AI Really Wants to Get into Self-help, but it’s as Terrible as We May Expect Artwork

Seek Safely

The SEEK Safely podcast is the official voice of the nonprofit organization SEEK Safely Inc, which advocates for ethics and accountability in the self-help industry, and empowers seekers to have safe and effective self-improvement journeys. Jean Brown and Dr. Glenn Patrick Doyle peel back the layers of the largely unregulated, multi-billion dollar self-help industry, discussing the patterns of exploitation and deception that pervade the industry and allow self-help gurus to thrive at the expense of their customers and followers. Along the way we’ll have discussions with people who care as much as we do about the self-help industry being held accountable for the promises it makes–and we lay out our vision of a world in which seekers are respected and protected.

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Seek Safely

AI Really Wants to Get into Self-help, but it’s as Terrible as We May Expect

July 06, 2026 • Jean Brown & Dr. Glenn Patrick Doyle • Season 5 • Episode 7

0:00 | 53:45

We’ll give it to Tony Robbins–he’s trying really hard to stay relevant in a rapidly changing self-help environment. Most recently, he’s joined in with a bunch of tech bros to build a therapizing, AI guru. What could go wrong?!

Glenn and Jean chat about this latest development in the saga of AI and self-help, raising some important questions about what’s happening. The merging of two un- or at least underregulated industries, both of which are hard-selling consumers by promising them what they want to hear but not proceeding with much if any integrity, feels like a potentially dangerous direction to head in. But, what do we know. ¯\_(ツ)_/¯

To Listen:

“AI’s Musical Analysis Stinks” on PodSaveAmerica

“AI: The Shiny, Environmentally-destructive Magic 8 Ball” on the SEEK Safely Podcast

To Watch:

Finding Michael Documentary

To Read:

“Good Sugar, Bad Sugar” by Alan Carr

“The Path, Founded by Tony Robbins and Calm Alums, Hopes to Offer Safer AI Therapy” by Julie Bort for TechCrunch

“Dozens Injured After Walking on Hot Coals at Tony Robbins Event” by Catherine Thornebeck for ABC News

Learn more about SEEK Safely on our website

Follow SEEK on Instagram, Twitter, and Facebook

Follow Dr. Glenn on Instagram, Twitter, and Facebook

Read the memoir “This Sweet Life: how we lived after Kirby died” by Jean and her mom, Ginny Brown

To Contact SEEK email info@seeksafely.org

Make a secure donation to support the SEEK Safely Podcast on SEEKSafely.org