In this episode of the D2Z Podcast, host Brandon Amoroso and Eli Weiss, VP of Retention Advocacy at Yotpo, explore the dynamic interplay between technology, customer retention, and branding from a startup to corporate scale. Eli shares his unorthodox journey from a self-taught entrepreneur to an influential tech executive, revealing how a focus on customer experience and retention shapes successful business strategies.

Here's what you'll learn:

🚀 The transformative impact of customer retention strategies in business growth.

🧭 How to navigate and influence company culture and processes in large and small firms alike.

💻 The role of technology in enhancing customer engagement and the strategic use of data for business evolution.

🔄 Insights on transitioning from traditional business roles to tech-centric positions and the opportunities it presents.

📈 Practical strategies for handling growth, scaling challenges, and the importance of aligning brand perception with reality.

Timestamps

🎙️ Introduction and Podcast Theme (0:00:00)

🤝 Guest Introduction (Eli Weiss) (0:00:13)

🛤️ Eli Weiss's Background and Career Journey (0:01:15)

📈 Career Shifts and Lessons Learned (0:02:33)

🏗️ Brand Building and Customer Experience (0:04:03)

🔄 Insights from Brand Side to Software Side (0:04:20)

🎯 The Value of Branding Beyond Direct Response (0:05:08)

🚀 Comparing Experiences in Startups and Larger Companies (0:06:13)

🧗‍♂️ Challenges of Working in a Large Company (0:07:04)

🏢 Discussion on Corporate Culture and Process (0:08:16)

⚖️ Balancing Creativity and Structure in Business (0:09:19)

💡 The Importance of Understanding Customer Needs (0:10:02)

🌐 Benefits and Challenges of Consolidation in Software Ecosystems (0:18:16)

🌟 Future Directions and Changes at Yotpo (SaaS company Eli joined) (0:24:16)

📊 Discussion on E-commerce Trends and Industry Changes (0:29:14)

🚀 Personal Motivations and Future Aspirations (0:35:12)

📢 Closing Remarks and Where to Find Eli Weiss Online (0:45:34)

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

In this episode of the D2Z podcast, host Brandon Amoroso sits down with David Zielski, e-commerce director at Chamberlain Coffee, to discuss the evolving dynamics of e-commerce and customer engagement in the digital age. They delve into the impact of AI on customer service, the significance of maintaining a VIP customer experience, and strategies for leveraging user-generated content to boost brand loyalty and customer retention.

Here's what you'll learn:

🤖 How AI is transforming customer service and engagement in e-commerce.

🌟 The importance of building a VIP experience for existing customers to enhance loyalty.

📹 Innovative strategies for using user-generated content to attract and retain customers.

💻 The role of technology in managing brand and agency dynamics within the e-commerce landscape.

🔮 Future trends in e-commerce technology and how businesses can adapt to stay competitive.

Timestamps

🎤 Introduction and David Zielski’s Background (00:00:00)

🔁 Preferences: Agency vs. Brand (00:01:57)

📈 E-Commerce Trends and Changes in 2024 (00:03:03)

🤝 Customer Engagement and Retention Strategies (00:04:41)

🤖 Innovative Uses of AI in Customer Service (00:07:11)

📊 AI's Role in Content Creation and SEO (00:09:54)

🚀 AI Advancements and Implications for Business (00:11:38)

🆕 Exploring New Customer Acquisition Channels (00:18:04)

🔧 The Impact of Market Consolidation on Technology Choices (00:22:53)

🌐 Future of E-Commerce Platforms and AI Integration (00:28:58)

🔍 Role and Impact of AI on E-commerce and Marketing (00:31:14)

👁️ Consumer Awareness and the Impact of Marketing Strategies (00:34:25)

📱 The Influence of Social Media and Online Presence (00:36:16)

🔮 Future Predictions for E-commerce and Technology Integration (00:38:11)

🎥 Exploration of New Marketing Channels like Video Shopping (00:39:49)

💬 Concluding Remarks and Future Outlook (00:41:21)

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

In this episode of the D2Z podcast, host Brandon Amoroso and Gabriella Tegen, founder and CEO of Smartrr have a super interesting and fun conversation about navigating the tech landscape and managing a global team. They delve into effective strategies for maintaining company culture across borders, the necessity of adaptability in entrepreneurship, and the profound impact of technological advancements on traditional business models. This insightful discussion offers crucial takeaways for anyone looking to thrive in the modern digital economy. Tune in to explore how embracing change can lead to success in today's interconnected world.

Here's what you'll learn:

🌍 How COVID-19 has permanently altered the business landscape, particularly in team management and remote work.

🌐 Strategies for managing a global team and maintaining company culture across borders.

🏢 The personal challenges and breakthroughs Gabriella experienced while transitioning from real estate to tech.

💡 Insights on the importance of adaptability and resilience in entrepreneurship.

🚀 The impact of technological advancements on traditional business models and workplace environments.

Timestamps

🎤 Introduction of Gabriella Tegen and Smartrr (00:00:00)

🏢 Transition from Real Estate to Tech and Startup Inspiration (00:01:08)

📈 Impact of COVID on Work Dynamics (00:02:14)

🚀 Advantages of Nearshoring and Global Teams (00:03:47)

🏠 Challenges of Remote Work and Establishing Company Culture (00:05:08)

📱 Discussion on Social Media's Influence (00:07:50)

📚 Discussion on Youth and Social Media Impact (00:09:01)

🎨 Product Experience Over Material Goods (00:15:36)

🌐 Changing Consumer Behavior Towards Experiential Products (00:16:24)

🛍 Discussion on Subscription Models and Experience-Driven Commerce (00:18:12)

🔬 Health and Lifestyle Products as Subscriptions (00:20:52)

🛌 Importance of Sleep and Health Monitoring (00:22:16)

🤹 Work-Life Balance and Mental Health for Founders (00:24:35)

👥 Challenges in Hiring and Managing Remote Teams (00:31:25)

🔄 Dynamic Nature of Job Roles and Market Needs (00:33:23)

🚀 Founder-Led Brands and Personal Connection in Business (00:43:58)

🔚 Closing Remarks and Where to Find the Host and Guest Online (00:47:10)

Gabriella Tegen

LinkedIn - https://www.linkedin.com/in/gabriella-tegen/

Smarter - https://smartrr.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

In this episode of the D2Z Podcast, Brandon Amoroso sits down with Erik Huberman, the visionary behind Hawke Media and a driving force in modern marketing. As they delve into the transformative power of AI in marketing and the intricacies of managing expansive growth, Erik shares invaluable insights from his journey of turning entrepreneurial visions into substantial realities. Whether you're an aspiring entrepreneur or a seasoned executive, this conversation offers a deep dive into leveraging AI for business innovation and the continuous evolution required to stay ahead in a dynamic market.

