The D2Z Podcast
Gen Z entrepreneur and DTC agency leader Brandon Amoroso talks with some of the best in the marketing world. Brandon and guests reveal their top business-growth strategies for anyone in the online space–whether you are a brick-and-mortar business looking to scale or an established online business trying to grow. Consumer marketing is under constant and dramatic change, so Brandon aims to tackle new problems with a fresh Gen Z mindset. The D2Z Podcast delivers insights, strategies, and tactics that you can use and aims to shift how you think about business and your relationships with your teams, partners, and customers.
The D2Z Podcast
Useful Customer Data and What to do With It with Matt Bahr - 28
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Brandon talks with Matt Bahr, CEO of Fairing, formerly EnquireLabs, a marketing insights technology company. They talk about the potential of technology and consumer data, the shift to retention as a strategy, and using data to build a competitive advantage. They go into how to create effective segments, identifying what data to analyze, where to capture it, and what to do with it, building a customer profile, and the importance of understanding your customer and building personas.
Links:
Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com
Find Matt Bahr at https://www.linkedin.com/in/matthewbahr/ and at https://fairing.co/.