Brandon talks with Shanif Dhanani, the CEO of Apteo, a platform that helps ecommerce brands create hyper-personalized marketing from their customer data. They talk about collecting data and the importance of using it to make a good experience for the customer. Shanif and Brandon discuss educating customers on technology and how AI can grow the business and what is working these days on successful marketing strategies, including segmentation and personalization. They dive into team-building and the importance of working with people you trust, have different skill sets, and who have the right attitude..
Also Brandon decides to coin Retention as a Service (RaaS) and will use it enough that it will catch on!
Shanif has a special offer for D2Z listeners!
An extended free Apteo trial–just mention this episode and they’ll get you set up!