Here's what you'll learn:

🧠 The transformative impact of AI on marketing strategies and business operations.

📈 Strategies for effectively managing and scaling a multi-faceted marketing agency.

🚀 Real-life lessons on navigating the highs and lows of entrepreneurial growth.

💡 How to integrate AI technology to streamline and enhance marketing efforts.

🌐 The future of e-commerce and digital marketing platforms in an AI-driven world.

Timestamps

🎤 Introduction and Guest Background: (00:00:00)

💼 Foundation and Growth of Hawke Media: (00:02:05)

🤖 AI's Impact and Future in Business: (00:03:06)

📊 Developing and Integrating AI Tools at Hawke Media: (00:04:45)

🔍 Market Analytics and AI Advancements: (00:06:10)

🌐 Strategic Business Growth and AI's Role: (00:08:59)

📝 Business Strategy and Management Insights: (00:10:59)

🔧 Entrepreneurial Challenges and Realities: (00:15:08)

💡 Financial Management and Cost Control: (00:17:39)

🌍 Macro Changes in Investment and Market Dynamics: (00:25:54)

🔗 E-commerce Trends and Predictions: (00:30:04)

🤝 Investment Philosophy and Decision-making: (00:31:16)

Erik Huberman

LinkedIn - https://www.linkedin.com/in/erikhuberman/

Hawke Media - https://hawkemedia.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

In this episode of the D2Z Podcast, Brandon Amoroso dives deep into the world of lifecycle marketing with Sammy Tran, founder and CEO of BMO Media. Sammy shares his journey from a burgeoning intern to leading one of the top lifecycle marketing agencies, discussing the evolution of digital strategies in ecommerce and providing a roadmap for effective customer engagement across multiple channels.

Here's what you'll learn:
🚀 The transformative journey from an intern to a CEO in the digital marketing space.📧 The importance and impact of focusing on lifecycle marketing rather than just paid channels.
🤹 Strategies for managing hypergrowth in a digital agency.
🔄 The benefits of using a full-stack approach to lifecycle marketing, covering everything from email to loyalty programs.
🛠 Tips on balancing internal resources and freelancers to optimize business growth and client satisfaction.
🎯 How specialization in certain industry verticals can amplify client success.
🌐 The future trends in digital marketing technologies and the shift towards platform consolidation.

Timestamps
🎤 Introduction and Background of Sammy Tran and BMO Media (00:00:00)
💼 Sammy Tran's Entry into Digital Marketing and E-commerce (00:00:47)
🚀 Transition from Middlesex to Starting BMO Media (00:02:02)
📈 Growth Strategies and Differences in Agency Focus (00:02:58)
🔄 Specializing in Lifecycle Marketing Channels at BMO Media (00:03:49)
👥 Team Structure and Scaling at BMO Media (00:04:39)
⚖️ Balancing Resources Between Full-time Employees and Freelancers (00:05:30)
🎯 Specialization in Industry Verticals (00:06:53)
🌱 Future Growth Opportunities in Lifecycle Marketing (00:09:10)
🛠 Challenges with Platform Consolidation and Technology Evolution (00:14:15)

Sammy Tran:
LinkedIn - https://www.linkedin.com/in/sammy-tran-157825b7/
BMO Media - https://bmomedia.co/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

Dive into the transformative world of experiential retail in this episode of the D2Z podcast with Brandon Amoroso and Mark Sandeno, CEO of Experiences App, a booking management Shopify app for merchants who want to create memorable, meaningful experiences for their customers. 

Discover how memorable, bookable moments can elevate your brand and connect deeply with modern consumers who value experiences over products. A must-listen for retailers aiming to thrive in the Experience Economy!

Here's what you'll learn:

🛍️ How to transform standard retail environments into engaging spaces that forge lasting connections with consumers.

🎢 Insights into the "Experience Economy" and how it enhances the value of physical and digital consumer interactions.

🎉 The importance of creating memorable moments that resonate deeply with modern consumers, particularly Gen Z and Millennials.

🐐 Examples of unique experiential offerings that have successfully captivated audiences, from goat yoga to candle-making workshops.

🚀 Strategies for leveraging experiential retail to create a competitive edge and ensure brand longevity in a rapidly changing market.

Timestamps

🎙️ Introduction to Mark Sandeno and Experiential Retail (00:00:00)

🤝 The Role of In-Person Experiences in Marketing (00:06:37)

🔄 Generational Impact on Consumer Preferences (00:08:02)

📈 Expanding the Experience Economy Beyond Conventional Sectors (00:10:17)

🛠️ Strategic Application of Experiential Concepts in Retail (00:26:19)

📞 Closing Insights and Contact Details for Mark Sandeno (00:39:2)

Mark Sandeno

LinkedIn - https://www.linkedin.com/in/marksandeno/

Experiences - https://www.experiencesapp.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

Join Brandon Amoroso for a great discussion with Dan Moshkovich from Chargeflow on the latest D2Z podcast episode. They unravel the complexities of e-commerce chargebacks and how businesses can effectively manage them using advanced AI-driven solutions. Learn why early implementation of chargeback management systems is crucial and discover the potential impacts on your business’s financial health and operational efficiency.

Here's what you'll learn:

🔍 The Evolution of Fraud Prevention: How artificial intelligence has transformed fraud detection in e-commerce from basic rules to advanced predictive systems.

🛡️ The Concept of 'Friendly Fraud': Understanding the challenge of legitimate transactions being disputed dishonestly, and how this affects merchants beyond traditional fraud.

🛡️ Importance of Early Chargeback, Management: Why starting chargeback defense strategies early in your business lifecycle is crucial, similar to having insurance against future disputes.

⚖️ Legal and Financial Impacts of Chargebacks: The serious consequences of mishandling chargebacks, including potential legal issues and significant financial burdens like increased processing fees or having to resort to high-risk merchant accounts.

📊 Utilizing Data Across Merchant Networks: How leveraging shared data from a network of merchants can enhance the effectiveness of chargeback resolutions and improve win rates significantly through AI technology.

