 names, and the lawyers will want it out of safety and like you know, not wanting to get in a lawsuit later or a cease and desist later, yeah. All of them are they say no to. So it's just really hard to name Iwear it.

Host - Dane Higgins

I think they should do it like hurricanes and just have a woman's name and just have the the like a letter.

Guest - Rob Tavakoli, SportRX CEO

Yeah, it's it's it's hard naming glasses. They actually just came out with a new one called the suture jacket. We're trying to figure out that. Suture really cool, but in the unboxing, I kind of was like, come on, guys.

Host - Josh Anderson

Yeah, this name not so good.

Guest - Rob Tavakoli, SportRX CEO

Yeah, this name, this name not so good. So, this is another very popular, you know, between the M frame kind of world and the radars and like the shields and the these, a lot of times people call them like football coach classes, right? Yeah, yeah, yeah. Right. So they're totally football coaches. Yeah, they're football coaches. But you know what's interesting now? The youngest, coolest kids at Sport RX, like our videographer, our social media person, are fighting over which flak jackets they want now or which uh Maui Jim Ho'O Keepas, which came out 20 something years ago because the Y2K is cool now.

Host - Dane Higgins

Yeah, yeah.

Guest - Rob Tavakoli, SportRX CEO

So, like if I wear these, it's kind of dorky, but if they wear them, it's the coolest thing in the world. So, like these smaller wrap around kind of glasses are really hot again. So I don't I stopped wearing my Adidas sambas when they got cool because I didn't want to be like the 45-year-old guy trying to be cool, but I've been wearing sambas for like 30 years. I have a rainbow of colors of them, and I just stopped wearing them until everybody thinks they're not cool again. Are they cool now? I didn't even know it's a couple. I still wear them. A couple years ago, Adidas sambas became like the thing. These are shoes, not glasses, by the way. Yeah. Oh, okay.

Host - Josh Anderson

They're indoors. They're actually indoor soccer shoes, is what they are.

Host - Dane Higgins

Are they the open ones that all the athletes would wear?

Host - Josh Anderson

They're not open. I don't know what you mean by open. Oh, no, but they're indoors. Oh, okay. These are tennis shoes.

Host - Dane Higgins

It's the sliders, I'm thinking.

Guest - Rob Tavakoli, SportRX CEO

I'm gonna bring it back.

Host - Josh Anderson

Bring it back. Thank you. Okay.

Frame Categories: Wraps, Full Frames, Six-Base

Guest - Rob Tavakoli, SportRX CEO

Okay, so that's another kind of world of glasses is the uh open on the bottom kind of half jacket kind of lens, dual lens sport glasses is another way of calling it. So then after that, you're gonna get to still having a full wraparound, but having a full frame. So no open on the bottom, just the full wraparound pair of glasses. Actually, a lot of mountain bikers back in the day, that was like the uh most popular choice, 80 uh 90s, 2000s, because there's just a lot of protection, right? There's a little bit more frame. Sometimes you have a thicker temple, there's trees in the way, there's rocks spitting up, so just a lot more protection. So that's like the next world. And then the next world after that is would be a six-base full frame, and that's what the huxen is. So six base is wrapped but not super wrapped, um, and then full frame full full frame, so like a more of a rectangular or AV or rectangular or like a wayfair shape. So the coda is the cousin of the huxen, and that's more of a wayfair shape, and the huxen is more uh more of like a rectangular shape, and that's really, really popular for a few reasons. A lot of people like the more casual vibe of the of the look, they don't look so sporty. So, what we did with those is we put a lot of sport features within them, kind of secret, so that they actually are mountain biking glasses, but they don't look like mountain biking glasses because people want to be able to wear them off the bike. And I think I said this last time, they don't look so lycra-y, like they don't look like you just got off the tour to France and there's these big crazy sunglasses. Yep. And that has become a trend for many years now that's really popular. Also, six-base glasses work better with really high prescriptions, so it opens up the range for people to be able to uh get sport glasses when they're a little bit flatter. When you say six base, what does that mean? So it's the nomenclature, the the degree of curvature. So eight base is full wrap, six base is a little bit wrap, four base, four base is kind of flat. You can go all the way to zero base, and a few years ago, like two base and zero base sunglasses got really cool. Like they're just super flat. They look like a mirror you'd have on your on your um like a window pane. Yeah, like a window pane. Like yeah, key is a sunglass brand, really popular, like fashion brand for women mostly. And they had just flat, flat glasses. It's actually spelled Q U A Y, but it's Australian, so it's pronounced key. Uh I always want to call it Quay, but I'm I'm gonna say it right. It's key. But like super flat glasses got popular, but you don't want that when you're when you're doing sports. Okay. So that's the wraparound. So you have like shields, you have open on the bottom, kind of two lenses, you have full wraparound, eight base, um, but a full frame around it, and then you have six base, which is a little bit flatter, but still like a full frame around it. So that's kind of the main categories of glasses.

