In this episode of D2Z, we speak with Lindsey Rosenberg, a Fractional CMO and co-founder of Dryft Sleep.

Lindsey discusses the role of a Fractional CMO and how it can benefit startups. She emphasizes the importance of branding and how it can help differentiate a company in today's market.

We also delve into the effectiveness of ads and why authentic brand engagement is more important. Lindsey provides branding advice for founders and emphasizes the importance of content and building relationships with your community.

The conversation also touches on what "brand" means and how it can be adapted and changed over time. Lindsey shares what goes into branding and how to measure its success with branding metrics.

The episode concludes with a discussion on the importance of putting the right effort into the right marketing activities, and how a fractional CMO can help startups make strategic decisions in this area.

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Lindsey Rosenberg on LinkedIn at https://www.linkedin.com/in/lindseymrosenberg/ and at https://www.lindseyrosenberg.com/.

Mentioned Duckbill: https://www.getduckbill.com/