Listening to this discussion will equip you with strategies and insights to protect your e-commerce operations from the pervasive issue of chargebacks.

Timestamps

🎤 Introduction to Dan Moshkovich (00:00:00)

🔍 Evolution of Fraud Prevention in E-commerce (00:01:30)

🛡️ Introduction to Chargebacks and 'Friendly Fraud' (00:03:58)

🚨 Challenges in Identifying and Managing Chargebacks (00:05:52)

💼 Impact of Chargebacks on Business and Importance of Early Management (00:10:47)

🔧 Strategic Advantages of Managing Chargebacks through Chargeflow (00:14:12)

⚖️ Legal and Financial Repercussions of Mishandling Chargebacks (00:18:23)

🤖 Optimizing Chargeback Processes with AI and Data Analytics (00:24:37)

🔚 Closing Remarks and Where to Find Chargeflow (00:34:06)

Dan Moshkovich

LinkedIn - https://www.linkedin.com/in/danmoshkovich/

Chargeflow - https://www.chargeflow.io/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

In this episode of the D2Z podcast, Brandon Amoroso sits down with Patrick Barnes, CEO of AMP, to dissect the evolving landscape of eCommerce and entrepreneurial strategies. They delve into Barnes's journey from building Shopify apps to leading a company that aims to revolutionize online business operations by consolidating multiple functions into a single integrated platform. The discussion spans the intricacies of venture capital, the challenges of scaling business models, and the importance of customer retention in an increasingly competitive digital marketplace. Join them as they explore practical insights and the future of integrating physical and online retail.

Timestamps:
🎤 Introduction to Patrick Barnes and AMP (00:00:00)
🚀 Patrick Barnes's Background in Shopify and Entrepreneurial Journey (00:01:16)
🎯 Founding Philosophy and Goals of AMP (00:02:43)
🛠️ Challenges with Current App Ecosystems and AMP’s Integrated Solution
Approach (00:03:16)
🌟 Inspirations from Other Business Models and Future Aspirations (00:04:09)
💲 Discussion on Current SaaS Pricing Trends and Future Predictions (00:10:19)
👥 Transitioning from Product Focus to Leadership and Management in Remote Settings (00:19:43)
🔚 Closing Thoughts on Software Development and Team Dynamics (00:25:21)
💼 Contrasting Bootstrapping and Venture Funding (00:28:48)
🔍 Misconceptions and Realities of Startup Financing (00:29:11)
🌱 Strategic Focus and Long-term Vision in Business (00:32:06)
🛒 Evolving E-Commerce and Retail Landscapes (00:38:05)
📊 Integration of Advanced Analytics in Business Strategy (00:42:21)
🧑‍💻 Importance of Customer-Centric Product Development (00:48:43)
📈 Future Directions for AMP and E-Commerce Tools (00:56:04)
👋 Final Thoughts and Closing (00:58:12)

Patrick Barnes
LinkedIn - https://www.linkedin.com/in/patrickcbarnes/
AMP - https://useamp.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

In this episode of the D2Z Podcast, Brandon Amoroso dives into the niche yet impactful world of unboxing marketing with Tyler DeLarm, Head of Marketing at UnDigital. This conversation unfolds the often overlooked yet critical marketing touchpoint—the unboxing experience. Tyler emphasizes the strategic potential of personalized unboxing, where direct-to-consumer brands can leverage custom messaging not just to enhance customer delight but to significantly boost re-engagement and retention rates. The discussion reveals how brands traditionally focus on packaging aesthetics while missing opportunities for deeper customer engagement through personalized inserts and targeted messaging. Tyler shares how simple it is to implement these strategies and their direct correlation with increased customer loyalty and order frequency, demonstrating that even the smallest details can drive substantial business outcomes.

Timestamps:

🎤 Introduction to Tyler DeLarm and Unboxing Marketing (00:00:12)

📦 The Concept and Impact of Unboxing Marketing (00:00:33)

🌱 Origins and Evolution of UN digital (00:02:30)

🎁 Examples and Benefits of Personalized Unboxing (00:03:36)

🔄 Integrating Unboxing with Fulfillment Processes (00:05:09)

🚀 Strategies for Small Brands and Scaling Up (00:11:55)

🛠️ Effective Implementation and Client Support by UN digital (00:20:09)

📈 Expanding Awareness and Adoption of Unboxing Marketing (00:27:16)

🗣️ Tyler's Closing Thoughts and Contact Information (00:32:59)

Tyler DeLarm:

LinkedIn - https://www.linkedin.com/in/tylerdelarm/

Tyler DeLarm Website - https://www.tylerdelarm.com/

UnDigital - https://undigital.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

In this episode of the D2Z Podcast, Brandon Amoroso speaks with Mike Begg, founder and CEO of AMZ Advisors, to uncover the latest trends shaping e-commerce on Amazon. They discuss the challenges and opportunities of launching brands on the platform, strategies to build strong client relationships, and how to leverage diverse traffic channels for long-term success. Tune in to learn the essential tactics for thriving in today's competitive Amazon ecosystem while getting a sneak peek at future trends in off-platform advertising and live-stream shopping.

Timestamps

🛤️ Mike Begg's Background & Journey into E-commerce (00:00:00)

🏢 Challenges of Building an Agency (00:03:00)

🌎 Relocating to Mexico (00:06:38)

🎯 Client Profile & Sweet Spot (00:08:16)

⚖️ Positive and Negative Changes on Amazon (00:11:42)

🛡️ Intellectual Property & Supply Chain Challenges (00:14:16)

⭐ Gaining Initial Reviews for New Brands (00:17:13)

📈 Media Buying On and Off Amazon (00:19:15)

🚀 Launching a Brand on Amazon in 2024 (00:20:53)

🌟 Growth Prospects for Amazon (00:23:02)

💸 Reducing AWS Costs via Investor Credits (00:26:07)

📧 Contact Information & Closing Thoughts (00:27:09)

Mike Begg

LinkedIn - https://www.linkedin.com/in/mbegg/

AMZ Advisers - https://amzadvisers.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

In this episode of the D2Z podcast, host Brandon Amoroso delves into the evolving landscape of e-commerce and retail with Jessica Kogan, a partner at Connect the Dots Collective. They explore the seismic shifts brought about by the COVID-19 pandemic, discussing how consumer behavior has rapidly transformed, leading to a convergence of online and offline experiences. From the rise of digitally native brands to the innovative strategies employed by retail giants like Target and Walmart, Brandon and Jessica dissect the intricate relationship between digital technologies and physical retail spaces. Their conversation sheds light on the future of commerce, where community engagement and seamless integration between online and offline channels will play pivotal roles in driving brand growth and customer loyalty.

