Join Brandon Amoroso and Noah Rahimzadeh as they dive into the world of personalized marketing in e-commerce. From Noah's journey in health IT to Digioh’s innovative approach, discover how zero-party data is transforming customer interactions. Explore the nuts and bolts of building a partner program from scratch, emphasizing clear goals and streamlined processes. Don't miss out on insights into co-marketing initiatives and the value they bring to agency partnerships.  

Timestamps

🌟 Introduction and Background of Noah Rahimzadeh (00:00:00)
🔄 Transition from Enterprise Martech to Entrepreneurship (00:01:37)
🔍 Overview of Digioh’s Focus on Marketing Efficiency (00:04:19)
🛍️ Product Offerings: Zero-Party Data Suite and Identification Layer (00:05:03)
🤝 Approach to Partnerships: Tech vs. Agency Partners (00:10:15)
🤝 Leveraging Shared Merchant Opportunities (00:16:13)
🤝 Importance of Mutual Success in Partnerships (00:17:00)
🤝 Building Agency Relationships and Driving Referrals (00:17:52)
💻 Technical build-out and partner program structure considerations (00:18:59)
📈 Lead requirements and partner enablement (00:19:47)
📊 Tracking referrals and managing agency relationships (00:20:33)
🎁 Prioritizing benefits and perks in the partner program (00:22:10)
📣 Co-marketing strategies and joint initiatives (00:22:59)
📈 Case studies and success stories (00:24:37)
🎯 Importance of clear goals and streamlined processes (00:26:11)
📋 Lightweight case studies and marketing opportunities (00:35:05)

Noah Rahumzadeh

LinkedIn - https://www.linkedin.com/in/noah-rahimzadeh-91667bb1/

Digioh - https://www.digioh.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/