Jonathan Snow, with the Snow Agency, takes us on his entrepreneurial journey. Drawing on his own experiences he built an affiliate marketing platform and launched a Shopify holding company, which later transformed into a cutting-edge performance marketing agency. This is a rare chance to glean practical insights from his experiences and learn how to strike the perfect balance between work and life.
What does a modern-day agency look like? Jon discusses how public relations and paid media can synergize to create compelling narratives and the importance of scaling out these narratives to ensure they reach the right audience at the right time.
We also discuss the exciting realm of AI, as we explore how it is revolutionizing the alcohol industry. We discuss the pioneering work of the team at Electriq and DRINKS and how they are elevating their online sales process.