Timestamps

🎙️ Introduction and Background of Jessica Kogan (00:00:00)

🌐 Impact of COVID-19 on E-commerce (00:03:39)

💻 Evolution of Digitally Native Businesses (00:05:46)

🛒 Integration of Digital and Physical Experiences (00:08:52)

🤝 Community-Building and In-Person Activations (00:11:17)

🔮 Future of Retail and Consumer Behavior (00:14:27)

🛍️ Strategies for Digitally Native and Traditional Retailers (00:19:44)

🔍 Conclusion and Speculation on Trader Joe's Strategy (00:26:04)

Jessica Kogan

LinkedIn - https://www.linkedin.com/in/jessica-kogan-43a455/

Connect the Dots Collective - https://www.ctdcollective.net/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

Join Brandon Amoroso and Noah Rahimzadeh as they dive into the world of personalized marketing in e-commerce. From Noah's journey in health IT to Digioh’s innovative approach, discover how zero-party data is transforming customer interactions. Explore the nuts and bolts of building a partner program from scratch, emphasizing clear goals and streamlined processes. Don't miss out on insights into co-marketing initiatives and the value they bring to agency partnerships.  

Timestamps

🌟 Introduction and Background of Noah Rahimzadeh (00:00:00)
🔄 Transition from Enterprise Martech to Entrepreneurship (00:01:37)
🔍 Overview of Digioh’s Focus on Marketing Efficiency (00:04:19)
🛍️ Product Offerings: Zero-Party Data Suite and Identification Layer (00:05:03)
🤝 Approach to Partnerships: Tech vs. Agency Partners (00:10:15)
🤝 Leveraging Shared Merchant Opportunities (00:16:13)
🤝 Importance of Mutual Success in Partnerships (00:17:00)
🤝 Building Agency Relationships and Driving Referrals (00:17:52)
💻 Technical build-out and partner program structure considerations (00:18:59)
📈 Lead requirements and partner enablement (00:19:47)
📊 Tracking referrals and managing agency relationships (00:20:33)
🎁 Prioritizing benefits and perks in the partner program (00:22:10)
📣 Co-marketing strategies and joint initiatives (00:22:59)
📈 Case studies and success stories (00:24:37)
🎯 Importance of clear goals and streamlined processes (00:26:11)
📋 Lightweight case studies and marketing opportunities (00:35:05)

Noah Rahumzadeh

LinkedIn - https://www.linkedin.com/in/noah-rahimzadeh-91667bb1/

Digioh - https://www.digioh.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

In this episode of the D2Z podcast, host Brandon Amoroso and guest Cade Proulx dive into the power of leveraging the Gen Z mindset for business growth. From insights on transitioning clients between e-commerce platforms to discussions on process optimization and industry innovation, this episode offers valuable strategies for entrepreneurs looking to scale their businesses effectively. Tune in to gain actionable insights and unlock the potential for growth in your own business journey.

Timestamps

👋 Introduction of Cade Proulx and endlane (00:00:00)

📝 Overview of Sendlane's implementation program and its purpose (00:01:39)

🚀 Importance of scaling quickly and leveraging the agency community (00:03:02)

🏗️ Building a successful process and predicting growth for scalability (00:05:22)

💼 Tailoring processes and pricing based on agency and client needs (00:08:00)

🔍 Importance of questioning and refining processes for optimization (00:09:54)

❓ Challenges agencies face with new tools and technologies in the market (00:11:04)

💡 Setting expectations and providing value to clients during implementation (00:14:19)

🗣️ Communication, feedback, and setting expectations for successful migration (00:16:13)

🛒 Observations on the changing landscape of e-commerce tools and platforms (00:18:03)

📢 Importance of providing direct feedback to solutions providers (00:20:54)

🔄 Transition from Carro to Sendlane (00:25:21)

🔍 Analyzing Customer Experience (00:25:50)

🏢 Building Processes and Culture (00:26:43)

📈 Future Growth Plans (00:30:49)

🏗️ Setting Foundation for Growth (00:32:56)

Cade Proulx

LinkedIn - https://www.linkedin.com/in/mateo-velayos/

Sendlane - https://www.sendlane.com/

Website - https://cadeproulx.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

Discover the secrets to thriving in Latin American e-commerce as Brandon Amoroso sits down with Mateo Velayos, Klaviyo's seasoned account focusing on Latin America. From navigating cultural nuances to leveraging strategic partnerships, explore the dynamic landscape of Latin American markets and uncover invaluable insights to fuel your business growth. Don't miss out—tune in now!

Timestamps
🌎 Introduction to Latin American e-commerce market (00:00:00)
🛒 Differences between US and Latin American e-commerce markets (00:02:26)
💼 Sales perspectives and buyer behavior in Latin America (00:03:58)
🤝 Importance of relationship-building in Latin American market (00:05:27)
🔧 Existing tools and technologies in Latin American market (00:06:27)
📈 Strategies for enterprise and mid-market targeting (00:07:38)
🚀 Challenges in adopting new technologies (00:14:18)
💰 Challenges in Latin American Markets (00:18:57)
💵 Price Sensitivity and Value Proposition (00:21:04)
🤝 Focus on Partnerships (00:23:27)
⚖️ Scaling and Division of Responsibilities (00:24:52)
🌱 Ecosystem Development and Emerging Markets (00:25:31)
🗣️ Overcoming Language Barriers (00:29:13)

Mateo Velayos
LinkedIn - https://www.linkedin.com/in/mateo-velayos/
Klaviyo - https://www.klaviyo.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

In this episode, Brandon Amoroso welcomes Roy Mathew, CTO of SCALIS, to discuss the innovative approach behind the platform revolutionizing candidate-company matchmaking. From cultural alignment to scalability strategies, Roy shares insights into SCALIS's evolution and its transformative potential. Join them as they navigate the intricacies of product development, offering a glimpse into SCALIS's journey toward redefining the recruitment landscape.