Host - Josh Anderson

What would you say like um for the for brands? Like what are the top five premium brands? And we're talking like right around like $200.

Guest - Rob Tavakoli, SportRX CEO

Definitely Oakley. Yep. You're gonna have 100%. Yep. You're gonna have Boley actually make some pretty cool stuff. Yep. And you're gonna have Pac make some stuff. Jilbo actually, a lot of people don't know about Jilbo. Jilbo makes some rad stuff. It's a French company. How do you spell that? J-U-L-B-O. Okay. The the US um distributor is in Vermont, Burlington, Vermont. I have some connections to Vermont, so I've I've been to their like US headquarters before. Jilbo makes some really great stuff. Smith, Smith is really popular as well.

Host - Josh Anderson

Let me see. My wife wears the Bobcats, and I think a lot of people wear the Wildcats, which is the bigger version of the city.

Guest - Rob Tavakoli, SportRX CEO

Yeah, Wildcat, Bobcat. And then to Fosi, I wouldn't say is like super premium brand, but they're a value. You get a lot for your money. Yeah.

Host - Josh Anderson

And you had talked last time that they that you that as a good is a good product.

Guest - Rob Tavakoli, SportRX CEO

You like I think for the price, you get a lot. Yeah. Yeah. Are you gonna get the Prism technology? Are you gonna get the super refinement? Probably not, but are they less than half the price? Probably. Yeah. So it depends.

Host - Dane Higgins

We sell those in the shop, and we always tell people like, get Oakley's because they're great optics and they're awesome. But if you sit on your glasses regularly, you'll get defose. You know, we're gonna cut this out. We're gonna edit that part out. I'll edit that part out.

Guest - Rob Tavakoli, SportRX CEO

I'm just saying, like if you're abusive to glasses, but usually if you spend more money on them, you take better care of them. True. And if you follow the golden rule, you'll be fine. Do under glasses like you do under your butt? What I don't know on your face or in the case. That way you don't have to replace.

Top Brands And Value Picks

Host - Josh Anderson

Oh well, I will tell you, like these glasses that we looked at, the ones that I wore 500 rides or whatever, 400 rides and $100 activities, they always are in their case. And this is the first pair of glasses I've ever had where I've done that too. It's because it's such a great case. Well, it was it's a good case, but like you told me, you said that, and it stuck with me in it. And like every time I go to set them down, I'm like, oh fucking Rob's gonna be.

Guest - Rob Tavakoli, SportRX CEO

I've said that. It should be my email signature on your face or in the case. It goes on on your face or in the case. That way you don't have to replace or waste your money in haste. Oh, that's it.

Host - Josh Anderson

The other thing you told me was don't leave them in my car. Yeah. Especially in Tucson. And I have not done that with these.

Guest - Rob Tavakoli, SportRX CEO

Yeah, the the heat can uh mold, the plastic can mold a little bit, and then the lenses could warp, the lenses can d delaminate. Yeah. Extreme temperatures are not good for most things.

Host - Josh Anderson

And the car gets so hot. Yeah and I and uh maybe I'll I'll ask one more question. Or just bring up something that you brought in 71 that I thought was interesting. When you're doing when you're exercising something extreme like mountain biking, you don't ever want to have metal on your face, is what you told us before.

Guest - Rob Tavakoli, SportRX CEO

Yes. Interestingly, I have metal in my face, but you don't want that's another story. I used to I was a velodrome uh racing accident. Oh no, wow. Yeah, yeah. I have uh eight eight plates and twenty screws in my face. Yeah, I was very good looking before. You think this is good? Uh but my little party trick is you could feel a Phillips head like on my cheekbone right here.

Host - Dane Higgins

So now would you put Henry on glasses that had metal in them?

Guest - Rob Tavakoli, SportRX CEO

Not for riding, because if you crash, you don't have to. Wait, just for the record, Dane just brought us for the first time ever. High fives, high fives all around. He did he worked it into the topic and everything. Metal glasses. If you crash, you don't want metal on your face because it could injure you more. Yeah. So even metal hinges, to me, a sport frame doesn't have metal hinges. Now, there could be a little metal screw or metal pin all within the plastic. You're probably almost never going to get to that being a problem. But no metal, like no thick metal hinge, like on a Ray-Ban Wayfair, which is the best-selling pair of glasses in the world, they have thick barrel hinge temples. They're amazing glasses, but they're not amazing for mountain biking because if you take a crash there, that could dig into your temple. Also, glass lenses is another really ish issue that I see, really big issue I see people wearing is glass lenses because that can shatter. So if you take a tumble face first, OTB, anything kind of happens, the glass, they're really hard to scratch, which makes them great for every day, but they can shatter and that's not good for sports. So you usually want uh impact resistant kind of polycarbonate lens.

