Brandon talks with Chathri Ali, Technology Partnerships for email/SMS and customer data platform Klaviyo, one of the most powerful technology integrators in the Shopify ecosystem. They talk about technology integrations, how integrations can make tech stacks more powerful, and how integration strategies should drive development. They also explore how SMS is becoming more important for partners and on Klaviyo’s Consumer Data Platform (CDP).

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.

Find Chathri Ali at https://www.linkedin.com/in/chathri/ and https://www.klaviyo.com/.