Timestamps

• 🎙️ Introduction to SCALIS and Roy Mathew (00:00:00)
• 🏢 Contrasts between navigating big corporations versus startup ecosystems (00:03:34)
• 🚀 Exploring the nexus of innovation and cultural dynamics in organizations (00:07:00)
• 💻 Adapting to remote work and hybrid team structures in modern environments (00:09:57)
• 🌈 Joining SCALIS: Triumphs, trials, and the scalability mission (00:17:40)
• 🔍 Unveiling the origin story behind "Scalis" and its symbolic essence (00:20:23)
• 🔧 The conductor's role: Navigating communication and coordination in development (00:23:50)
• 🤝 Cultivating alignment and shared understanding within the company culture (00:24:20)
• 🔍 Balancing the feedback tightrope: Customer input versus product vision (00:27:18)
• 💬 Transparency as currency: Overdelivering while underpromising to customers (00:31:00)
• 🔨 Navigating the MVP maze: Prioritizing features and functionality (00:33:37)
• 🌐 Envisioning Scalis as a dynamic, customizable framework for the future (00:41:05)
• 🌏 Charting expansion voyages: Opportunities and hurdles in the Asian market (00:43:14)

Roy Mathew

LinkedIn - https://www.linkedin.com/in/roy-mathew-0a6137/

SCALIS - https://scalis.ai/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

In this episode of the D2Z Podcast, Brandon Amoroso sits down with Michael True, the co-founder and CEO of Prescient A.I., for a great discussion on the evolution of media measurement and optimization in the digital age. Mike shares his journey from the realm of big tech giants like Oracle and IBM to the founding of Prescient A.I., offering invaluable insights into the platform's transformative trajectory. From predicting profitable tours for midsize record labels to its current focus on media analytics for the music industry and e-commerce, the conversation delves deep into the challenges and innovations driving ROI in today's digital landscape.

Explore the nuances of advertising measurement across various platforms, from the complexities of attributing sales in the music industry to navigating the post-pandemic e-commerce terrain. Brandon and Michael dissect the differences between selling on Amazon versus Shopify, unraveling the intricacies of customer acquisition strategies and brand margins in an ever-evolving market. With candid reflections on agency growth and product development amidst the COVID-19 pandemic, Brandon shares his journey from freelancing at USC to spearheading a tech startup, while Mike True offers invaluable insights into aligning teams and gathering user feedback to sculpt product features.

From roadmap visibility to the importance of strategic conversations in shaping product direction, this episode offers a holistic exploration of media analytics, e-commerce dynamics, and entrepreneurial wisdom. Join Brandon and Michael as they navigate the digital landscape, offering profound insights into adapting to change, driving innovation, and staying ahead in today's competitive market.

Timestamps

• 🎙️ Introduction and background of Mike True and Prescient A.I. (00:00:00)
• 🎵 Transition from music industry focus to e-commerce (00:06:55)
• 📈 Challenges and opportunities in measuring advertising impact across channels (00:13:22)
• 💼 Ideal size of merchants for using Prescient A.I.'s solution (00:17:35)
• 🛒 Challenges of customer acquisition and brand margins (00:18:58)
• 👥 Prioritization for CEOs and team building (00:22:14)
• 💰 Unexpected challenges in startup fundraising (00:24:17)
• 📢 Acquisition of early adopter customers and roadshows (00:26:12)
• 🤝 Importance of relationships in the e-commerce community (00:27:23)
• 🔮 Exciting prospects for the future and research-driven approach (00:29:07)
• 🎓 Brandon's beginnings freelancing for small businesses during college at USC. (00:31:50)
• 💼 Reflections on the differences between agency revenue models and tech product development. (00:36:00)
• 🤝 Importance of aligning people with the vision and gathering user feedback for product development. (00:39:18)
• 💡Plans for the future, including investing in ventures and helping entrepreneurs. (00:42:21)

Maichael True

LinkedIn - https://www.linkedin.com/in/michaeljtrue/

Prescient AI - https://www.prescient-ai.io/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

In this episode of the D2Z Podcast, join Brandon Amoroso and Parker Amoroso in a captivating discussion about SCALIS' recent acquisition, Apex. With over 200,000 subscribers, Apex provides internship and early career opportunities to individuals entering the workforce. Brandon and Parker delve into the strategic reasons behind this acquisition, highlighting the value of scale in talent acquisition and the unique revenue streams it offers.

Explore how Apex provides access to a vast pool of talent, aligning with SCALIS' mission to revolutionize talent acquisition. The conversation delves into the intersection of e-commerce and advertising within the newsletter, emphasizing its role in diversifying media spend and expanding brand outreach. Additionally, they examine the evolving landscape of job boards, emphasizing the importance of targeted advertising to reach specific demographics effectively.

Throughout the episode, Brandon and Parker share insights into the future of Apex, discussing plans for expansion and segmentation to cater to diverse industry needs. They also explore the symbiotic relationship between Apex and SCALIS, highlighting the opportunity for revenue generation and burn mitigation. With a focus on innovation and adaptation, they offer a glimpse into the exciting possibilities that lie ahead for both companies.

Timestamps:

🔍 Introduction of SCALIS' recent acquisition, Apex (00:00:29)

🎯 Strategic reasons behind the acquisition and the value of talent acquisition (00:01:16)

💼 Intersection of e-commerce and advertising within the newsletter (00:02:06)

🚀 Plans for expansion and segmentation of Apex (00:09:45)

📊 Benefits of targeted advertising on the Apex newsletter (00:10:14)

🔄 Insights into the evolving landscape of job boards (00:11:06)

💡 Future prospects and revenue generation strategies for Apex (00:14:03)

🛠️ Importance of product feedback and iteration in software development (00:17:06)

Parker Amoroso:

LinkedIn - https://www.linkedin.com/in/parkeramoroso/

SCALIS - https://scalis.ai/

Apex - https://apexignite.substack.com/ - https://www.linkedin.com/company/apex-newsletter/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

In this episode of the D2Z podcast, Brandon Amoroso kicks off a great conversation with Tom Mercer, a partner and director at Bean Ninjas, to shed light on the intricate financial landscape of e-commerce. As an expert in e-commerce bookkeeping and financial reporting, Tom brings a wealth of experience and insights to the table, offering valuable guidance to online businesses striving for financial clarity and success. From his background as a chartered accountant to his journey with Bean Ninjas, Tom shares the pivotal moments that led him to specialize in supporting digital nomads and online entrepreneurs.

Throughout the discussion, Brandon and Tom delve deep into the nuances of U.S. sales tax compliance, uncovering the complexities and challenges that e-commerce businesses face in navigating tax regulations across different states. They explore the importance of preemptive tax planning and the role of innovative software solutions in automating sales tax calculations and payments. Additionally, Tom provides recommendations for tax software tailored to the needs of e-commerce merchants, emphasizing the significance of choosing the right tools for streamlined financial management.

