Brandon talks with Michael Charleston, Sr. eCommerce Product Manager at Nordic Naturals, an award-winning omega-3 fish oil and other foundational nutrients company committed to delivering the world’s safest, most effective nutrients essential to health.
They talk about the technological side of building a strong omnichannel brand at various levels of development and maturity. From the front-end focus of start-ups, where the focus is on launching products and customer acquisition, towards growing an established brand with equity where activity expands to increasing subscriptions and building retention, finding the right software integrations for the entire customer journey is key.
They explore the value of investing in customer service as a vital part of brand experience and the importance of transparency and simplicity to drive a return and strengthen relationships for high lifetime value with the company. They discuss collaborative team empowerment as key to creating long-term success in a company, with the perspective of delegating business objectives with full strategic and operative ownership to get the best out of your team.