Host - Josh Anderson

Let me so what happens if I Face first into a rock with a polycarbonate lens. What will the lens do? Scratch. Just scratch.

Care Rules: On Your Face Or In The Case

Guest - Rob Tavakoli, SportRX CEO

Let's save your eye. Awesome. So when I broke my face, quite literally, I went face down at 28 miles an hour at the velodrome on concrete. And there was uh we were in a team pursuit, team race, and the two guys in front of me crossed wheels and went down and I ran over the guy's bike. I mean, I was six inches off his wheel, right? In velodrome racing, you're drafting off each other. I broke um a lot of parts of my face, but my right eye, which would have taken a much worse impact, because I went on it hit my right side first. I was wearing a pair of prescription oakley radars, and that saved my uh right eye. Now the bone above the glasses and the bone below the glasses actually broke but and my jaw broke in several places. Basically, my oak lease saved my right eye because I fell on my right side. I broke the bone above my oak's, I broke the bone below my oak lease, I broke my jaw in several places, but I my right eye was actually saved by those glasses. Wow. Mistakenly, I mean, I I had them warrantied. I wish I kept those glasses. What a story, right? Like, how silly, how silly. How did you warranty? I waited. Because I'm so I don't I wouldn't say I warrantied them. My my rep got me a new pair and took the old pair. I'm sure he just got me a pair of photographs. He just uh hooked you up. Yeah, yeah.

Host - Dane Higgins

Um so I want to know that warranty call. Um I found glasses, just kind of just I was just riding them.

Host - Josh Anderson

Actually, I was gonna be blind, but your glasses save my vision. Can you replace them now?

Guest - Rob Tavakoli, SportRX CEO

So polycarbon to answer your question back to if you go, if you're they'll save your eye, basically. Now they'll they'll scratch. Now maybe that imp there'll be an imprint on your face from like the frame, but it will literally save your eye. You can shoot these with a 12 gauge shotgun and they won't break. The lenses won't break. Oh, for Christ's sake. Well, I mean, uh uh not buckshot. Not buckshot. No, they do it with a 22 shot, right?

Host - Josh Anderson

22 is not a shotgun.

Host - Dane Higgins

No, but I've I've seen the they'll they'll do a slow-mo.

Guest - Rob Tavakoli, SportRX CEO

I've taken a mag light to one of these and hit it as many times as you want, and the lens won't break. Wow. Now it'll scratch it, you won't be able to see great out of it, but it won't break. It'll it'll yeah, very impact resistant.

Host - Josh Anderson

Polycarbonate. No so polycarbonate, no metal.

Guest - Rob Tavakoli, SportRX CEO

No metal, polycarbonate. There's other materials that are impact resistant, but no glass, no heavy acetate frames. Acetate is a type of material that like fashion glasses are made out of. It's still a plastic, but it's not like a sport plastic. So they'll like crack. Yeah, they could crack, and they could get it. And they a lot of times have it, yeah, they can. They have a wire core inside of them a lot because you could heat them up and bend them. So, and they're usually heavy and they're made more for fashion. So generally, you don't want acetate frames, don't want any metal hinges, don't want glass lenses, don't want polarized lenses, and don't want dark lenses for mountain biking. And we did a whole discussion about polarization on the last one. Yeah, yeah, we did. And I don't know if you want to hear it again, but polarized lenses are amazing, but not for everything. It doesn't automatically make the glasses better. It depends on what you're doing.

Host - Josh Anderson

Right on. Well, hey man, we've been we've been chatting for you guys. Guess how long we've been chatting?

Guest - Rob Tavakoli, SportRX CEO

I was starting to get tired, so I'm guessing 90 minutes.

Host - Josh Anderson

It's it's an hour and 25 minutes. That's not bad. I'm good with time. I like watches. That's great. Rob, as we always ask, do you have any final thoughts for our listeners?

Guest - Rob Tavakoli, SportRX CEO

I think I just gave it with all of them, but um uh Yeah, you just gave it.

Host - Josh Anderson

That's perfect.

Guest - Rob Tavakoli, SportRX CEO

I just gave it. I had one other thing.

Host - Dane Higgins

Wait, what was your saying again?

Guest - Rob Tavakoli, SportRX CEO

On your face or in the case, that way you don't have to replace.

Host - Dane Higgins

That's that's what we should end on right there.

Host - Josh Anderson

You got questions, comments, or feedback? Well, we'd love to hear from you. Shoot us an email. You can send it to mountain cog at gmail.com. Digging the show? There's a couple of things you could do to help us out. First, you could tell your friends about Mountain Cog. And also, it would be great if you'd give us a good rating and review over at Apple Podcasts or Spotify or wherever you listen. We appreciate y'all. Go ride and keep the rubber side down.