Come along with Brandon and Tom as we dive deep into the world of e-commerce finance! Get ready to uncover the ins and outs of managing finances in the online business world and gain actionable insights to help you thrive. 

Timestamps

👨‍💼 Introduction of Tom Mercer and Bean Ninjas (00:00:01)

💰 Understanding the Importance of E-commerce Finance (00:00:56)

📊 Challenges in U.S. Sales Tax Compliance (00:03:18)

💡 Solutions for Managing Sales Tax (00:06:02)

🛠️ Recommendations for Tax Software (00:08:38)

🌐 Exploring Different E-commerce Platforms (00:09:36)

💼 Tax Implications for Digital Nomads and Online Agencies (00:10:23)

🎯 Client Demographics and Business Focus of Bean Ninjas (00:11:38)

🚀 Tom's Journey into E-commerce Finance and Remote Work (00:12:45)

🏠 Remote work advantages and challenges (00:14:45)

🔌 Impact of technology on tax compliance (00:17:07)

🔄 Transitioning from in-house to outsourcing accounting (00:19:38)

💼 Hiring strategies for remote teams (00:22:12)

⏳ Importance of early tax planning and seeking professional help (00:25:01)

Tom Mercer:

LinkedIn - https://www.linkedin.com/in/tomnmercer/

Bean Ninjas - https://beanninjas.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

In this episode of the D2Z podcast, Brandon Amoroso interviews Neil Twa, CEO of Voltage Holdings, shedding light on the transformative journey from corporate life to entrepreneurship. Neil's narrative is not just about personal triumph; it's a testament to the courage required to navigate uncharted waters, emphasizing the essence of risk-taking and resilience in carving one's path.

Join Brandon and Neil as they embark on Neil's Amazon odyssey, uncovering the platform's dynamic evolution and its profound implications for e-commerce enthusiasts. From discussing the unconventional use of TikTok for organic traffic to refining product selection strategies, Neil shares invaluable insights to navigate the ever-shifting terrain of online retail. Together, they delve into the strategic imperative of embracing an omnichannel approach and skillfully adapting to emerging platforms like TikTok Shop, offering listeners a roadmap to thrive in the competitive e-commerce landscape.

Throughout the episode, Neil and Brandon dissect the multifaceted realm of Amazon FBA, dissecting e-commerce strategies, product categorization, and advertising dynamics. Delve into the intricate interplay between product quality and marketing efforts, illuminated by Neil's seasoned perspective on driving sales and fostering sustainable growth in the competitive Amazon ecosystem.

Concluding the episode, Neil offers a sneak peek into his latest book, inviting you to connect with him and tap into his wealth of experience to drive your entrepreneurial journey forward. Dive into this conversation filled with actionable insights and strategic wisdom, crafted to empower you in navigating the complexities of Amazon FBA and beyond.

Timestamps

🚀 Introduction of Neil Twa and his Entrepreneurial Journey (00:00:02)

🛒 Introduction to Amazon FBA (00:10:29)

💪 Embracing Risk and Persistence (00:01:46)

📉 Learning from Failures (00:03:58)

🛡️ Mitigating Business Risks (00:06:22)

🌱 Importance of Gradual Growth (00:07:52)

📈 Leveraging TikTok Shop (00:14:41)

📊 TikTok Traffic to Amazon (00:16:41)

🔁 Adapting to E-commerce Shifts (00:18:26)

🏷️ Exploring Amazon Product Categories (00:19:13)

💡 Neil's Product Category Insights (00:19:16)

📈 Expanding Product Offerings (00:19:46)

🌟 Market Segmentation Strategies (00:20:27)

🚀 Amazon Ads for Ranking (00:22:52)

💲 Pricing Strategies and Amazon Ads Evolution (00:25:03)

🎯 Target Audience and Investor Engagement (00:26:11)

🔑 Prioritizing Sales on Amazon (00:29:18)

📚 Neil's Book and Contact Information (00:32:54)

Neil Twa:

LinkedIn - https://www.linkedin.com/in/neiltwa/

Voltage - https://www.voltagedm.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

In this episode of the D2Z Podcast, Brandon Amoroso welcomes Chris Moe, the founder of Cartograph, a top-tier Amazon agency specializing in CPG and DTC brands. Together, they dive deep into the world of e-commerce, uncovering valuable strategies and insights for listeners eager to excel in the digital marketplace.

Chris shares his wealth of knowledge on navigating the complexities of Amazon, shedding light on the importance of product reviews, omnichannel presence, and understanding consumer behavior. From beginners to seasoned entrepreneurs, this episode offers practical advice and actionable tips for anyone looking to make waves on the Amazon platform.

As the conversation unfolds, Chris offers a candid glimpse into the challenges and triumphs of agency growth and management. From building cohesive teams to nurturing client relationships and planning for future expansion, his insights resonate with entrepreneurs at every stage of their journey.

This episode serves as a beacon of inspiration for those striving to succeed in the competitive world of e-commerce. With its wealth of practical wisdom and insider knowledge, it's a must-listen for anyone looking to carve out their niche and thrive in the dynamic landscape of online retail.

Timestamps

🎙️ Introducing Chris Moe, founder and CEO of Cartograph (00:00:29)

📜 Chris's background and journey to founding Cartograph (00:00:55)

🛒 Contrasts between Amazon and Shopify (00:02:40)

⭐ Importance of Amazon reviews and strategies for building them (00:04:01)

⚠️ Challenges and risks associated with Amazon's policies (00:07:49)

🛠️ Essential services for brands launching on Amazon (00:10:04)

🔄 Transitioning from Shopify to Amazon or vice versa (00:14:08)

📦 Product categories that perform well on Amazon (00:15:09)

🔍 Brand discovery on Amazon vs. traditional e-commerce (00:20:16)

📊 Trends in consumer products on Amazon (00:21:20)

🌐 Positioning of Cartograph in the agency landscape (00:22:26)

🏆 Factors contributing to Cartograph's success (00:24:29)

🏢 Specialization and Timing in Agency Growth (00:26:16)

👥 Challenges of Building and Scaling a Team (00:27:32)

📝 Importance of Process and Training (00:28:20)

💼 Client Relationship Management (00:31:08)

💬 Effective Communication and Setting Expectations (00:33:52)

🔥 Knowing When to Fire a Client (00:37:42)

📈 Future Growth Strategies for Cartograph (00:40:05)

💡 Tips for Brands on Amazon (00:42:20)

🔗 Connect with Chris Moe (00:49:50)

Chris Moe:

LinkedIn - https://www.linkedin.com/in/chrismoe1/

Cartograph - https://www.gocartograph.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

In this episode of D2Z, Brandon sits down with Juan Meisel, the visionary founder and CEO of GRIP, an innovative e-commerce fulfillment platform specializing in perishable goods. Discover Juan's insightful reflections from his tenure at Butcher Box and the pivotal challenges that inspired the creation of Grip, revolutionizing the landscape of e-commerce fulfillment.

Brandon and Juan explore the intricate balance between transparency and focus within a team, unveiling the secrets to fostering genuine connections and propelling business growth. Juan's emphasis on transparent communication underscores the importance of aligning organizational goals while avoiding information overload, igniting a discourse on the transformative power of personal relationships in professional environments.

Juan imparts invaluable wisdom for budding entrepreneurs, advocating for a customer-centric approach to product development and embracing rapid iteration cycles to fuel relentless innovation. From transparent communication to customer satisfaction-driven growth, this episode offers a treasure trove of insights for those embarking on the exhilarating journey of entrepreneurship.

Timestamps

🌟 Juan's Background and Butcher Box Experience (00:00:43)

📦 Identifying Market Gaps for Perishable Goods (00:01:58)

🔧 GRIP's Technology and Fulfillment Services (00:03:13)

🚀 Dynamic Shipping Engine and Order Management (00:04:16)

🌦️ Impact of Weather Events on Fulfillment (00:06:04)

🛍️ Customer Experience and Reduced Shipping Costs (00:08:40)

💰 ROI and Lifetime Value for E-commerce Brands (00:08:58)

🔍 Challenges and Opportunities in E-commerce Attribution (00:11:07)

👥 Empowering Teams and Scaling Company Culture (00:12:58)

🎯 Setting Clear Goals for Team Alignment (00:16:33)

🔍 Balancing Transparency and Focus (00:17:29)

🤝 Importance of In-Person Interactions (00:20:09)

💼 Significance of Personal Relationships in Professional Settings (00:22:23)

💻 Challenges and Benefits of Remote Work (00:24:02)

📈 Leveraging Customer Referrals for Business Growth (00:26:05)

🌟 Providing an Exceptional Customer Experience (00:25:39)

🎓 Advice for Aspiring Entrepreneurs (00:30:17)

Juan Meisel:

LinkedIn - https://www.linkedin.com/in/juan-camilo-meisel/

Grip - https://gripshipping.com/

Butcher Box - https://www.butcherbox.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

In this episode, Brandon Amoroso hosts Dean Ginsberg, founder of Winback, as they embark on an illuminating exploration of the email marketing landscape. Join both entrepreneurs as they delve into Dean's journey from agency work to founding Winback, uncovering the intricate nuances of email deliverability and entrepreneurship challenges along the way.

Gain a deeper understanding of the ethical considerations and deliverability challenges associated with reactivating dormant email subscribers. Through Dean's expert analysis, distinctions between client-side and server-side tracking are clarified, shedding light on the significance of predictive pop-ups in email marketing strategies.

Furthermore, Dean unveils Winback's innovative strategies for driving incremental revenue while mitigating risks through targeted approaches and meticulous deliverability monitoring. From exploring the complexities of email marketing deliverability to discussing Winback's performance-based pricing model, this episode offers a comprehensive view of the evolving digital marketing landscape.

Join Brandon and Dean as they navigate the intricacies of email marketing, providing listeners with actionable insights and thought-provoking discussions on optimizing email deliverability and enhancing business performance in today's dynamic digital age.

Timestamps

🎙️ Introduction of Alex Back and Couch.com (00:00:02)

🤝 The gap between furniture manufacturers and retailers (00:01:50)

🛠️ Marketplace tech build versus buy decision (00:06:33)

🐣 The chicken and egg problem in building a marketplace (00:12:45)

📈 Leveraging content and SEO for organic growth (00:15:00)

🪑 Creating a furniture-first advertising platform (00:17:48)

💼 Couch.com's Business Model (00:18:17)

🎯 Niche Marketing vs. Broad Marketing (00:20:38)

🌍 The Challenge of Being Everywhere (00:21:48)

📚 Lessons from Previous Business (00:25:12)

📢 Focus on Marketing (00:30:02)

💼 Challenges of Multiple Apps in Shopify (00:33:57)

🤔 Pros and Cons of Specialization and Consolidation (00:35:27)

🚀 The Potential of Shopify and Market Dominance (00:37:53)

🌟 Alex's Journey to Starting Couch.com (00:38:11)

🚀 Launching Couch.com - A New Opportunity (00:43:06)

Dean Ginsberg:

LinkedIn - https://www.linkedin.com/in/dean-ginsberg-53bb3030/

Winback - https://winback.pro/

Stacked - https://www.stackedco.co/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

In this episode, host Brandon Amoroso delves into the dynamic world of e-commerce with Alex Back, the founder of Couch.com. The conversation kicks off with Alex's journey, from the success of Apartments Hub to the inception of Couch.com, a platform aimed at simplifying furniture shopping in the digital age. Together, they explore the challenges faced by the furniture retail industry in its transition to the online space.

Alex provides a compelling glimpse into Couch.com's mission, which involves bridging the gap between furniture manufacturers and retailers to create a tailored marketplace for users. They delve into the intricacies of building a marketplace, tackling the "chicken and egg" dilemma, and the platform's strategy of platform development and organic growth through content and SEO.

The discussion takes a deep dive into marketing, examining the evolving landscape of influencer marketing and the impact of authenticity. The value of strategic partnerships, the build-versus-buy dilemma, and the future of comprehensive platforms like Shopify are also explored.

Join this insightful conversation to gain invaluable insights into the e-commerce and furniture retail landscape, discovering how Couch.com aims to revolutionize the way we shop for home furnishings.

Timestamps

🎙️ Introduction of Alex Back and Couch.com (00:00:02)

🤝 The gap between furniture manufacturers and retailers (00:01:50)

🛠️ Marketplace tech build versus buy decision (00:06:33)

🐣 The chicken and egg problem in building a marketplace (00:12:45)

📈 Leveraging content and SEO for organic growth (00:15:00)

🪑 Creating a furniture-first advertising platform (00:17:48)

💼 Couch.com's Business Model (00:18:17)

🎯 Niche Marketing vs. Broad Marketing (00:20:38)

🌍 The Challenge of Being Everywhere (00:21:48)

📚 Lessons from Previous Business (00:25:12)

📢 Focus on Marketing (00:30:02)

💼 Challenges of Multiple Apps in Shopify (00:33:57)

🤔 Pros and Cons of Specialization and Consolidation (00:35:27)

🚀 The Potential of Shopify and Market Dominance (00:37:53)

🌟 Alex's Journey to Starting Couch.com (00:38:11)

🚀 Launching Couch.com - A New Opportunity (00:43:06)

Alex Back:

LinkedIn - https://www.linkedin.com/in/alex-back-49784435/

Couch.com - https://couch.com/

Apt2B - https://www.apt2b.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

In this episode of the D2Z Podcast, Brandon Amoroso, engages in a compelling discussion about the world of e-commerce with Ben Sharf, the founder of Platter, a Shopify theme and app bundle. Delve into the world of e-commerce optimization from a Gen Z perspective as they discuss the challenges of app overload, consolidation, and enhancing the customer shopping experience. Discover how Platter simplifies e-commerce functionality, saving money, and boosting conversion rates.

Ben Sharf shares his journey, from his college hockey days to his involvement with an early-stage COVID testing startup, and later, his experiences at Gopuff, which provided him with valuable insights into the Shopify ecosystem. The episode dives deep into several crucial e-commerce topics, including the overwhelming issue of app overload and the pressing need for consolidation within the industry.

The conversation highlights the significance of optimizing the customer shopping experience and the role Platter plays in streamlining e-commerce functionality to enhance conversion rates and save money. Furthermore, the episode underscores the value of productized delivery and explores the scalability of Platter's solutions, making it an informative and engaging discussion for anyone interested in e-commerce.

Throughout the episode, Brandon and Ben also touch on the concept of "bad revenue" and how Platter leverages client requests for research and development. They provide insights into the delicate balance between customer demand and a brand's vision for product development. Additionally, the episode delves into the potential pitfalls of making last-minute changes before critical shopping seasons like Black Friday and Cyber Monday, offering valuable lessons for businesses.

The discussion wraps up by examining the pros and cons of headless websites in e-commerce, shedding light on when and how brands should consider adopting this approach. Overall, this episode of the D2Z Podcast offers an in-depth exploration of the e-commerce landscape, providing valuable takeaways for entrepreneurs and businesses looking to navigate the complex world of online retail.

Don't miss this enlightening conversation for e-commerce enthusiasts seeking to navigate the complexities of the industry. 

Timestamps:

🌟 Ben Sharf's background and journey to founding Platter (00:00:00)

🔥 Challenges of app overload on client websites (00:02:54)

💡 Debunking the myth of expensive and time-consuming storefronts (00:05:16)

🌐 Market trends towards app consolidation and simplification (00:08:56)

🤔 Handling pushback from new clients (00:09:52)

📊 Variations in brands' pain points and opinions (00:10:14)

🚀 Upcoming self-serve option for the Platter app (00:18:50)

💼 Scaling the team and building processes (00:19:11)

🔄 The process of scaling and team building (00:19:35)

🤝 Balancing white-glove service with scalability (00:19:11)

🛠️ Leveraging client requests for R&D and product improvement (00:20:37)

💡 Discussing the challenges of product development and client requests (00:21:45)

🗣️ The importance of listening to customer feedback in product development (00:22:15)

💻 Pros and cons of headless websites in ecommerce (00:23:21)

🔄 The value of incremental improvements in storefronts (00:24:04)

🌐 The role of high traffic and high volume in considering headless websites (00:24:39)

🧩 The complexity and challenges of managing a headless store (00:25:26)

🤯 The drawbacks of managing large teams and meetings (00:26:37)

🤔 The misconceptions and complexities of headless websites (00:31:54)

🌐 Get in touch with Ben (00:40:10)

Ben Sharf

In this episode of the D2Z Podcast, join host and Gen Z entrepreneur Brandon Amoroso as he delves into the dynamic world of e-commerce and web development with special guest Maier Bianchi, the founder of Bemeir, a digital commerce and UX design agency. Get ready to embark on a journey through the ever-evolving landscape of online commerce.

Maier Bianchi shares his captivating journey into e-commerce, from early family exposure to his family's Halloween store to becoming a technology and web development expert. With years of experience across various e-commerce platforms, Maier offers unique insights into the market's evolution.

Discover the shifting dynamics of e-commerce platforms, including Shopify's remarkable ascent in recent years, and how each platform caters to specific industry needs.

Explore exciting e-commerce trends, like the concept of e-commerce empowerment and the significance of loyalty and membership programs in building strong customer communities.

Join us for a deep dive into e-commerce's competitive landscape, future possibilities, and Maier's impactful project, 'Hearts of Commerce,' dedicated to raising awareness about congenital heart disease within the e-commerce community. Stay ahead in the ever-changing world of e-commerce and web development.

Timestamps:

🎙️ Introduction to Maier Bianchi and Bemeir - (00:00:00)

💼 From Family Business to E-Commerce Development - (00:02:20)

💻 Learning HTML, CSS, and Web Development - (00:03:07)

🚀 Journey to Starting Bemeir - (00:04:33)

🔄 Evolution of E-Commerce Platforms - (00:05:48)

🛍️ Shopify's Dominance in the Market - (00:06:01)

🔌 Importance of Integration and Scalability - (00:09:55)

💲 Pricing and Negotiations with E-Commerce Platforms - (00:10:26)

🚀 E-commerce Trends for 2024 - (00:13:22)

🤝 Loyalty and Memberships - (00:16:14)

🤝 Collaborative Commerce - (00:17:12)

📦 Building Second Orders and Customer Communication - (00:18:38)

🌐 Ecosystems of E-commerce Platforms - (00:22:08)

🌍 Impact vs. Making Money - (00:28:18)

🚀 The Future of E-commerce Platforms - (00:31:32)

❤️ Hearts of Commerce Project - (00:36:17)

Maier Bianchi

LinkedIn - https://www.linkedin.com/in/maierbianchi/

Bemir - https://bemeir.com/

Cryptan Labs - https://cryptanlabs.com/

Hearts of Commerce - https://www.heartsofcommerce.org/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon